Hard times cannot be cried down by shouting, but they can be beaten down and driven off by everyone 

 lending a helping hand and showing the way over from the dark side to the bright side. 



Remember that every dollar this country had a year ago or five years ago it has today. We have not 

 been drained of our resources. Our factories have not been burned down, our young men have not been 

 killed in tens of thousands, we have not lost thousands of millions in trade, but on the contrary shall gain 

 trade. All we need is to attend to our business, produce, sell, buy of each other, stop pessimistic talk and 

 we shall have all the prosperity we want and possibly more than we deserve. 



STEINHARDT & KELLY 



Herewith Proclaim Their Unshaken 

 Faith in the American Apple 



The 1914 crop of apples is being harvested under conditions that have no parallel in the past. There 

 has probably never been a larger crop, our export outlets have been blocked, money is at unheard-of pre- 

 miums, if obtainable at all, the growers and the trade are all at sea. 



Nevertheless STEINHARDT & KELLY are placing contracts for choice blocks of Western box apples from 

 the famous growing districts. They have contracted for approximately 



650 CARS 



already and are steadily buying more for storage. 



Apples will be paying property this year as in the past. Nothing but lack of confidence makes the 1914 

 situation different from that in other years. 



STEINHARDT & KELLY have been handicapped by as much uncertainly as anybody else, but now, after 

 a careful study of conditions and prospects they are carrying out a conservative but confident policy and 

 take this method of publishing their confidence for the encouragement of the apple trade and apple industry. 



The crop now being harvested represents eight to ten months of anxious work by the producers of fine 

 apples. Without distribution growers cannot continue to produce. It is now the duty of the trade to back 

 the growers loyally. Old antagonisms must be dropped on all sides, old fallacies about the "superfluous 

 middleman" must also be forgotten and the foundations laid for a bigger and a more glorious future. 



\Miether we handle box, barrel or bulk apples it is our duty as distributors to back up our fellow 

 Americans who produce this fruit in which we all have vital and permanent interests. Let us talk less of 

 difTiculties and more of the possibilities. The Export outlook may be dark now, yet without exports of any 

 sort we could still consume the whole crop at home at a profit to all concerned. AMiere there is a will 

 there is a way! 



STEINHARDT & KELLY cannot buy all the apples in the United States, but they can buy quantities in 

 keeping with their supplies of past years, and are doing so, and they can and are placing contracts judiciously 

 to sustain and compensate those growers in all the famous districts who have worked hardest to establish 

 and maintain the highest standards in quality, goods and pack. 



Everybody Must Help 



Let us all work together towards a constructive end! The 1914 apple deal may be no different from that 

 of other years; it merely looks a little different now. 



Buy apples! Buy good apples! Handle them skilfully, work to stimulate consumption, let them go at 

 prices that will encourage use and give everybody a sure but moderate profit. If you do this the 1914 apple 

 deal will eventually be a paying proposition for everybody concerned, grower, trade and public. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



