Page 14 



BETTER FRUIT 



March 



WOOD-LARK" 



TRADE MARK 



QUICK, CERTAIN, 



*i~ deadly: -^ 



Mr. Fruitraiser, Grain- 

 grower, Stockman, not 

 TRAOEMARK thousands but millions 



of dollars are lost every 

 year by the depredations 

 of gophers and squirrels, 

 in the growing grain and 

 corn which they destroy, 

 in the injury to irriga- 

 tion ditches, alfalfa fields and fruit trees. Poisonous 

 vaccines are of little avail. There is just one safe, sure 

 and certain destructive agent, "Wood-Lark" Squirrel 

 & Gopher Poison, a strychnine coated wheat, which we 

 originated 25 years ago and have sold in steadily increas- 

 ing quantities every year. We have hundreds of fine tes- 

 timonials from those who have applied this Poison, attesting its value. 



"Wood-Lark" Poison is coated by a process of our own, contains a uniform 

 and sufficient amount of poisonous alkaloid , Its formula has never been changed 

 nor cheapened with the increased cost of ingredients. Now is the time to apply it. 

 Warm Spring days are here, the pests are awakening from their Winter's sleep 

 and are ravenous for food. A few kernels sprinkled in their burrows will prevent 

 thousands of dollars of loss in your prospective crops, whether grain, alfalfa, 

 fruit or roots. If your local dealer does not carry "Wood-Lark," take no inef- 

 ficient substitute, but write us direct. 



CLARKE, "WOODW^ARD DRUG CO. 



Wood-Lark Building PORTLAND, OREGON Alder at West Park 



Harmony Among Marketing Concerns 



By E. H. Shepard. Editor of "Better Fruit." 



APPLES in th Northwest during 

 the past few years have usually 

 brought good prices and paid a good 

 profit on the investment, consequently 

 the grower has devoted practically all 

 of his time to the growing end of 

 the business without giving tlie mar- 

 keting end very much serious consid- 

 eration. But the unusually low prices 

 this year have set the Northwestern 

 growers thinking and they have given 

 the matter serious consideration and 

 are doing a great deal of investigation 

 work. They realize that something 

 must be done and they believe some- 

 thing can be accomplished. Many 

 salesmen and men connected with 

 marketing organizations state that in 

 their opinion the crop could have 

 been handled this year so it would 

 have realized from 2.5 to ,50 cents more 

 per box. In addition to the general 

 business depression the war and the 

 unusually large crop, which it must be 

 conceded affected prices very mater- 

 ially, it seems to be the consensus of 

 opinion that there was an unnecessary 

 cutting of prices in tlie desire to get 

 business and a lack of proper distri- 



bution. Apple growers of the North- 

 west believe that if unnecessary com- 

 petition can be eliminated and an un- 

 derstanding be affected and an intel- 

 ligent distribution made that they can 

 secure from 25 to 50 cents per box 

 more. The old idea that the law of 

 supply and demand governs prices in 

 a measure is true, but it is not en- 

 tirely true. By that I mean in connec- 

 tion with the apple business. If the 

 crop of apples was sufficient to meet 

 the demand for a six months' period 

 it is very evident that if tlie entire 

 crop were thrown on the market in .30 

 or 60 days low prices would result. 

 And again, although the supply may 

 be equal to the demand for six months, 

 much depends on tlie distribution. To 

 illustrate this in a forceful wav — if 

 the supply of apples was 30,000,000 

 barrels, much lower prices would be 

 obtained if all of the crop was ship- 

 ped to Chicago, New York or Boston, 

 than if the crop was distriinitcd even- 

 ly all over the United States. 



Growers have come to the conclu- 

 sion if a plan can he devised that will 

 be acceijlable to the marketing insti- 



tutions, and they believe it can, that 

 an orderly control of the entire crop 

 of the Northwest can be maintained, 

 an even distribution secured, an un- 

 necessary cutting of prices eliminated 

 and much better prices obtained. 



The By-products Committee realiz- 

 ing that the apple industry depended 

 primarily upon the profit made in 

 fresh fruit decided to call a meeting of 

 the growers and also a meeting of the 

 heads of the different marketing con- 

 cerns with a view of seeing if some 

 plan could be devised that would bet- 

 ter marketing conditions of the North- 

 west. Consequently they notified all 

 of the different districts to send dele- 

 gates of apple growers to meet in 

 Seattle, ,Ianuary 22-2,"?. They also re- 

 quested each of the marketing con- 

 cerns to send representatives to take 

 part in these deliberations. The del- 

 egates were the most serious minded 

 representative body of men connected 

 with the fruit industry that has ever 

 met in the Northwest. Harmony pre- 

 vailed throughout the meeting. At the 

 beginning of the session the cli.iirman 

 ruled no discussion of the past would 

 he tolerated that cast anv reflection 

 on the marketing institutions, saying 

 further that the sole object of the 

 meeting as to devise a plan to better 



