Page 12 



BETTER FRUIT 



HOOD RIVER, OREGON 



OtBcial Organ of The Northwest Fruit Growers* Association 

 A Monthly Illustrated Magazine Published In the 

 Interest of Modem Fruit Growing and Marketing 



All Communications Should Be Addressed and Remittances 

 Made Payable to 



Better Fruit Publishing Company 



E. H. SHEPARD, Editor and Publisher 

 H. E. VAN DEMAN. Contributing Editor 



STATE ASSOCIATE EDITORS 

 OREGON 



C I I.ewis, Horticulturist ConalUs 



H. S. Jackson. Pathologist CorvalUs 



H. F. Wilson. Entomologist CorvaUls 



WASHINGTON 



Dr A. L. Melander, Entomologist Pullman 



O. M. Morris. Horticulturist Pullman 



COLORADO 



C P Gillette, Director and Entomologist Fort Collins 



E B H«use, Chief of Department of Civil and Irrigation 



Enginoering. Slate Agricultural College Fort Collins 



E. P. Taylor, Horticulturist Grand Junction 



IDAHO 



W H, Wicks. Hortlculmrlst Moscow 



W. S. Thomber. Horticulturist Lewiston 



UTAH 



Dr E. D. Ball. Director and Entomologist Logan 



Leon D. Batchelor. Horticulturist Logan 



MONTANA 



O. B. Whipple. Horticulturist Bozeman 



CALIFORNIA 



C W Woodworth. Entomologist Berkeley 



W. H. Volck. Entomologist Watsonvllle 



BRITISH COLITMBIA 

 R, M. Winslow. ProTinclal Horticulturist Victoria 



StTBSCRlPTION PRICE: 



In the United States. Jl.OO per year in advance 



Canada and foreign. Including postage. $1.50 



ADVERTISING RATES ON APPLICATION 



Entered as second-class matter December 27. 1906. at the 



Postofflce at Hood River. Oregon, under Act 



of Congress of March 3. 1879. 



Buy It Now. — At a meeting of the 



agriciiltiirnl advertisers and publishers 

 in Chicaeo, after discus.sins the busi- 

 ness conditions of the country, there 

 was a unanimous sentiment that the 

 financial condition of the United States 

 is better at the present time than it 

 has been for several years. The crops 

 throughout all of the farming districts 

 were good in 1914, and fair prices for 

 nearly every product grown on the 

 farm have been realized with compara- 

 tively few exceptions. The new cur- 

 rcnc>' system is meeting with general 

 approval of the banks. The regional 

 banks will be strong factors in eiiual- 

 izing the financial conditions, supply- 

 ing the lieeded capital in every section 

 for the moving of crops and other nec- 

 essary purposes. The United States is 

 prosperous. Already business in the 

 East and Middle West has shown a de- 

 cided improvement. There is no rea- 

 son why this improvement .should not 

 extend to the Pacific Coast. It is be- 

 lieved that conditions warrant a rapid 

 revival of business, and if this comes 

 prosperity will follow. On account of 

 the war prices on many commodities 

 are advancing. In view of this it seems 

 good judgment to suggest that now is 

 a good time to purchase. If the people 

 of the United States will begin pur- 

 chasing the things they have to have 

 during the coming year it will not only 

 fretpiently save considerable money on 

 the inirchase, but start the wheels of 

 commerce going, and if the wheels of 

 commerce once start it means jiros- 

 perity for the country and success for 

 eyerybod\-. Consetpiently we are pub- 

 lishing in this issue a number of sug- 

 gestions in separate paragraphs, each 

 one headed "Buy it now." 



BETTER FRUIT 



Agricultural publications are back of 

 this movement and of buying now 

 what they will need and have to buy 

 later. If the people of the country 

 grasp this movement it will mean that 

 general business activity will be in- 

 creased, everyone will feel the bene- 

 ficial effects — jobbing houses will soon 

 be working full force, factories run- 

 ning full time ^vith full help, and in 

 this way men who are now out of work 

 will be given employment and many 

 families who are in need of actual ne- 

 cessities for lack of employment will 

 be given work and families provided 

 for. It is not intended that this cam- 

 paign should .suggest indiscriminate 

 buying, but it suggests the economic 

 buying and urges people to buy now 

 what must be bought a little later. It is 

 hoped and believed this campaign will 

 meet with the approval of the farmers. 

 Government statistics show the farm- 

 ers to be more prosperous today than 

 they have been. In 1914 the output 

 from the farms exceeded that of 1913 

 by .¥83,000,000, and while the farmers 

 are showing a margin of profit the mer- 

 chant and manufacturer are having a 

 hard time making ends meet. Many in 

 the cities are out of a job. If the 

 people will buy now many things they 

 need a little later factories would soon 

 be running full blast and many idle 

 people be given employment. With the 

 general buying of the necessary mer- 

 chandise, supplies and equipment, busi- 

 ness conditions will materially improve 

 and the unsettled conditions will be 

 lessened and confidence restored with 

 rapidity. 



The Panama-Pacific International Ex- 

 position will be the largest exposition 

 that has ever been held anywhere in 

 the world, and the most original and 

 practical in every detail. The San 

 Diego-Panama California Exposition, 

 while not as large is very original and 

 novel in every respect. Both of these 

 expositions will contain exhibits from 

 nearly every country on the face of the 

 globe and every state in the United 

 States. Special features will be the ex- 



Fcbruary 



"WE STARTED RIGHT 

 AND W[ARE RIGHT" 



6458 Acres 



IN OUR ENTERPRISE 



4178 Acres 



ALL IN APPLES 



Nine miles continuous rows of trees, 

 the larg-est apple orchard ever planted. 



All are one, two and three years 

 old; the two and three year old all 

 sold, amounting to over 3,000 acres. 



We are now offering our one year 

 at terms to suit you. 



We give five years', from date of 

 planting, free care. Our company is 

 unlike others in the feature of stay- 

 ing with our purchasers after the free 

 care period. Our plans make our in- 

 terests mutual: we all work together 

 for the interest of all. 



Our Booklet will give you a simple 

 statement of our dealings and meth- 

 ods. Write us for information. 



DUrUR ORCHARD COMPANY 



Northwestern Bank Building 

 Portland, Oregon 



hibits of the products and manufac- 

 tures of the Pacific Coast. Nowhere 

 in the world is there such an oppor- 

 tunity for a man to achieve success in 

 any line of endeavor as in California 

 and the Pacific Northwest States, — 

 Oregon, Washington, Idaho, Montana 

 and Utah. All of these states are yet 

 in their infancy. The opening of the 

 Panama Canal is just the beginning. 

 The settlement and development of 

 these Pacific Coast States will be so 

 rapid that in the near future the popu- 

 lation on the Pacific Coast will be 

 equal to the Atlantic Coast. In addi- 



Bean High Pressure Spray Hose 



Made to withstand the action of 

 Oily and Corrosive Sprays 



This hose is constructed and treated e.specially for spraying u.se. High pressure 

 doesn't weaken it. Oilv materials and corrosive sprays don't rot it. You can depend 

 on Bean High Pkessike Si'hat HosE^and do not need to work under the fear that 

 at any moment it is liable to break through. Furnished in multiples of five feet, 

 fitted with long shank female coupling and i^-inch hose connection. Fully guaran- 

 teed. With couplings attached, per foot, 33c. without couplings, 'il^.jC per foot. Al 

 your dealers or direct from us. 



Bean Spray Pump Co. 



213 yy. Julian, San Jo9e,Cal. 



12 Hosiiier, Lansing:, Mich. 



WHEN WRITING ADVERTISERS MENTION BETTER EKVMT 



