BETTER FRUIT 



»i« 



Volume IX 



MAY, 1915 



Number 11 



THIS EDITION contains personal sketches of the lives, with illustrations, oi most 

 of the Sales Managers of the largest fruit shipping concerns operating in the 

 Northwest. The feature article is on the cost of distribution of the Citrus Fruit 

 Crop, showing the percentage the grower gets of the "Consumer's Dollar" — the ablest 

 article ever written on the subject, liy Mr. G. Harold Powell, Manager of the Califor- 

 nia Fruit Growers' Exchange, whose picture appears below. 



G. HAROLD POWELL 



Manager California Fruit Growers' Exchange 



Los Angeles, California 



Consumer's ^J Dollar 



The mange grower gets 26.7% 

 of the "consumer's dollar," after 

 picking, packing and hauling ex- 

 penses are paid. According to 

 Mr. H. M. Gilbert's investigations, 

 the apple grower, when the con- 

 sumer pays $3.00 per box, gets 

 26',3%; when the consumer pays 

 $2.25 per box, the apple grower 

 gets 26-3';,. After deducting the 

 cost of picking, packing and 

 hauling, the apple grower gels 

 16'^% of the consumer's price of 

 $3.0n, and i:i~,% of the consum- 

 er's price of $2.25. Why the 

 diiTerencc? 



BETTER FRUIT PUBLISHING COMPANY, PUBLISHERS, HOOD RIVER, OREGON 



Subscription Sl.OO per Year in the United States; Canada and Foreign, Including Postage, SI. 50. Single Copy 10 Cents 



