Effective February 1 



Reduction No. 3 



On Goodyear Tires 



Making Total Reductions 45 Per Cent in Two Years 

 To Give Always the Most for the Money 



We are glad again — for the thiixl time in 

 two years — to aunouuce a big reduction ou 

 Goodyear tires, effective February 1st. 



Goodyear policy on price is to give the 

 utmost in a tire at the lowest possible profit. 

 Oiu- reductions are made to that end, with- 

 out ever reducing the quality. 



That always means, with our matchless 

 output, more for the money thau any other 

 maker can give. 



As rubber came down our prices came 

 down. As our output multiplied, reducing 

 factory cost, our prices came down with it. 

 In two years our reductions — including the 

 present — have totaled -15 per cent. 



Last year we increased our output '_'(>.<> 

 per cent. A few days ago the embargo on 

 rubber was modified so that supplies seem 

 assured. The market price for rubber seems 

 for a time established. Fabric costs less than 

 last year. So, under our minimum profit 

 policy, we announce this new reduction. 



Only Fair Basis 



We consider profit margin on a tire the 

 only fair price basis. We keep that margin 

 just as low as our line allows. 



While we do that, Goodyear tires will 

 always undersell any tires that compare 

 with them. That is because we have the 

 largest output. We have a new factory, 

 modernly equipi>ed. And we have world- 

 wide facilities for buying rubber, of our 

 extra grade, at the lowest market price. 



For a long, long time most tires have sold 

 nuich above Goodyear prices. 8onie have 

 sold one-third higher. A few have sold 

 lower, as some always will, because of less 

 rubber, less quality. But we can and do, 

 under all conditions, give more for the 

 money than any ri\al tire can otter. 



The Best We Know 



Goodyear Fortified Tires offer the best we 

 know. They are built to give you the lowest 

 cost per mile. Tbey nnnimize tire trouble 

 in five costly ways employed by no other 

 maker. And they are always the same, 

 regardless of price reductions. 



]Most tires will always sell higher, because 

 of smaller output. Some tires will always 

 sell lower because of lower standards. But 

 we promise you that none will ever give 

 better than Goodyear value. 



This policy has made Goodyears the larg- 

 est-selling tires in the world. It will make 

 them more so as more men find them out. 



Ask your Gooflyear dealer for our new 

 price on the size you buy. 



THE GOODYEAR TIRE & RUBBER CO. 

 AKRON, OHIO 



Makers of Goodyear Tire Saver Accessories and Goodyear 

 WiDS Carriage Tires and Otiier Types. 



GOOO^TEAR 

 e4i^ AKRON. OHiO 



AKRON.OHIO 



Fortified Tires 



Fortified 

 Aarainst 



lEini Cuts — by our Xo-Kiiii-Cut fuatiu'e. 

 BlowoiUs— liy our "On Air" cure. 

 liOose Treads— by nian.v rubber rivets. 

 Insecurity— b.v r.^ti braided piano wires. 

 Punctures and Sliiddins- by our double- 

 tliiik .Ml-Weather tread. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



