I9I5 



BETTER FRUIT 



Page /; 



Planet Jr. 



Seeder-Horse Hoe 



The farm and garden 

 tools that save your time, 

 lighten your labor, and 

 get bigger crops — the 

 longest-lasting and most 

 economical implements 

 made. Fully guaranteed. 



4 Planet Jr Combined 

 Hill and Drill Seeder, 

 Wheel Hoe. Culti- 

 vator, and Plow 



Soon pays ior itself in the family 

 garden as well as in the larger 

 acreage. Sows all garden seeds 

 (in drills or in hills) , plows, opens 

 furrows and covers them, hoes and 

 cultivates quickly and easily all 

 through the season. 



No. 8 Planet Jr 



Horse Hoe and 



Cultivator 



Stronger, better-made, and cap- 

 able of a greater variety of work 

 than any otlier cultivator made. 

 Non-clogging steel wheel. Depth- 

 regulator and extra-long frame 

 make it run steady. Adjustable 

 for both depth and width. 



72-page Catalog (168 illustrations) free 

 I>escril.t-s 5^ lools includipfr Seeders, Wheel Hoes. 



H'irse Hoes. Harrows. Uri^hdid. and Beet-Cultivators. 



Write postal for it. 



S L ALLEN &CO Borll06U?hilaPa 



Wo c^rry st.ik in Snti Friiiii-is.o and I.os Aiiu'elea 

 Ageucifs in uLl jTin.-ii.til I'a.ifiir (.'..ast Cities. 



be one of the nece.ssary solutions of the 

 fruit business that at the present time 

 we have 150 associations — a pretty good 

 growth. When I commenced advocat- 

 ing the association idea we had l)ut 

 three in the Northwest. 



In inO() I published the first I^ackinH 

 Kdilion of "Better Fruit," which stood 

 for an improved pack and standardized 

 grading. This educational feature of 

 "Better Fruit" has resulted in much 

 good and a big improvement in packing 

 and grading, as every fruit grower, 

 every fruit dealer and every consumer 

 knows. All the improved methods in 

 cultivation, irrigation, pruning, spray- 

 ing, etc., have been given to the renders 

 of "Better I'ruit." The innnense amount 

 of value that has resulted to the fruit 

 growers from the ('(hicalional work that 

 "Belter I'niit" has done along these 



lines is beyond estimation or compre- 

 hension. 



Many have asked me why "Better 

 F'ruit" has been a success. I don't 

 know that I can answer the ciuestion 

 fully or completely, but I feel suHi- 

 ciently satisfied on a few points to 

 mention them as contributing to the 

 success of "Better Fruit." I believe a 

 man in order to edit a publication must 

 have a certain amount of ability, a cer- 

 tain amount of knowledge and a certain 

 amount of experience. This covers a 

 broad field. My father learned orchard- 

 ing in New lingland, following it in 

 California. I grew up in his orchard 

 and there had my early training. .After 

 graduating from the University of Cali- 

 fornia I engaged in the wholesale mer- 

 cantile business for myself for twenty 

 years. In 1903 I came to Hood River, 

 where I liave been a grower of fruit 

 ever since, with my home in the orchard. 

 I have served as manager of our asso- 

 ciation here for six years and as direc- 

 tor for nine years. I believe in order to 

 edit and publish a fruit growers' paper 

 successfully that the man must first 

 have a good education, second, a good 

 training in fruit growing. Third, he 

 must have a knowledge of marketing 

 from actual experience. Fourth, he 

 must have business experience and 

 ability, and, fifth, it is important that 

 the editor live in a fruit country where 

 fruit growing is the principal business, 

 in order to understand fully the re- 

 quirements of the fruit grower, what 

 his obstacles are and what to do to 

 overcome them. 



But "Better F'ruit" has accomplished 

 a good deal more than what I have 

 indicated in connection with the fruit 

 industry. By tfiat I mean it has done 

 something to make the world better. 

 The name was not only an original 

 name, but happily selected because it 

 is a wholesome name and stood for 

 something. To illustrate what I mean: 

 "Better Fruit" was the first to use the 

 word "better" in the significance which 

 is conveyed in the title. The railroads 

 have adopted the suggestion; agricul- 

 tural experts have adopted the idea and 

 are all advocating "better fruit" and 

 "belter farming"; automobilists and 

 public men have atlopted it and are 

 advocating "better roads"; educational 

 people have adopted it and are advocat- 

 ing "better schools"; municipalities are 

 advocating "better government" and 

 "better sanitary condition.s"; moral 

 societies have made a slogan from the 

 word "better" and the word now is 

 being capitalized in this sense by hun- 

 dreds and thousands of advertisers all 

 over the United States. It has become 

 an American slogan. 



The Present.— "Better Fruit" is today 

 a continuation of what it has been in 

 the past, with some imi)rovements. and 

 stands ready to help the fruit grower 

 and the fruit industry in every possible 

 way. 



The Future.— The future of "Better 

 I'ruit" for the fruit growers is in your 

 hands. It needs your support. If y(ni 

 give this cheerfulh and generoush' il 

 is all I ask. By your support I mean 



This man believes in enjoying 

 life. He lives in the country 

 but he has the advantage of 

 the city. His home is equip- 

 ped with kitchen sinks, hot 

 and cold water, modern bath 

 room, sanitary toilet, wash room. 

 His garden has taps here and 

 there and his dairyhouse and 

 barn has running water where 

 needed It cuts down his own 

 work and very much reduces 

 the work of the women folks. 

 He likes it, his wife likes it, 

 and his children Hke it. He 

 had the goodness of judg- 

 ment to invest in a 



WATER SYSTEM 



Hundreds of these systems 

 are making country homes 

 brighter and more comfort- 

 able. They are economical, 



dependable, simple If you have 

 a well, cistern, spring or creek 

 on your place you can have run- 

 ning water in your home. We 

 guarantee satisfaction. 



Now the chap below believes in 



■getting along with things as 



they are." His wife totes water 



from the well, lifts the pail a 



hundredtimesaday Hespends 



hours pumpingwaterfor slock 



when hehasottierthingstodo. 



His children leave forlhecity 



as soon as they can get away 



where they can "at least have 



a few comforts." 



Don't you think you'd better 



take our tip and send your 



name and addre*^*-- for our 



Free Book No.WI5 . called 



" Thrtush the E'l nf '"i C.i'ntra." 



Mitchell, Lewis & 

 Staver Co. 



Portland, Or. 

 Spokane and Boise 



in-.S WRITINT. AHVERTISERb MENTION BETTER FRUIT 



