Page 38 



BETTER FRUIT 



Western Electric 



Rural Telephone 



'OU cannot afford 

 to have anything 

 but the best in tele- 

 phone equipment. 

 The kind of instru- 

 ment you use in your 

 home has everything 

 to do with the kind 

 of service and results that 

 you get. Your experience 

 has demonstrated the impor- 

 tance of the telephone. You 

 have come to rely upon it in 

 the most important phases of 

 life; therefore, the necessity of having the 

 right kind of an instrument. 



The Western Electric Rural Telephone is guar- 

 anteed to give satisfactory service. This guarantee 

 carries full weight, for Western Electric Rural 

 Telephones are made in the same mammoth manu- 

 factory where all "Bell" telephones are built. 

 Every part is strong and well put together. 



Before you buy any new telephone 

 equipment or replace any old, write 

 to our house nearest you, as listed 

 below, for more detailed informa- 

 tion. Ask for book No. 145. 



WESTERN ELECTRIC COMPANY 



San Francisco 

 Seattle 



PACIFIC HOUSES: 

 Oakland 

 Portland 



Los Angeles 

 Salt Lake City 



EQUIPMENT FOR EVERY ELECTRICAL NEED 



Lime - Sulphur Solution 



(INLAND BRAND) 



Oil Spray 



( BETTS) 



THE C. G. BETTS COMPANY 



MANUFACTURERS 



Erie Street and N. P. Tracks, Spokane, Washington 



March 

 Home Use Saves Big Crop 



(New Tork CorreBponrtent of Portland Oregonian) 



THE fact that over twice as many 

 apples were shipped to ttie British 

 Isles during the week preceding Christ- 

 mas, this year, than during the same 

 week in 1913 would indicate that the 

 European war is not the direct cause 

 of the moderate prices at which the 

 North Pacific fruit is selling this win- 

 ter. Counting three boxes to a barrel, 

 59,794 barrels were shipped from 

 North America to England in the week 

 ending December 19, 1914, while only 

 24,674 barrels were sent there in the 

 same week of the preceding year. No 

 apples were sent to Germany during 

 the week preceding Christmas from 

 either Canada or the United States, but 

 only 801 barrels were shipped to Ham- 

 burg, the port of entry to the Kaiser's 

 Empire in the same week of the pre- 

 ceding year; 168,798 barrels were 

 shipped to Germany, according to the 

 custom-house reports, during the eleven 

 months ending in May, 1914. This is 

 less than three times the amount sent 

 to England from North America in 

 the week preceding the holidays just 

 passed. 



The figures do not tell the whole 

 story from the viewpoint of the North- 

 west, however, because most of the 

 fruit sent to the German Empire were 

 boxed apples, while the large ship- 

 ments to England, both this year and 

 last, consisted of the barreled product. 

 Undoubtedly the war has had a "psy- 

 chological" effect upon the markets 

 and has made the consumers less able 

 and too conservative to pay good prices 

 for apples. The tremendous crop, how- 

 ever, that was produced in the United 

 States and Canada made it necessary 

 at the outset, counting the war out of 

 the consideration, greatly to increase 

 the consumption of apples. H. F. 

 Davidson, of the North Pacific Fruit 

 Distributors, estimates that 50,(100,000 

 barrels of apples were grown in the 

 country in 1914 as compared to ,30,000,- 

 000 barrels in 1913, and that 13,000 cars 

 were sent from the Northwest this 

 year as compared to 8,000 cars sent 

 during last season. This is an increase 

 of 50 per cent. Lower prices and ad- 

 vertising are making the consumption 

 of this enormous crop possible. "The 

 movement is heavy," says Arthur Rule, 

 manager of the North American Fruit 

 Exchange, "and the consumption of 

 aijples is unparalleled." 



EIEN WRITING ADVERTISERS MENTION BETTER FRUIT 



