Page 24 



BETTER FRUIT 



October 



Cut the Cost 

 Per Box 





'->^ 



Increase your profits 

 by raising a biggercrop 

 of better quality fruit. 

 You can do this by 

 using a BABY CATERPILLAR 

 TRACTOR to plow and cultivate. 



The BABY CATERPILLAR is 



built for orchard work. It is only 

 58 inches high (without the canopy). 

 It works close under the trees with- 

 out hurting the branches. It turns 

 short from one row into the next 

 and works right up into the corners. 

 The two track friction clutches 

 make the difference — one side can 

 be stopped while the other does all 

 the driving. This track has more 

 than eight times the bearing surface 

 of round-wheel tractors — less pres- 

 sure per square inch than a horse's 

 hoof. Nearly a hundred orchard- 



The HOLT MFG. CO. 



(Incorporated) 

 Spokane.Wash. Calgary, Alta. 



Portland, Ore. Stockton, Cal. 



ists on the Pacific Coast are using 

 the CATERPILLAR and increas- 

 ing their profits. 



The BABY CATERPILLAR 

 has many uses outside the orchard — 

 for plowing, hauling, clearing land, 

 and for any sort of stationary work. 

 There are two larger sizes — 60 and 

 75 h. p.— for the heavier work, 

 such as harvesting, logging, grad- 

 ing roads, etc. 



There are other tractors, yes, but 

 there' s only one CATERPILLAR- 

 HOLT builds it. Learn all about the 

 CATERPILLAR in Catalog BEl.i?. 



Ro^ U S Pat Oft 



The management of a co-operative 

 organization is more ilifficult tlian an 

 ordinary corporation. The stockhold- 

 ers, not being experts in the affairs of 

 the latter, do not often take an active 

 interest in its details. The producer, 

 on the other hand, is vitally interested 

 in his own business and he is likely to 

 take an active part, at least in giving 

 advice concerning the conduct of the 

 business. This is one of the most val- 

 uable assets in a co-operative organi- 

 zation if the manager is big enough to 

 utilize it. Through the knowledge of 

 the producer in the affairs of his asso- 

 ciation his interest and sympathy can 

 be kept vital. If the management be- 

 comes autocratic, the interest of the 

 member dies; if he is not big enough to 

 work out a broad, progressive business 

 policy, using such suggestions as are 

 made by the producers in addition to 

 his own knowledge and experience and 

 the expciience of his associates, he in 

 turn loses his position. A management 

 must possess tact, constructive ability, 

 foresightedness, fearlessness in the con- 

 duct of the business and a clear con- 

 ception of the real underlying purpose 

 of the organization, if it is to succeed. 

 The integrity of the management must 

 be beyond reproach; it must be free 



from entangling business alliances; it 

 must be free from the participation in 

 any secret profits arising directly or 

 indirectly from handling the business 

 of the organization; in short, the deal- 

 ings of the management with the 

 organization must be an open book, 

 free from questionable business prac- 

 tices of every kind. The influence of 

 the management, next to the loyalty of 

 the members, exceeds all other influ- 

 ences and the success of a co-operative 

 association depends on their working 

 out in mutual confidence an efficient 

 business system that is able to ineet 

 successfully all conditions as they arise. 

 A co-operative organization must be 

 founded on a special crop and the loy- 

 alty in which it handles the product 

 must be comparatively restricted. Spe- 

 cial industries involve common prob- 

 lems to be solved by the producers, 

 similar difficulties to overcome, similar 

 trade practices and similar trade con- 

 nections. The members of an organiza- 

 that is formed to handle fruit, vege- 

 tables, poultry and general farm crops 

 have no coiumon gi-ound to stand on, 

 and these general associations have not 

 been successful up to the present time 

 because the membership cannot be held 

 together. The citrus fruitgrowers of 



(California are all interested in increas- 

 ing consumption, in extending markets, 

 in reducing the cost of distribution 

 and marketing, in securing reasonable 

 transportation costs, and in the same 

 public policy ([uestions that affect the 

 industry. They have therefore devel- 

 oped a vitality in their organizations 

 that has been attained in no other 

 agricultural industry in America. An 

 organization founded on different 

 crops, on the other hand, has a series 

 of totally different problems to meet at 

 one time, different business connections 

 to form and different classes rather 

 than one class of opponents to meet. 



Sunshine Lamp 

 300 Candle Power 



To Try In Your Own Home 



Turns niK^t into day. Gives better light 

 than gas, electricity or 18 ordinary lamps at 

 one-tenth the cost. For Homes, Stores, 

 Halls. Churches. A child can carry it. 



Makos its \\^\\t from common gasoHne. 

 No wick. No eliirnruy. Absolutely SAFE. 



COSTS 1 CENT A NIGHT 



We want one person in each locality to 

 whom we can refer new customers. Take 

 advantage of our SPECIAL FREE TRIAL 

 OFFER. Wiitetmhiy. AC.ENTS WANTED. 



SUNSHINE SAFETY LAMP CO. 

 241 Factory Bids.. Kanaas City, Mo. 



FREE 



You Can Build 

 This Home 

 Yourself 



We furnish the lum- 

 ber, trim, windows, 

 doors, cut and num- 

 bered to fit our plans. 



Also paint, finish, stain, 

 nails, hardware, plaster 

 or interior wall-board. 



Follow the plans with 

 a hammer: easy, simple, 

 quick, economical. 

 A permanent, substantial 

 and attractive home results. 

 Not portable. Satisfaction 

 guaranteed. Illustrated cat- 

 alogue FREE. Write today. 



Ready Built House Company 



978 Broadway, PORTLAND, ORE. 



Bartlett Pruning Tools 



are designed on scientitic 

 c i p I e s , made of the 

 liighest grade materials 

 and sold on tlieir merits. 



We make a complete line, 

 including nur JOINTED 



TREE TRIMMER, anl 



will be glad to send catalogue 

 and booklet on pruning upon 

 request. 



No. 18, Pruning Saw 



Price $1.75 



No.777,TwoHand Pruner 



26-in. Ash Handles, $2.00 



^ I'ur dealer can supply Viiu. 

 It lie does not, mail money 

 (trder to us and we will ship 

 prepaid. 



pnn- 



O.IS 



dell Buildln; 



BARTLETT MFG.tCO. no. 777 



\)\ iKoi I , Michigan 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



