IQI4 



BETTER FRUIT 



Page 19 



bo supplied jiikI sold at reiisonablc 

 prices like they were in Seattle at re- 

 tail, with the ijroper amount ol' pub- 

 licity and the proper arrangements lor 

 delivery, would liave jnirchased 18,- 

 OOO.OOO boxes, or bushels, in one week. 

 Ten weeks would mean 18(1,(10(1,11(10 

 bushels at the same rate. The govern- 

 ment estimate, which is generally con- 

 ceded by fruitgrowers to be far greater 

 than the actual \ ield, is given as lilO,- 

 000,000 bushels. In other words, the 

 whole apple ci'op of the United States 

 could be consumed in ten weeks, 

 whereas the period of sale and con- 

 sumption begins in September and lasts 

 until about the first of May, covering 

 a period of about eight months. Ap- 

 parently it would seem fair to conclude 

 that only about one-third of the con- 

 ■suniing public are being properly sup- 

 plied with apples at all times at reason- 

 able retail prices. Take Oregon for 

 another illustration. The crop of apples 

 in the State of Oregon will not exceed 

 2,000 carloads, or about 1,200,000 boxes. 

 If Portland consumed 80,000 boxes of 

 apples in two weeks, then the City of 

 Portland alone could consume the 

 whole apple crop of the State of Ore- 

 gon in less than eight months, the usual 

 apple season. Or the State of Oregon, 

 which has a population of about three- 

 (luarters of a million, could consume 

 its whole apple crop in about two and 

 one-half months if people would con- 

 sume apples like they did in Portland 

 during the campaign. Such illustra- 

 tions as these are about as strong evi- 

 dence as can be furnished indicating 

 the possibility of creating a greater 

 consumption of apples. 



Advertising the Apple. — -The North- 

 west Fruit Exchange began putting up 

 a brand of apples known as the Inter- 

 community Brand called "Skookuni," 

 which in the Indian language of the 

 Northwest means "the superlative de- 

 gree," or the best in every i-espect. 

 This brand is high class and is con- 

 lined to apples of superior eating qual- 

 ity. As I remember the varieties, they 

 are .Jonathan, Grimes Golden, Spitzen- 

 berg, Delicious, Ortley, Winter Banana, 

 Winesap, Stayman Winesap, Newtown 



Arsenate 

 of Lead 



We want distributors and agents in 

 the Northwest. We are headquarters 

 for the highest quality of 



Arsenate of 

 Lead 



being one of the largest manufacturers. 

 Our material has been used for six years 

 successfully throughout the United 

 States. Write us for agent's prices, 

 terms and samples. 



The Dow Chemical Compan.v 



Midland, Michigan 



Greater growth from ttie ground 



Scientitic soil cultivation gives bigger results, and you save time 

 and lighten labor if your iinplements are 



Planet Jr 



Light, strong, lasting, and fully guaranteed. 



ws all r:irden seeds 



king wheel boe cultivation 



1 Planet Jr Hill and Drill Seeder 



in hiil or drills. Sows in a narrow line i 

 rk and easy. 

 Planet Jr Twelve-looth Harrow, Cultivator, and Pulverizer is 



in strawberry and truck patches and the market ^'ardi;n. Has 12 chise 

 teetb and pulverizer. Alsu buliJ siccl wheel, which prevents cloEgine. 

 iri>1?1? An instructive 72-pa(;e illustrated 

 **"■-'■-' catalogue! Send postal for it today 



L ALLEN & CO 



Box 1106U 



Pbiladelpbla 



"We carry stock in San Francisco and Los Angeles Agencies in leading Pacific Coast cities 



Corn Clab boys r&ise 100 bushels and np peractein Virginia and North Caiolioa, brines' 



here 20 '/o more than in West. Milk here wholesales 2 5c, Cr,.jm 7 5c £»'• Va. export cattle 



bring highest prices London Markets. Va. tpplessel I heie at $2.00 box. Ideal 



H«.e Country— Va. Cured Hams wholesale at 2 5c lb. Good 



«i^^*il''%-|r'ir'l^i^*%^£V^'Vv climate. Farms $i 5 00 per acre and oponN.&W.Ry. 



""■^^o^^^hf^i^ ;^_^ Write forlisis and information now. 



'n,;»» ^.^il' Ti' -\ 'X^m!^' F. H. La B AUME. Agrl. Agt. 



Norfolk & Western Ry. Room 2'2H 

 N. & W. Bide.. Romoke, Va. 



^/l^E^?^' 



and Home Beauty. Very attractive ad- 

 vertising cards in colors are placed in 

 each box. The Northwest Fruit Ex- 

 change has carried on a large publicity 

 campaign in the City of New York ad- 

 vertising the "Skookum" brand in 

 these ten varieties, consisting of news- 

 paper advertising, street-car adver- 

 tising, etc. A beautiful card about two 

 feet long and ten feet wide has been 

 printed in colors showing each vari- 

 ety, with the name of the ap])le under- 

 neath; also underneath each variety 

 the time at which it is best for con- 

 sumption. The Northwest Fruil Ex- 

 change made a very attractive exhibit 

 of "Skookum" brand apples at the 

 Manufacturers' and Land Products 

 Show at Portland and another display 

 at the National Apple Sliow in Spo- 

 kane. On one of the i)lacards in the 

 booth it was stated .^lO.noO was being 

 spent in the advertising campaign, — 

 another evidence of the value of adver- 

 tising and publicity in creating a 

 greater consumption of apples. 



mains to be seen. However, such cir- 

 cumstances illustrate the fact that un- 

 necessary self-competition is a big 

 factor in establishing the selling price 

 of apples below the actual marketing 

 value. 



The North Pacific Fruit Distributors 



made a very attractive and original dis- 

 play at the Manufacturers' and Land 

 Products Show at Portland, consisting 

 of a very handsome display of boxed 

 apples and a light house, all made of 

 apples, about twenty feet in height. At 

 the National Apple Show at Spokane a 

 solid bridge about thirty feet long and 

 ten feet wide was built from apples, 

 being fashioned after the stone-arch 

 bridge, with a very attractive sign sig- 

 nifying that the Distributors were the 

 bridge between the fruitgrowers and 

 consumers. 



Self-Competition. — With a large num- 

 ber of marketing concerns in exist- 

 ence, much coiiijilaint seems to exist, 

 which is <|uite universal, that self-com- 

 petition has unnecessarily cut i)rices 

 Ihis year, l-'ault finding has been more 

 or less general and therefore cannot 

 be well laid to any one inslilution in 

 particular. Some experiences has al- 

 ready been cited where sales have been 

 actually made at a satisfactory price to 

 the purchaser and lower prices quoted 

 by some competing concern, varying 

 from ten to twenty cents i)er box, 

 whicli, as can be readily understood, 

 caused trouble between the seller and 

 Ihe bu,\ er. .lusl how such dilferences 

 of opinion can be eventually scllled re- 



Plant Pathologists to Meet 



A meeling of the Western American 

 Ph\lopalh()Ioaical Societv is to be held 

 at Corvallis, Oregon, December 28. 29 

 and 3(1. This meeting is planned pri- 

 marily for the benefd of technical plant 

 liahtologisis, so that they may get to- 

 gether lo discuss problems of jiarticu- 

 lar interest in the western area of the 

 L'niled Stales and Canada. The prac- 

 tical problems connected with control 

 of plant diseases, however, will also be 

 considered by the meeting, so that it 

 should be of interest not only lo tech- 

 nical men hut also to practical growers 

 who are interested in making a care- 

 ful study of iiroblems which they have. 

 Plant pathologists and jjersons who are 

 interested are cordially invited to at- 

 tend this meeting. — Win. T. Home, Sec- 

 retarx -'I'reasurer, I'liiversity of Cali- 

 fornia. Berkeley, California. 



