Suppose ^Ve Pared 

 This Tire 



Suppose this All- Weather tread — which is now dou- 

 ble-thick— were pared to the thinness of the usual 

 anti-skid. Do you think that the grips would endure 

 and the tread endure as now? Or would it resist 

 puncture like this matchless tread? 



Suppose we used — as some do — one lessply of fabric. 

 Suppose the whole tire were made lighter. Could the 

 tire stand use or misuse as Goodyear tires do now ? 

 Suppose we omitted our other exclusive features: 

 Our No-Rim-Cut feature — 

 Our "On-Air" cure to save blowouts — 

 Our rubber rivets to combat loose treads — 

 Our 126-piano-'wire base for security. 

 All otliers do omit them. All of them are costly. One 

 of them— our ' ' On-A ir' ' cure — costs us $450,000 yearly. 



But could Goodyear Forti- 

 fied Tires retain top place if 

 we did not give those extras? 



"We're Adding 

 Betterments 



Instead of tliat, we are all 

 the time ad<ling betterments. 

 We spend ou one department 

 .$100,000 yearly to seek out 

 new improvements. 



G 



Fortified Tires 



Fortified 

 Against 



Our All- Weather tread — always double-thick — has 

 been made still thicker on some sizes. 



We have added an average of 14 per cent to the 

 thickness of our Inner Tubes. 



And we are making our own fabric to secure an 

 extra strength. 



Price Reductions 



Yet we have made big price reductions three times 

 ia two years. Our last — on February 1st — brought 

 the total to 45 per cent. That is largely due to multi- 

 plied output. 



Today you are getting in Goodyear Fortified Tires 

 the best value ever known in tire making. 



It is due to yourself that you 

 get these tires. They are sav- 

 ing millions of dollars and mil- 

 lions of troubles to motor car 

 owners each year. And men 

 know this. Last year they 

 bought about one Goodyear 

 tire for every car in use. 



Join these contented tire 

 users. Any dealer will supply 

 vou. 



OOD/C^YEAR 



AKRON.OHIO 



Rim-Cutfl- by our No-Rim-Cnt feature. 

 Blowouts— by our "On-Air" cure. 

 Loose Treads by many rubber rivets. 

 Insecurity—l'y l'-*- braided piano wires. 

 Punctures and Skidding — by our double 

 thick All Weather tread. 



THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO 



Makers of Goodyear "Tire Saver" Accessories; also Goodyear '"Wing" Carriage Tires and other Types 



K: 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



