19 1 4 



BETTER FRUIT 



Page 31 



THE SOUTHERN 

 GATEWAY 



BALTIMORE 



Our location and facilities are in the 4A class. 



We have also reservations in a new Cold Storage House for a number of cars 

 of Box Apples — on which a liberal cash advance will be made. 



F. BORDER'S SON CO. 



The Pioneer 



BoxJlpple House" 



Unfermented Apple Juice 



THERE is probably more unfer- 

 mented apple cider drank in the 

 United States than all other unfer- 

 mented fruit juices combined. Most of 

 this is, however, used in the fresh state 

 and at the time of the year when the 

 weather has turned cool and the need 

 of cold drinks is diminishing. If apples 



BUY AND TRY 



White 

 River 

 Flour 



MAKES 



Whiter, Lighter 

 Bread 



W. van Diem 



Lange Franken Stmat 45, 47, 49, 51, 61 



ROTTERDAM, HOLLAND 



European Receivers of American Fruits 



Eldest and First-Class 

 House in this Branch 



Cable Address; W. Vandiem 

 ABC Code uspd: 5th Edition 



Our Specialties are 



Apples, Pears, Navel Oranges 



By Professor W. V. Creuss, University of California 



were abundant and cheap during the 

 summer months there would be little 

 need in preserving the unfermented 

 juice; but since the fruit is scarce dur- 

 ing the hot months and the demand for 

 the juice should then be greatest, we 

 should try to meet this demand by pre- 

 serving the juice in the most accept- 

 able form. 



The problems that are presented in 

 the manufacture of unfermented apple 

 juice are practically the same as those 

 met in the production of unfermented 

 grape juice. They are, preservation of 

 the juice against spoilage by molds, 

 yeasts or bacteria; rendering of the 

 apple juice permanently clear and 

 bright, and retention of as much of the 

 original apple flavor as possible with- 

 out the introduction of any foreign 

 flavors, especially the dreaded "cooked" 

 taste. The production of a juice ol 

 maximum quality is the first and most 

 essential step in the popularizing of 

 any fruit juice and applies very par- 

 ticularly to apples. 



Three methods are in use for the 

 preservation of the juice against spoil- 

 age, namely, (1) refrigeration, (2) 

 preservatives such as benzoate of soda, 

 and (3) sterilization by heat. The 

 first, refrigeration, is expensive and 

 will keep the juice only temijorarily. 

 The second is unfortunately the pre- 

 vailing commercial method of pre- 

 serving apple cider. The preservation 

 of the juice by use of benzoate in this 

 way harms the growth of the industry 

 immeasurably by restricting consump- 

 tion of the juice. Furthermore, the 

 maxiiinim amount of sodium benzoate 

 allowed by the United States govern- 

 ment docs not prevent spoilage of the 

 juice permanently according to tests 

 made by Mr. H. C. Gore of the United 

 States Department of Agriculture. .Juice 

 in his tests treated with .1 per cent 

 benzoate, the limit allowed by law, 

 spoiled in six weeks. Thus, if the apple 

 juice preserved with sodium benzoate 

 keei)s indefinitely in the bottle, the 

 drinker ma\' reasonably suspect that 

 the juice contains more of the jireserva- 

 tive tlian .-dlowed by law. The use of 

 benzoate is objectionable in every wa> 



and its use should be discouraged. The 

 third method, involving destruction of 

 the germs in the juice by application 

 of heat and excluding their entrance to 

 the juice thereafter, is the one we wish 

 to take up more in detail, as it is the 

 method that is most effective and least 

 objectionable. 



Selection of the apples is the first 

 consideration. The varieties chosen 

 should have good flavor and high 



SCHLEE'S ORCHARD 



LADDERS 



Made of select vertical grain fir. 

 All iron work made of strong 

 cold bent steel. The Ladders 

 are securely braced in all vital 

 points and absolutely guaran- 

 teed against all defects of ma- 

 terial and workmanship. 

 , Write for further descrip- 

 \ tion and prices. Special dis- 

 count to the trade. 



SCHLEE'S LADDER WORKS 



2*>7 SihmukI Street 

 Piirtland, Oregon 



Manufacturers of 



Orchard Ladders, Step Ladders, 



Extension Ladders, 



Decorating Trestles, Ladder JacKS 



Window Cleaning Ladders, 



Roof Jacks 



QUALITY 

 BOXES 



FOR 



QUALITY APPLES 



Stanley Smith Lumber Co. 



Hood River, Oregon 



WHKN WRITING ADVERTISERS MENTION BETTER FRUIT 



WHEN WRITlNr. APVFRTISFRS MENTION BETTER FHI'IT 



