Fflec 8 



BETTER FRUIT 



Julv 



These Costly Tires 



Now Undersell Nearly Every Make 



The tables are turned. Goodyear No-Eim- 

 Ciit tires — once the costly tires — now sell 

 below most others. There are Ki makes sold 

 at higher prices — up to one-half higher. 



Now these tires which rule Tiredom — the 

 leading tires of the world — save you on first 

 cost as well as on last cost. It is more im- 

 portant than ever to get them. 



Reasons for Cost 



No-Rim-Cut tires for a long time cost one- 

 fifth more than other standard tires. That 

 was due to four great featiu-es — costly feat- 

 ures — found in no other tire. 



They ended rim-cutting by a method we 

 control. It hiis saved tire users millions. 



Tliey saved blow-outs— all the blow-outs 

 due to wrinkled fabric. They did this 

 througli our "On-Air" cure — an extra pro- 

 cess which costs us ^Ij.MKI per day. 



Tliey reduced loose tread danger l)y ()0 

 per cent through a patent method. 



Our All- Weather tread gave to users a 

 tough, double-thick anti- 

 skid. A flat tread, as 

 smooth as a plain tread, 

 l>ut grasping wet roads 

 witli deep, sharp, resist- 

 less grips. 



No otlier tire at any 

 price has ever offere<l 

 these foiu" features. 



Reasons for Price 



The reasons for present Goodyear prices 

 are just these: 



New factories, new equipment, new ma- 

 chinery, new efficiency. A multiplied out- 

 put, now the largest in the world. It has 

 cut overhead cost 24 per cent and labor 

 cost 25 per cent. 



A modest j^rofit. Last year our profit 

 averaged only (tyi per cent. 



No-Rim-Out tires at present ijrices are 

 even better than they were at high prices. 

 They excel other tires just as far, and in 

 just as many ways. 



Up to now men bought these tires because 

 of their hidden economies. They bought 

 millions of them because of their known 

 mileage records. 



Now you have in ad<liti(m tliis visible 



economy— this saving Mhich conies at the 



start. You have a price from $5 to *!•") lower 



than nianv other tires. 



GoODyPYEAR 



^^ ^^ AKRON.OHIO 



No-Rim-Cut Tires 



With All -Weather Treads or Smooth 



Any dealer will 

 supply you Good- 

 year tires at Good- 

 year prices. If he is 

 out, he -will get 

 them from our near- 

 est branch. 



The Goodyear Tire & Rubber Company, Akron, Ohio 



Toronto, Canada London, England Mexico City, Mexico 



Branches and Agencies in 103 Principal Cities. Dealers Everjrwhere. 

 AVrlte Us on Anything you AVjuit in Rubber. 



(1631) 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



