The Road to Tire Content 



Join the 400,000 Who Take It 



This, spring we urge you, for your own 

 sake, to flud out the advantage of Good- 

 year Fortified Tires. 



You know they must liave an advantage. 

 They have long outsold any other tire. Last 

 year about one-fourth of all tires sold for 

 pleasure cars were Goodyears. Yet we have 

 a hundred rivals. 



You know that a tire which dominates 

 like that must be a super-tire. 



In five ways Goodyear Fortified Tires 

 conspicuously excel. On these five feat- 

 ures — each exclusive to Goodyear — we 

 spend millions of dollars. And we do it 

 for your protection. 



One way combats rim-cutting. It has 

 probably saved the ruin of a million tires. 



One saves needless blowouts. That one 

 feature — our "On -Air" cure — costs us 

 •1450,000 yearly. 



One,by a patent meth- 

 od, combats loose treads. 

 One makes the tire se- 

 cure. And one is our All- 

 Weather tread. That is 

 tough and double-thick, 

 to resist both wear and 

 puncture. And the sharj)- 

 edged grips give the 

 utmost in anti-skids. 



All these trouble-saving features belong 

 to Goodyear tires alone. 



Big Price Reductions 



On February 1st we reduced our prices 

 for the third time in two years. The three 

 reductions total 45 per cent. Now our mam- 

 moth output enables us to give you the 

 greatest value ever knoAvn in tires. 



Goodyears are handy to you. We have 

 stocks everywhere. And any dealer who 

 hasn't stock can get them for you (juickly. 



This season get their protection. Get 

 their savings in trouble and upkeep. Know 

 what tire contentment is. 



They can't avoid all mishaps, but they 



will save you many a trouble, many a 



dollar. Thev are doing that now for some 



40(),0()(t motorists. Let 



them do it for you. 



;^i?^=" 



(JoodByear 



AKRON. OHIO 



Fortified Tires 



Fortified 

 Against 



Kim-Cuts by our Xo-IIint-rut feature. 

 Blowouts— l>y onr ■'On-Air" cure. 

 Loose Treads-by many rubber rivets. 

 Insecurity— i».V I'-t^ liraitled piano wires. 

 Punctures and SkiddinR-by our double- 

 thick .\ll-\Vi-i>ther tread. 



After one season with 

 Goodyears, you will 

 never go back to a 

 skimped tire. And nev- 

 er to a tire that lacks 

 Goodyear protections. 

 Be fair to yourself and 

 prove that. 



THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO 



Makers of Goodyear **Tire Saver" Accessories; also Goodyear "Wing'* Carriage Tires and Other Types 



WHEN WRITTNG An\ ICRTISKRS MiNll 



KTTER FRUTT 



