191 5 



BETTER FRUIT 



Page 21 



men of the Pacific Coast, especially in 

 the Northwest, must strenuously resist 

 in the future any effort on the part of 

 the transportation companies to in- 

 crease the minimum to any figure above 

 40,000 pounds. 



The discrimination of transportation 

 companies against dried fruits in the 

 rate charged, as compared with canned 

 salmon and some other Coast products, 

 has already cost them the bulk of this 

 tradic, which is now being forced to 

 find its way east by water. Growers 

 should prepare to make some large 

 general effort to advertise their prod- 

 uct. This was seriously considered in 

 1903 by many of the growers in Ore- 

 gon under the direction of the Wil- 

 lamette Valley Prune Association, but 

 had to be abandoned because at that 

 time it was impossible to secure the 

 necessary funds. You have noticed to- 

 day the national publicity which is 

 being given through the magazines to 

 raisins, oranges, grapefruit, etc. There 

 can be no doubt that national adver- 

 tising where there is national distribu- 

 tion is today being handled in a scien- 

 tific business manner, and that it pays 

 tremendously goes without saying. Can 

 we improve the quality of our product? 

 Most emphatically we can. In fact we 

 must do it, and there are many methods 

 of preparation and packing the fruit 

 for market as yet untried by the Ore- 

 gon packers. 



Great progress has been made, espe- 

 cially in improving packing methods, 

 but I must speak plainly here concern- 

 ing the greatest evil which the industry 

 has to contend against today. It has 

 been with us from the very beginning. 

 In the early period of the industry 

 there may have been some excuse be- 

 cause people did not then know any 

 better. They had to learn how to prop- 

 erly cure their fruit. It must in fair- 

 ness be said that the great majority of 

 the prune growers in the Northwest do 

 today exercise their very best knowl- 

 edge and to place upon the market a 

 well cured, clean, good, wholesome 

 Ijroduct, but there is another class who 

 not only will not learn but evidently 

 do not want to know. In fact they are 

 too dishonest to turn out an honest 

 l)roduct. These men care nothing for 

 the future of the industry or for the 

 troubles of the various men through 

 whose hands their product must pass 

 before it is finally consumed or 

 dumped, mouldy and rotten, into some 

 retail merchant's waste Ijarrel. It 

 afl'ects them not at all to tell them that 

 their fruit will not keep, that it will 

 make enemies forever of perhaps a 

 great many merchants who will inno- 

 cently get hold of this trash, to say 

 notliing of thousands of consumers who 

 will eventuall.\- get tiic half fermenled, 

 musliy stuff upon their lal)les and for- 

 ever swear off from eating Oregon 

 prunes. 



If this condition continues, what 

 avails it to spend money to advertise 

 our product when a certain percentage 

 of the goods go upon the market annu- 

 ally in this siiape? You say, "Don't 

 buy it"; we don't and reliable packers 

 don't, but llicre is in the packing busi- 



Phone 

 for My Home 



iv-^^ \1/ITH a Kellogg Telephone 



* '' yy^ in your'honie, you are ahead of 



tmuble and losses that come when sudden ill 

 , nesses develop or long trips are taken to town 



' only to tind the markets gone to pieces. 



' The man with the good telephone in the 



house is in quick touch with 'he voice of the 

 ., entirewnrld. In a minute he knows the mar- 



1\„^ kets. In case oi tire, tramps or illness, he 



' '■^^ can call the whole community. If he has an 



orchard and the fruit ripens quickly, he can 

 scour the country for help in harvesting. 

 The whole community becomes a living 

 thing to him and that old dread of country 

 life— isolation— is gone forever. 



Kellogg Telephones 



End Telephone Troubles 



They are made in the largest independent tele- 

 phone factory in the world and have to undergo the 

 most rigid inspection for quality ever devised. 37 

 distinct tests given every instrument before it is 

 O. K.'d for shipment. 



\ou may find that Kellogg instruments cost slight- 

 ly more than ordinary ones. But a huge trade has 

 been built on them all over the world because they 

 do away with repair bills and because after years of 

 service the voice is transmitted as clearly and plainly 

 as when they are new. Just the oth..i' day a customer wrote 

 us that he had a Kellogg phoiiL in service fifte.-n years. 



The instrument shown here is Kellogg Favorite, Less wall 

 space, stronger ring, reliable lightning standard, unbuakabl 

 receiver and mouthpiece, secret service push button to ri .--• 

 "Central" without calling rtiglibors. 



Send in your name and address and we will put yotj on onr 

 telephone liulKtin list. Let our e\pert department help you 

 in your t elf phone troubles. Get free the kirdof inlonnation 

 that will saveyuu money. Mriie for Itulletio 21* 



Kellogg Sw^itchboard & Supply Co. 



MibSlon & Third Streets, San Francisco. CaL 



I 



^g^ggggg^gggg^^ggggg^ggl^g^gg^ggS^^ 



i 



I 



I 



BARKER i#ForHoine or Orchard Garden 



WEEDER^MULCHER ,g^ 

 CULTIVATOR 



One man with :i Barker Weeder. Muleher and Cultivator does 

 more and better work than ten men with hoes. Beats any otlier 

 plement made for weeding and cultivating vegetables and similar 

 lants. Fine for strawberry culture, too. 



The Barker kills weeds and makes a perfect soi mulch, in ONE OPER- 

 ATION, bv tlie combined working of its reel knives and stationary blade. 

 Forces'piant growth, insuring size and ciuality. Has SHOVELS FOR 

 DEEPER CULTIVATION— adjustment simple. Runs light. Works right 

 up to the plants without injury. Leaf guards for larger plants. Three sizes. 

 Costs little. Write today lor illustrated folder and 

 Special Factory-to-User offer. 



THE BARKER MFG.CO.,BOX II2,DAVID city.nebraska 



WHEN WRITINO ADVERTISERS MENTION BETTER FRl'IT 



