IQI^ 



BETTER FRUIT 



Page 2S 



t Distributors — Some of the Sales Staff 



E. SMITH 



ager Central Iiivisioii 

 Chicago 



S. B. JIOOMAW 



European General Agent 



London 



C. W. HXTBBARD 



District Manager 

 Kegina. Canada 



DEPARTMENT MANAGERS 

 J. T. RONAN P. D. SPENCER 



TraCHc Manager and claim Agent Auditor 



there are large numbers of farmers 

 who are opportunists. They have no 

 interest in the industry as a whole. 

 They are interested only in their own 

 immediate success. In handling their 

 crops they are rampant speculators. 

 They follow a sharp-shooting market- 

 ing policy, trying to hit the high spots 

 presented by an association, a buyer or 

 a commission merchant and giving but 

 lukewarm allegiance to any individual 

 or association. The opponents of the 

 co-operative system understand this 



Buy Your Plumbing Supplies 



l^-AT WHOLESALE-^ 



and install them yourself, which 

 is easily done if you follow our 

 suggestions. 



A big saving guaranteed (quality considered) 

 and money-back guarantee of complete satis- 

 faction. 



Write today and learn how we supply you 

 direct from the factory. All kinds of pipe and 

 fittings. Estimates furnished free. 



STARK-DAVIS CO. 



212 Third -249 Salmon 

 Portland, Oregon 



Things We Are Agents For 



Knox Hats 

 Alfred Benjamin & Co.'s Clothing 



Dr. Jaeger Underwear 



Dr. Deimel Linen Mesh Underwear 



Dent's and Fownes' Gloves 



Buflfum & Pendleton 



311 Morrison Street 

 PORTLAND. OREGON 



psychological trait perfectly, and unless 

 the producer has formally bound him- 

 self to his association by a definite 

 contract to handle all his produce 

 through it for a given period of time 

 they draw heavily from the member- 

 ship by promising a larger return, or 

 by playing upon his prejudices in other 

 ways. It is an historical fact that a 

 large proportion of the troubles and 

 failures in the co-operative movement 

 have been due to the irresponsibility of 

 the membership whenever an associa- 

 tion has been subjected to fire; and no 

 one not experienced in the movement 

 can have any conception of the degree 

 to which misrepresentation, insinua- 

 tion and other forms of creating dis- 

 affection are persistently kept before 

 the co-operative producers by those 

 who make an abnormal profit when his 

 product can be handled individually. 

 The same kind of misrepresentation is 

 used in building up one association as 

 against another when those who handle 

 the business of a co-operative associa- 

 tion are interested in profits, or derive 

 their compensation from the volume of 

 business handled. 



The success of a co-ojierative organi- 

 zation depends primarilv on the loyalty 

 and stability of the membership; it de- 

 pends further on elTiciency in manage- 

 ment. KlTiciency in management can- 

 not exist without stability of member- 

 ship; nor can it be developed unless 

 the members ajipreciate the necessity 

 of providing an ellicient management. 

 The dilliculty in most co-operative 

 organiEations is the lack of apprecia- 

 tion of the need of a high order of 

 organizing and business ability on the 

 part of the employes of the association. 

 The common failure of co-operative 

 associations is usually attributed to in- 

 eflicient management; as a matter of 

 fact it is due to the membershii) itself 

 which has fallen short in securing 

 sl<illfiil employes. The individual pro- 

 ducer is likch to gauge the reciuire- 

 inenls of nianageinent by the size of his 

 own business. He falls short in his 



estimate when he acts on a board of 

 directors and is charged with the re- 

 sponsibity of providing a management 

 to handle successfully a collective busi- 

 ness. Inefficient management is a 

 measure of the degree of business effi- 

 ciency of those who are charged with 

 the direction of the affairs of the asso- 

 ciation; and unless the membership 

 will sustain a board of directors in 

 employing men of a high order of 

 ability a co-operative association is 

 short-lived. 



The J. B. Holt 

 Fruit Picking Sack 



(Patented) 



I invented this picking sack and have used It in 

 my orciiard, handling from five to ten thousand 

 boxes, during the last four years. 



I ani convinced it is the most practical and con- 

 venient picking receptacle on the market. It does not 

 bruise the apples. It is not in the way of the picker, 

 like a bucket. The picker can reach the highest 

 limbs without inconvenience. It empties into the 

 bucket slowly and carefully, without bruising. It 

 has wide shoulder straps like suspenders, and does 

 not have to be hung on the limb with a hook. 



Vou can buy these of 



OSCAR HILL. North Yakima. Washington. 



C. H. ROSS. Wenatchee. Washington. 



S. B. SIMONTON (address Hood River. Oregon), 

 Hood River. Mosler, White Salmon and Underwood. 



New agents' names will appear in September Issue 

 of "Better Fruit." 



Price f.o.b. Pullman, Washington. $1.75. 



Special prices quoted on large quantities. 



For further particulars and illustrated descriptive 

 literature, ^-rite 



J. B. HOLT 



PULLMAN. WASHINGTON 



Vehicles and 



Agricultural Implements 



THE BEST OF 



ORCHARD AND GARDEN TOOLS 



A SPECIALTY 



Gilbert Implement Co. 



HOOD RIVER, OREGON 



WHEN WRITING ADVERTISERS MENTION BETTER FRI'IT 



WHEN WRITING ADVEKTISEKS MENTION BETTER FRUIT 



