19^5 



BETTER FRUIT 



Page 39 



The effect of systematic advertising 

 of a brand of apples lias been shown 

 by Guy Carolin, of the North Ameri- 

 can Fruit Exchange. During the last 

 two years he has plastered New York 

 with brightly-colored cards heralding 

 the virtues of the "Skookum" brand of 

 apples, until every school child and 

 every parent think they know what a 

 "Skookum" is. In the subway you read 

 "An apple a day keeps the doctor 

 away"; on the signboards you see "Eat 

 the right apple at the right time," and 

 elsewhere, "Say Skookum to your gro- 

 cer." The result has been not only 

 that the general demand for apples has 

 been increased, but that the "Skoo- 

 kums" sell for from 15 to 25 cents a 

 box more than the others of equal 

 grade. The Childs and Thompson, as 

 well as the independent restaurants, 

 are featuring the baked apple. Their 

 cooks have learned how to bake apples. 

 The dish that they prepare bears but a 

 small resemblance to the half-cooked, 

 half-burnt apples that are still to be 

 endured in the private boarding houses. 

 The gas range, which cooks from all 

 sides, it seems, has its share in this 

 process that prepares a dish fit for the 

 gods. Then, too, with apples to be 

 procured more cheaply than formerly, 

 the New York restaurateurs are serv- 

 ing a little of the scum with the milk. 

 The result is that baked apples have 

 become the most popular dish in town. 

 The writer learned from inquiry at a 

 little cafeteria on Amsterdam where 

 they kept a pan of tempting baked 

 apples in the window that they sold 

 five pans of 18 apples each every day. 

 They served meals to 400 people daily. 

 A little figuring shows that nearly one 

 out of every four customers buys a 

 baked apple, and that three out of four 

 probably have one for breakfast. 



At tiie Columbia Restaurant on 

 Broadway, where no baked apples 

 were on display, the proprietor said 

 that he was serving eight dozen, or 

 about ion apples, to his 600 or 700 

 patrons each day. Roth Arthur Rule, 

 manager of the North American Fruit 

 Exchange, which represents the North- 

 western Fruit .Association, and H. F. 

 Davidson, president of the North Pa- 

 cific Fruit Distributors, who is in New 

 York supervising the marketing of the 

 apples of his association, are in favor 

 of the suggestion that has been made 

 in the Northwest that the growers dis- 

 card all the smaller independent co- 



LOOK! MR. FRUITGROWER 



One of your choice treus is [>viii;;: Why? GupluTHf 

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W. C. EMMERSON & CO. 



Forest grove. Oregon 



FORKNER foT^ILLERS 



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HARROW CO. 



601 Nevada St. 



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WE MAKE A SPECIALTY OF 



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F. W. Baltes and Company 



Fine Printing 



Portland, Oregon 



HOOD RIVER VALLEY NURSERY COMPANY 



Phone 5634 



Route No. 3, Box 227 HOOD RIVER, OREGON 



Plantation tour miles southwest of station, Belmont Itoad 

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H. S. BUTTERFIELD, President W. J. ENSCHEDE, Manager 



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SEEDS 



WHEN WRITING ADVERTISERS MENTION BLITER FRUIT 



