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BETTER FRUIT 



April 



Northwest By-Products Board 



The fresh fruit situation makes it 

 inevitable that a very great number of 

 canneries, evaporators and other kinds 

 of fruit products plants will be estab- 

 lished in the Northwest during the next 

 two years. There is a real need for 

 many of these if the districts east of 

 the mountains are to maintain their 

 fruit business upon a sound basis. Un- 

 less controlled, most of these plants 

 will be started wrong. Many will be 

 badly managed and many will be 

 organized where there is no need for 

 them. The result will be failures and 

 much needless loss of money. While 

 this is going on the market will be de- 

 moralized because the badly managed 

 plant is usually just as badly off in 

 its selling. The result will be serious 

 injury to the business of the existing 

 plants. All this will take place unless 

 the situation is controlled. 



The Northwest By-Products Board 

 believes that its function is just as 

 much to help control the general situa- 

 tion as it is to help communities start 

 plants that will take care of their sur- 

 plus fruit. In that work we need the 

 help and co-operation of every existing 

 cannery, evaporator, dried fruit packer 

 or other form of plant. The present 

 industry should be as closely tied to- 

 gether as possible, so as to establish 

 standards of pack, a reasonably uni- 

 form price and a co-operative reaching 

 out for new markets. Once that is done 

 the industry will be stabilized and our 

 committee can work with the fruit pro- 

 ducts plants toward helping take care 

 of the surplus fruit in the districts 

 where it is now going to waste. 



Many of these districts are probably 

 not ready for plants. They have not 

 volume enough. With a united strength 

 we can work with the railroads to get 

 a low express rate for berries or freight 

 rate for fruit that will permit the as- 

 sembling of this stuff at existing plants 

 until the district develops an output 

 that justifies a cannery or evaporator. 

 In those districts where there is a 

 manifest need for plants at once, the 

 committee can help promote these in 

 such a way that they will be operated 

 right and their product can be sold 

 side by side with that of the existing 

 plants, and the market will not be 

 demoralized. This will help the new 

 plant and will protect the old ones. 



Perhaps the whole situation cannot 

 be worked out as smmothly as that. A 

 great deal of difficulty will be exper- 

 ienced in getting the existing plants 

 into any kind of an agreement. Also, 

 irresponsible jjromotions will be started 

 that nobody can control. But the com- 

 mittee believes that, with an organiza- 

 tion of all the existing jdanls, it can do 

 a great deal toward controlling the 

 situation. This general problem was 

 discussed at the recent conference in 

 Portland. Other small district meetings 

 are being held. Soon there will be need 

 to hold another general conference. In 

 the meantime we wish to ask you to 

 think over the situation and frankly 

 and fully write us just what you be- 



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