'015 



bettp:h fruit 



Pane 



Established 1893 



W.P.KRANER&CO. 



Importers and Tailors 



2nd Floor Couch Bldg. 



109 Fourth Street 



Portland, Ore. 



«E0. E. KKAMEK C. W. STOSE 



H.HARRIS & CO. 



Fruit Auctioneers 



131 State Street 

 Boston, Massachusetts 



Established 1847 



Frank Moseley 



Frank L. Ripley 



Cutler B. Downer 



HOOD RIVER APPLE VINEGAR CO. 



HOOD RIVER 



YELLOW NEWTON VINEGAR 



AND SWEET CIDER 



EVAPORATED APPLES 



Made from Choice Hood River Apples 



If your johber cuiiuot supply you 

 send your order to 



Hood River Apple Vinegar Co. 



HOOD RIVER. OREGON 



Portland Wholesale 

 Nursery Company 



Rooms 301-302 Stock Exchange Building 



Corner Third and Yamhill Street* 



PORTLAND, OREGON 



YOU CAN EARN $50.00 ''^^^°t^, 



■Getrlets Improved Standard 



Well Drilllna Machine. 

 Drilli thiousH any formation. 

 Five yeart ftnead of a>y other. 

 Hm record of dnUing 1 30 fed 

 ■— ' and dhviDa catins in 9 houn. 



Anothet tecoid wbeca 70 feet was drilled od 2H gal disbllate 

 al9cpfS'saL ODeroancanoperate. EJectrically eauipped for 

 iHinuDsnisliti. FWKinsiob. Engine ignitioD. CatalogueWg. 

 HEIERSON MACHINERY CO.. Manlrt. Portland. Ore. 



W.vanDiem 



I>ange Frankeii Straat 45. 47, 49. 51. 61 



ROTTERDAM, HOLLAND 



European Receivers of American Fruits 



Eldest and First-Class 

 Hou.se in this Branch 



Cable Address; W. Vandiem 

 ABC Code used; 5th Edition 



Our Specialties are 



Apples, Pears, Navel Oranges 



black-leaf "40" spray would answer. 

 In the latter case four pounds of soap 

 should be added to every hundred ,yal- 

 lons of the spray.— .\. I- Melander, 

 jjitomologist. 



Dishonest Grading Criticised 



The application of a little ordinary 

 common sense in the drafting of grade 

 and pack rules and a little conuiion 

 honor and ordinary decency on the 

 part of the growei-s in observing them 

 was urged at the Fruitgrowers' Con- 

 gress, in connection with the National 

 Apple Show at Spokane, by F. E. 

 Sickels of North Yakima, manager of 

 the Yakima Valley Fruitgrowers' Asso- 

 ciation. Mr. Sickels scathingly ar- 

 raigned what he branded as the 

 "unholy alliance" between certain types 

 of shippers and growers in an address 

 on "Grading and Packing." "Our or- 

 ganization never turned down a lot of 

 apples, no matter how scabby, wormy 

 and otT grade, that some person was not 

 found by the grower to ship them out 

 as extra fancy fruit," declared Mr. 

 Sickels. "There is always some buyer 

 for the junk. The grower who packs 

 the off-grade stuff is advertising one 

 thing and selling another. With some 

 it seems to be a case of how poor a 

 grade can get by the inspector as extra 

 fancy. That gi-ower is not building up 

 an industry; he is tearing it down. He 

 is not creating new markets; he is de- 

 stroying the ones already existing. 

 Many shippers figure that there is a 

 'sucker' born every minute, and they 

 are after the 'sucker.s.' ^Vhen these are 

 gone they will go out of business. The 

 growers connive at the fraud being per- 

 petrated by furnishing bait for the 

 fishing. Growers fail to realize that if 

 10 per cent of the fruit in a car is off 

 grade the whole car will be dragged 

 down in price twenty cents a box." 



Mr. Sickels urged growers to keep 

 up size, color and grade and pack, 

 strictly in keeping with the most rigid 

 grade and pack rules, and he concluded 

 with the following slogan suggestion: 

 "If you see one apple you see the box. 

 If you see one box you see the car." — 

 I'xchange. 



Retail Prices of .\pples Compared 

 With Other Commodities. — Retail prof- 

 its on clothing vary all the way from 

 'J,') to 50 per cent; protits of the retail 

 grocer average 20 per cent; profits on 

 tobacco vary on different brands and 

 different qualities probably from 25 to 

 50 per cent. It may be generally stated 

 that retail profits as a rule vary from 

 25 to 50 ijer cent. The retail fruit 

 dealer makes all the way from 100 per 

 cent up. In fact, many instances are 

 known where ajjples have retailed fre- 

 quently at from .300 to 500 per cent 

 profit. This fall the editor was ad- 

 vised that in Connecticut, in a small 

 town where apples are quite plentiful, 

 they were being retailed in small sizes 

 at 30 cents per ilozen, which would he 

 about .$3.50 per box. In all prol)al)ilil.\ 

 the retailer, for the size and variety 

 and grade, did not ])ay a price to ex- 

 ceed $1..50. 



OUR SPLENDID 



CLUBBING OFFER 



"Better Fruit" offers to its readers 

 one of the finest lists of clubbing offers 

 ever placed before the public. These 

 rates do not apply to Canada, owing to 

 extra postage. 



Review of Reviews. 



Everybody's 



Better Fruit 



Total 



All for 



.$3.00 

 . 1.50 

 J^.OO 

 $5.50 

 . 3.60 



World's Work $3.00 



Scribner's - 3.00 



Better Fruit j^OO 



Total $7.00 



All tor 5.25 



Outlook $3.00 



readies' Home Journal J-oO 



Better P^uit ^.00 



Total $5-S2 



All for *-90 



Woman's Home Companion $1.50 



World's Work J. 00 



Better Fruit ... l-"" 



Total $5.50 



All for 



3.95 



Fruit and Produce Distributor $2.00 



Better Fruit 1-"" 



.$3.00 



Total . . . 

 Both for 



Delineator . . 

 Everybody's 

 Better Fruit 



Total 



All for .... 



Harper's Magazine • 

 Good Housekeeping 

 Better Fruit 



Total 



All for 



2.00 



.$1.50 

 . 1.50 

 ■ 1-00 

 .$4.00 

 . 3.10 



.$4.00 

 . 1.50 

 , .1^0 

 .$6.50 

 . 5.45 



Gleanings in Bee Culture $1.00 



Good Housekeeping i-»" 



Better Fruit A}^ 



Total ^-11 



All for , 



Total . 

 All for 



Today's »?-50 



Ladies' World l-"" 



McCaU'.s .-Ti 



Better Fruit '^■"" 



Total 



All for 



Pacific Homestead \'tn 



American ^■SjJ 



Better Fruit •'•"" 



Total 



All for 



All for 



2.65 



Ladies' World $1-00 



Modern Priscilla J-"" 



Pictorial Review j"" 



Better Fi uit J.uu 



$4.00 



2.50 



$3.00 

 2.00 



$3.50 

 2.50 



Northwest Poultry Journal $0.50 



Good Housekeeping l-»» 



Everybody'.s 1-^" 



Better Fruit ^^i^ 



Total »*-|0 



All for 3.60 



Oregon Agriculturist _ $1-00 



Northwest Poultry Journal oo 



Better Fruit ^-"4 



Total $2-12 



1.85 



Hoard's Dairyman ■ $2-00 



Woman's Home Companion i.^o 



Better Fruit _ '■■'"i^ 



Total $^-50 



All for 3.15 



Western Farmer ■ $100 



Northwest Poultry Journal .50 



American Bee Journal l-OO 



Better Fruit y-y'i 



Total $3.60 



All for 2.35 



Through lack of space we are unable 

 to give a more extended clubbing list. 

 Rates on all magazines will be given 

 to any of our subscribers by writing 

 "Better Fruit." 



WHEN WKITINT, \n\rRTTSKRS MENTION BETTER EKt'IT 



\nVEHTISEKS M!NlIO\- mTTFH FRI/IT 



