Page 36 



BETTER FRUIT 



December 



Then BE SURE this brand is on the kegs you get 



Honest Quality and Full Count have made them the 

 World's Standard, which is why you should insist on 



"PEARSON'S" 



And Accept No Substitute 



Pacific Coast Agents 



UNITED STATES STEEL PRODUCTS CO. 



San Francisco— Los Angeles— Portland— Seattle 



J. C. PEARSON COMPANY, Inc. , Old South Building, Boston, Mass, , Sole Manufacturers 



SHIPPERS 



OF 



APPLES 



PEACHES 



PEARS 



PLUMS 



CHERRIES 



ETC. 



When wishing to use the Cleveland market, 

 or desiring reliable information concerning 

 same, write or wire us. We are among the 

 largest receivers here. 



SPECIAL FEATURES: 



Absolute responsibility, reliable and prompt service. 

 No house in any market excels us in making prompt 

 remittances when goods are sold. Liberal and con- 

 sistant advances made on consignments. Ample cold 

 and dry storage facilities. 



Myers, Weil & Co. 



CLEVELAND, OHIO 



The Biggest Apple Dealers 

 in California 



WRITE OR WIRE US FOR DETAILED 

 MARKET INFORMATION 



A. LEVY & J. ZENTNER CO. 



Davis Street (from Washington to Oregon sts.) San Franclsco, California 



both to the warmth of the hand and to 

 the increased pressure that results 

 from trying to get too many berries 

 crowdeil into the hand at one time. It 

 is far better for the picker to take but 

 few in the hand at once and drop them 

 frequently into the hallock or basket 

 used in picking. 



Concerning equipment for picking, 

 the square wooden boxes with elevated 

 bottoms, which provide ventilation and 

 prevent crushing, are to be preferred. 

 A tin-topped basket with tapering sides 

 fails to provide for the ventilation and 

 protection of the berry. For removing 

 the fruit from the field, push carts with 

 adjustable wheels are recommended. 

 These carts can be pushed along be- 

 tween the rows where it will be very 

 convenient to deposit the trays of fruit 

 as rapidly as they are filled. Where 

 berries are grown on a small scale the 

 trays may conveniently be carried from 

 the field. In transferring the berries 

 from the field to market, soft-springed, 

 well-balanced wagons are recom- 

 mended. It has been found that if the 

 berries are properly picked, put into 

 suitable receptacles and handled with 

 suitable care and regard to the nature 

 of the fruit, they can be transported 

 even a distance of eight or ten miles 

 and still arrive in a first-class condition. 



The facts upon which the foregoing 

 conclusions are based will be given to 

 the growers in more detailed form at a 

 later date. It is sufficient at this time 

 to say that the sugar content of the 

 berry rises rapidly at the ripening 

 stage, and that the acidity content low- 

 ers in an almost equal ratio. The sugar 

 content of the red loganberry is slightly 

 above three per cent, while that of the 

 dead-ripe berry is about six and one- 

 half per cent. The acidity of the berry 

 when red is more than two per cent, 

 while that of the berry in the dead- 

 ripe stage is a little over one per cent. 

 The pectin content also rises rapidly as 

 the berry ripens. By taking advantage 

 of the results ascertained in these ex- 

 tensive tests it should be easily pos- 

 silble for the grower to care for his 

 entire crop without waste and at the 

 same time market his fruit in the most 

 profitable form. 



European Shipments 



AVith respect to Europe, exporters are 

 urged to carefully watch the movement 

 and assure themselves of steamer space 

 and a demand on the other side before 

 making shipments. Latest announce- 

 ments of steamship companies are to 

 the efl'ect that fairly regular schedules 

 will be maintained between America 

 and the United Kingdom, .\merican 

 apple shippers are advised to stimulate 

 the demand and increase their shiji- 

 mcnts to Latin .\mcrica and the Orient. 

 It is suggested that by co-operating 

 with the Department of Commerce, ex- 

 tension of trade in this respect can be 

 accomplished. Inquiries relating to 

 these countries should be addressed to 

 the Bureau of Foreign and Domestic 

 Commerce, Washington, D. C. Ship- 

 pers arc urged to apjily to the Superin- 

 ten(k'nt of Documents, Governmenl 



UHKN WRITING ADVERTISERS MENTION BETTER FRUIT 



