Page 26 



BETTER FRUIT 



October 



No Other Like It 

 In the World! 



If you alight from the train 

 at Durham, N. C, the first 

 thing you note is the delight- 

 ful aroma and s^veet fragrance 

 which hangs over the whole 

 town. This proceeds from 

 the "Bull" Durham factory. 

 Never was there so dis- 

 tinctive and lingering a flavor 

 as that of "Bull " Durham; there 

 is no other like it in the world. 



"Bull" Durham smokers notice this, the moment 

 they roll a cigarette and light it. The smoke has 

 a delicious, relishable aroma that is wholly unique 

 and individual. You get it in no other tobacco. 

 It is produced by a gsnerations-old process known 

 only to the makers of "Bull" Durham. 



<ti 



OENUINC 



Bull Durham 



SMOKING TOBACCO 



"Bull" Durham has been the standard smoking 

 tobacco of the world for three generations. "Bull" 

 Durham hand-made cigarettes are a distinctive form 

 of tobacco enjoyment. Their flzvcr and freshness 

 arc delightful. Get "the Makings" today and 

 "roll your own." 



Ask for FREE 



hooki of * 'papers 

 Wilh each 5c sack 



-l^ 



FREE 



An Illustrated Book- 

 let, showingr how to 

 "Roll Your Own," and a Book 

 of cigarette papers, will both be 

 mailed, free, to any address in 

 U.S. on postal request. Address 

 Room No. 1 105, "Bull" Durham, 

 Durham, N. C. 



THE AMERICAN TOBACCO COMPANY 



acquires no .stable merchandizing value. 

 The brands are not a guarantee of 

 quality. 



2. A reputation for uniformity in 

 grading and packing can only be ac- 

 quired when the product of all of the 

 members is handled under uniform 

 conditions. The standardization of a 

 product can result only from standard- 

 izing its handling, grading and packing. 



3. A uniform product can be estab- 

 lished by having the product of the in- 

 dividual members handled by the mem- 

 bers, under the supervision of the asso- 

 ciation, or for the members by the asso- 

 ciation. The former method is em- 

 ployed successfully in some deciduous 

 fruit associations; the latter is the usual 

 method in the citrus fruit associations. 

 The conditions which lead to either 

 method is a local as well as an industry 

 <luestion. In the citrus industry the 

 crop is harvested over a long period of 

 time, it is comparatively non-perishable 

 and it is possible to systematize the 

 methods of handling, assemble the 

 product in a central packing house and 

 grade and pack it under standard rules. 

 Without this standardization of han- 

 dling, grading and packing, no co- 

 operative association can acquire an 

 asset in the reputation of its brands. 

 With standardization, it can acquire a 

 reputation which makes its output 

 sought after and for which the trade 

 will pay a premium. .\ practical dilli- 

 culty in handling a co-operative asso- 

 ciation lies in the fact that every mem- 

 ber thinks that he produces a proiluct 

 that is the equal or superior to that of 

 every other member. The handling of 

 this condition is one that tests the tact 

 of the most successful manager. It is a 

 practical condition, however, and not a 

 theory that must be met with firmness, 

 with justice and with patience by every 

 co-operative association. 



There are many other fundamental 

 questions that might be discussed in 

 this article. All of the important ones 

 have not been touched, but the few that 

 have been discussed are considered 

 among the most vital to a*" co-operative 

 organization. 



lliiniiiTrimii'iiiiiiiiiiillllllliiiiMM..Miil 



Apple Boxes 



Growers who have not placed their 

 orders are noW liable to require 



Rush Shipments 



T lie product of :i dozeu niills is at 



the service of our customers. 



We can SHIP QUICK. 



All Western Soft Pine 



Write us at once, and let ns get 

 your order on tile, so you can wire 

 to Rush Shipment when yon know 

 just what yon will ueed. 



Western Pine Box Sales Co. 



tr.' 



614-615 Empire State Building 

 SPOKANE, -WASH. 



Mention "Hetter Fni 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



