Page 40 



BETTER FRUIT 



March 



A Dreadnaught in Sprayers 



— such i3 our "Dreadnaught" Duplex Power Sprayer. It 

 delivers a hurricane of death to orchard pests of all kinds 

 for years and years, without a hitch. In a recent test a 

 "Dreadnaught"— made just as we'd sell it to you — worked against 

 225 lbs. pressure for ?00 hours, pumping a quarter of a million gal- 

 lons, with no care except for lubrication and repacking. If wear 

 had been taken up, the pump would undoubtedly have operated 

 2.000 to 3.000 hours. This test proves that with ordinary care 

 the "Dreadnaught" should last ten seasons or more. Requires 

 less than 1^2 H. P. to deliver rated capacity — 5.3 gal. per 

 minute. Has heavy brass plungers, outside packed; non- 

 corroding; uses either rotary or reciprocating agitator; 

 all parts accessible; width 18H in., length 22 in., height 

 18 in.— powerful, compact, durable. Ask your dealer 

 to show you 



#A^^i 



C»OXT3:.X3Ei 



RELIABLE 



&l 



^ 



A, 



— 50 kinds — liaml. barrt.!. knapsack, pow- 

 er— one for every purpose. All severely 

 tested and fully guaranteed. Backed 

 by 65 years' pump-making experience. 

 Consultation on your requirements, 

 free. Every machine fully describ- 

 ed in our valuable free book, 

 "HowTo Spray "—which covers 

 the subject thoroughly. Your 

 copy awaits you. Plan for 

 a clean, healthy, profitable 

 orchard now. Write us. 



THE GOULDS 

 MFG. CO. 



Largest Mfrs. of pumps 



for all purposes. 



Main Office An.i Works: 



Seneca Falls, N.Y. 



Branch Houses: 



Boston New York 



Chicago Atlanta 



Houston 



'^M 





Urn 



K\ 



D. Crossley & Sons 



ESTABLISHED 1878 



Apples for New York and Export 



CALIFORNIA, OREGON, WASHINGTON, IDAHO AND 

 FLORIDA FRUITS 



Apples handled in all European markets at private sale. Checks 

 mailed from our New York office same day apples are sold on the 

 other side. We are not agents; WE ARE SELLERS. We make a 

 specialty of handling APPLES, PEARS AND PRUNES on the New 

 York and foreign markets. Correspondence solicited. 



200 to 204 Franklin Street, New York 



NEW YORK 



LIVERPOOL 



LONDON 



GLASGOW 



operative association.s and center their 

 efforts upon the two larger organiza- 

 tions. "The fewer men that are han- 

 dling the sales the better for the 

 grower," says Mr. Rule. "The shipper 

 who sends his fruit through an orzani- 

 zation that has no representative at the 

 point of marketing is apt to be the 

 loser," stales Mr. Davidson. "It is not 

 always inadvisable to sell through a 

 private company, but control of such 

 sales should remain in the hands of the 

 representative of the grower who is 

 on the ground and not 3,000 miles 

 awav." 



Why Not Advertise Apples? 



One of the golden opportunities that 

 come to those who preach the gospel 

 of advertising appears now with re- 

 spect to the ap])le-growing industry in 

 the United States. The country has 

 heard much about the business blight 

 which threatened to descend upon the 

 South as a result of the cotton slump, 

 but a very large share of the reading 

 public does not realize that the Euro- 

 pean war placed upon the apple in- 

 dustry of this country a handicap 

 almost as heavy, proportionately, as 

 that which was imposed upon the cot- 

 ton industry. 



Gradually, year by year, our foreign 

 apple trade has grown until now the 

 foreign market, notably Great Britain, 

 consumes a very large share of our 

 annual output of fancy apples. The 

 war put a "crimp" in this trade and 

 there are sections — for instance the 

 Piedmont district of Virginia and the 

 apple-growing districts of Oregon and 

 Washington — where the loss has been 

 felt keenly. The moral of this is that 

 the apple growers ought to undertake 

 co-operative advertising campaigns that 

 would create a greater market here at 

 home. The hcalthfulness of the apple 

 and apple products as items of diet has 

 never been "played up" half so strongly 

 as the subject deserves, and if apple 

 grower.s — perhaps following the ex- 

 ample of prune and raisin producers 

 and the citrus fruitgrowers — would en- 

 gage in systematic advertising cam- 

 paigns designed to enlighten house- 

 wives as to new and varied ways of 

 presenting apples in appetizing form, 

 the propaganda would be almost cer- 

 tain to yield an increase of consump- 

 tion that would well repay the effort 

 and expenditure. 



W. van Diem 



Lange Franken Straat 45, 47. 49. 51. 61 



ROTTERDAM, HOLLAND 



European Receivers of American Fruits 



Eldest and First-CIass 

 House in this Branch 



Cable Address: W. Vandiem 

 ABC Code used; 5th Edition 



Our Specialties are 



Apples, Pears, Navel Oranges 



WHEN WRITING ADVERTISERS MENTION BKTTER FRUIT 



