Pape 20 



BETTER FRUIT 



HOOD RIVER, OREGON 



Official Organ of The Northwest Fruit Growers' Association 

 A Monthly Illustrated Magazine Published in the 

 Intereat of Modern Fruit Growing and Marketing 



All Communications Should Be Addressed and Remittances 

 Made Payable to 



Better Fruit Publishing Company 



E. H. SHKPARD. Editor and Publisher 

 H. E. VAN DEMAN, Contributing Editor 



STATE ASSOCIATE EDITORS 

 OREGON 



C. I. Lowta, Hortlculturtat Corvallls 



H. S. Jackion, PathologlBt Corvallls 



H. P. Wilson. Entomologist Corvallls 



WASHINGTON 



Dr. A. L. Melander. Entomologist Pullman 



O. M. Morris, Horticulturist Pullman 



COLORADO 



C. P. Gillette, Director and Entomologist Fort Collins 



E. B. Htuse. Chief of Department of Civil and Irrigation 



Engineering, State Agricultural College Fort Collins 



E. P. Taylor, Horticulturist Grand Junction 



IDAHO 



W. H. Wlcki, Horticulturist Moscow 



W. S. Thomber, Horticulturist Lewiston 



UTAH 



Dr. E. D. Ball, Director and Entomologist Logan 



MONTANA 



O. B. Whipple. Horticulturist Bozeman 



CALIFORNIA 



C. W. Woodworth. Entomologist Berkeley 



W. H. Volck, Entomologist Watsonville 



Leon D. Batchelor, Horticulturist Riverside 



BRITISH COLUMBIA 

 R. M. Winslow. Provincial Horticulturist Victoria 



SUBSCRIPTION PRICE: 



In the United States, $1.00 per year In advance 



Canada and foreign, including postage, $1.50 



ADVERTISING RATES ON APPLICATION 



Entered as second-class matter December 27, 1906, at the 



Postofflce at Hood River, Oregon, under Act 



of Congress of March 3, 1879. 



The Growers' Council, the Board of 



Control and the Executive Committee. 

 — The proceedings of the Seattle Con- 

 vention and the Growers' Council at 

 Tacoma, with the plans and general 

 information pertaining to their action, 

 is so extensive that one edition of 

 "Better Fruit" does not contain sufTi- 

 cient space to cover the field and 

 plan of future operations completely. 

 The Growers' Council was held so late 

 in the month that it was impossible to 

 prepare all of the information "Better 

 Fruit" desires to give its readers about 

 the Growers' Council in time for the 

 March edition. Therefore "Better Fruit" 

 desires to announce that the April edi- 

 tion will endeavor to complete the plan 

 of giving the fruit growers of the 

 Northwest a full and comprehensive 



SEE,DS 



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Inc.. 



DEAN D. BALLARD, MGR. 



3000 ARCADE BLOG. 

 SEATTLE 



SEEDS 



BETTER FRUIT 



idea of the present movement on the 

 part of the fruit growers for regulating 

 and controlling a marketing agency 

 with a view to securing better prices 

 and wider distribution. In addition to 

 this the April edition will contain per- 

 sonal opinions and many news items in 

 reference to this action that will be 

 very interesting and valuable to every 

 fruit grower in the Northwest. 



March 



The Fruit Growers' Council and Mar- 

 keting Control. — The apple industry of 

 the Northwest began to assume com- 

 mercial proportions in a very small 

 way about the year 1900. It progressed 

 comfortably and satisfactory prices 

 were realized until the year 1912. A 

 number of marketing organizations had 

 sprung up, which apparently were get- 

 ting along in a comfortable way with- 

 out self-competition, consequently sat- 

 isfactory prices were being realized. 

 In the year 1912 there was a large crop 

 in the United Stales, with a heavy crop 

 in the Northwest. The returns were 

 low and apple growers for the first 

 time realized that they had an immense 

 output without proper arrangements for 

 marketing. 



The following firms were operating 

 more or less locally in the different dis- 

 tricts: In the Wenatchee Valley, The 

 Wenatchee Produce Association, the 

 Wenatchee Fruit Grower.s' Association. 

 In the Yakima Valley, Richey & Gilbert, 

 Yakima County Horticultural Union, 

 Perry & Thompson. In Southern Idaho, 

 the Pioneer Fruit Company and a num- 

 ber of shipping concerns doing a small 

 business. In addition there were many 

 commission men and fruit dealers oper- 

 ating in the various districts, either 

 doing business on the f.o.b. basis, ad- 

 vances, or on consignment. In addition 

 there were hundreds of independent 

 shippers doing business, either on f.o.b. 

 basis, advances, or consignment. Com- 

 petition was keen. There was no co- 

 operation among any of the marketing 

 concerns, each and every one acting for 

 himself. 



We all remember the prices of 1912. 



In the year 1913 an effort was made 

 to improve the condition. The North 

 Pacific Fruit Distributors was created, 

 which handled somewhere in the neigh- 

 borhood of .50 per cent of the crop, 

 however lacking control. All of the 

 existing marketing agencies continued 

 in the business. The crop of apples 

 being much lighter, better prices were 

 realized, and many thought the market- 

 ing problem had been solved by the 

 creation of the North Pacific Fruit Dis- 

 tributors. The fact of the matter is that 

 while due credit is due them for the 

 good work they did in 191,S, competition 

 still remained among the different mar- 

 keting agencies without co-operation, 

 consequently when 1914 came along 

 with another good sized crop, apple 

 prices went to the level of 1912. The 

 apple growers had had a second lesson. 

 They had given all of their time to 

 production and quality of fruit and had 

 been successful. They had trusted to 

 tlie marketing concerns to get prices 

 and had been unsuccessful. There was 



THE joy of having 

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 multiply is largely a mat- 

 ter of soil culture and 

 good seed. 



are good seeds always. 

 We make them so by our 

 elaborate methods of seed 

 testing, by our strict field 

 supervision and by our 

 careful selection of strain. 

 Surely such efforts on 

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 seeds is your best guar- 

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The Chas. H. Lilly Co. 



Seattle and Portland 



"WE STARTED RIGHT 

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6458 Acres 



IN OUR ENTERPRISE 



4178 Acres 



ALL IN APPLES 



Nine miles continuous rows of trees, 

 the largest apple orchard ever planted. 



All are one, two and three years 

 old; the two and three year old all 

 sold, amounting to over 3,000 acres. 



We are now offering our one year 

 at terms to suit you. 



We give five years', from date of 

 planting, free care. Our company is 

 unlike others in the feature of stay- 

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 care period. Our plans make our in- 

 terests mutual; we all work together 

 for the interest of all. 



Our Booklet will give you a simple 

 statement of our dealings and meth- 

 ods. Write U.S for information. 



DUFUR ORCHARD COMPANV 



Northwestern Bank Building 

 Portland, Oregon 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



