Page i8 



BETTER FRUIT 



December 



i 



inlL 



built like a 

 high grade auto 



Throughout The Yuba Ball Tread Tractor an endeavor 

 has been made to gain greatest strength with least bulk 

 and weight. 



It was the adoption of this policy that made the high- 

 grade automobile of the present day dependable, simple to 

 operate and cheap to maintain. 



M 



AD TRACTOR I 



BALL TREAD 



An ample margin of safety is built into every portion of 

 the machine. Each part is made strong enough to withstand 

 much greater strains than it will ever be called upon to bear 

 in the course of ordinary work. The use of highest grade 

 materials and careful workmanship insure maximum wear 

 and reliability. 



In outward appearance The Yuba Ball Tread Tractor 

 resembles an automobile — neat, clean-cut, pleasing to the 

 eye. 



There is a booklet describing it fuU^. 



THE YUBA CONSTRUCTION CO. 



433 California Street, San Francisco 



Dept. G-7 

 Works, Marysville 





'^r^^^ mmuiiimm^mMm mssmmmm^ 



of "Better Fruit" endeavored to con- 

 vince the growers that this exorbitant 

 retail price would ultimately and in 

 the near future be a menace to the 

 fruitgrower. However, little attention 

 or consideration was given to the idea 

 advanced at that time. In the year 

 1912 growers began to agitate this sub- 

 ject, and in 1914 the growers of the 

 Northwest were almost unanimously 

 united in the idea that nothing was 

 being done to hamper the apple in- 

 dustry more than the exorbitant retail 

 prices that were being asked. In 1910 

 the editor of "Better Fruit" took this 

 subject up with prominent handlers of 

 boxed apples and discussed the matter 

 rjuite thoroughly, finally being in- 

 formed by the dealers that when apples 

 were sold to the retailer the right and 

 title had passed and the dealer had no 

 license in either suggesting or dictating 

 to the retailer what price he should 

 sell at. But in 1914, we are pleased to 

 say, dealers throughout the country 

 are taking a different attitude, fre- 

 quently advising and endeavoring to 

 show the retailer how he can make 

 more money by selling a greater quan- 

 tity at a reasonable profit than he can 

 by selling a smaller (luantity at a high 

 profit. To sum up the importance of 



selling apples at a lower price retail, 

 the retailer by handling a greater 

 quantity at a smaller profit can make 

 more money than by handling a smaller 

 quantity at a larger profit. The lower 

 the retail price the greater the con- 

 sum|)tion will be. The greater con- 

 sumption the better the demand will 

 be and therefore firmer jobbing prices, 

 which means more i)roflt for the dealer 

 and at the same time better prices for 

 the grower. 



National Apple Day and a Greater 



Consumption. — Nothing that has been 

 done in the apple business illustrates 

 the i)ossibility of a greater consump- 

 tion of apples more forcibly than the 

 campaigns pulled off on National Apple 

 Day in the cities of Portland and 

 Seattle. Each one of these cities has a 

 population of somewhere between 

 2.')0,()n0 and 300,(100. In Portland in 

 the year 1913 National Ajiple Day was 

 featured, and again this year an ex- 

 tensive campaign of publicity was put 

 on some time in advance of Nati(mal 

 Apple Day and arrangements made for 

 supplying the consumers at a leason- 

 able price and the sale of ai)pk's stim- 

 ulated in many ways. The result was 

 that in about two weeks the sale of 



apples amounted to (S0,000 boxes. In an 

 interview with Mr. Frank Ryan of 

 Seattle, who was chairman of the com- 

 mittee for National .\p|)le Day, a num- 

 ber of features that contributed to the 

 success of their campaign in Seattle 

 were related very forcibly. The Seattle 

 campaign was thoroughly and exten- 

 sively planned. In the first place, a 

 connniltee was appointed, consisting of 

 fruit dealers, fruitgrowers and promi- 

 nent business men, to map out the cam- 

 Ijaign of procedure. Briefly stated, it 

 was as follows: They made arrange- 

 ments with all of the wholesale fruit 

 dealei's and later called a meeting of 

 (iOO grocerymen and retail fruit dealers 

 and airanged with them to encourage 

 consumption in every way possible and 

 during the campaign to retail apples at 

 a profit of 15 cents per box. In addi- 

 tion to this, arrangements were made 

 with a delivery company for a blanket 

 rate to deliver a box of apples to any 

 address in the City of Seattle at 15 

 cents per box. The ai)ples retailed at 

 various prices, according to grade and 

 variety, all the way from about $1.00 

 per box to $1.75 per box. The aim of 

 the connniltee was to see that every 

 family in Seattle secured a box of 

 apples. Arrangements were made with 

 retail dealers, where one of their cus- 

 tomers or anybody living in their dis- 

 trict was not able to purchase a box, 

 to have a box sent to them, to be paid 

 for by funds raised by the connniltee. 

 Some 1500 boxes were given away in 

 this manner. During one week, Mr. 

 Ryan stated, that 60,000 boxes were 

 sold in the City of Seattle. The popu- 

 lation being 3f)0,0(IO, this would mean 

 one box to every five people, or practi- 

 cally one box to every family in the 

 City of Seattle. The population of 

 Seattle is approximately 300,000; the 

 population of the United States is ap- 

 proximately 90,000,000, or 300 times 

 greater than that of Seattle. Therefore, 

 if Seattle purchased 00,000 boxes, the 

 United States, if apples were properly 

 distributed so that every section could 



Correspondence Invited 



By thoroughly competent horticulturist 

 and general farmer. College training. Prac- 

 tical experience in planting, care, pests, 

 spraj'ing and harvesting. Thoroughly famil- 

 iar with dry farming and irrigation. Fitted 

 by experience and training to take charge 

 of large orchard or farm. References. Ad- 

 dress ",T."" care "Better Fruit." 



FOR SALE 



One of the large sprayer companies who 

 have a large established business are discon- 

 tinuing the sprayer end of their business 

 and will sell all patterns, drawings and good 

 will at an extremely low price. This is a 

 bargain. Investigate at once. Address Box 

 "A," care "Better Fruit." Hood River. C>re. 



COLORADO GROWERS ':^l:T.lr!^T:z 

 TAKANAP SOFT NAPHTHA SOAP 



ml.xint: with Arsenate of Ijeail to make e^en 

 spread: posltivel.v won't damage; kills green 

 and wooll.v aphis; prevents blotches and stung 

 fruit. Makes kerosene emulsion inColdWater. 



TAKANAP CO., Germantown, Pa. 



