Page 8 



BETTER FRUIT 



June 



The buildings of the new Produce 

 Terminal will be models of efficiency 

 and sanitation. It is estimated the cost 

 represents $20,000,000. The picture 

 shown here of the new terminal will 

 only convey the correct idea of its im- 

 mensity when you consider that the 

 length from east to west is one solid 

 mile. 



No more will the cabbage from Iowa 

 or the apple from Oregon be subjected 

 to the bumpety-bump joy-ride through 

 Chicago's cobblestone streets in all 

 weathers. The new terminal will have 

 a giant eight-story cold-storage plant, 

 the first two floors of which will be a 

 union freight station. Into this build- 

 ing freight will come under the power 

 of the choo-choo. It will be imme- 

 diately unloaded into storage or onto 

 an electric train that will whisk it into 

 the produce merchant's store without it 

 ever leaving shelter. Carlot shipments 

 will have a sheltered yard accessible to 

 all railroads, where shipments from 

 all points can be promptly inspected, 

 sold and reshipped without deterio- 

 rating delays, weather perils or switch- 

 ing difficulties. There will be a team 

 track with a capacity of 1500 cars for 

 the efficient sale at wholesale, direct 

 from the cars. 



The wagon-shipping station has an 

 area of 39,160 square feet. The Pro- 

 duce Sales and Display Building an 

 area of 240,000 square feet. The Union 

 Auction and Storage Building for 

 Fruits an area of 280,000 square feet, 

 with space inside for 90 cars. 



Dishonest practices, as I referred to 

 at the beginning of this article, will be 



well-nigh impossible in the new ter- 

 minal. A Produce Exchange of re- 

 sponsible commission men will sit in 

 judgment on sharp practices, with the 

 power to impose drastic penalties on 

 the impostors. This guarantee of the 

 square deal will not alone put out of 

 business the few dishonest commission 

 men that still exist, but it will also 

 close the market to the dishonest ship- 

 per. Yes, shippers have been known 

 to be dishonest, too. More than one 

 honest commission man has found a 

 layer of gravel or sand in the middle 

 of a barrel of potatoes. But these in- 

 stances are rare, and I dare say no 

 instances are known where "Growers' 

 Asociations" have not been entirely 

 "on the level." 



Why is the removal of South Water 

 Street to 39th Street so interesting to 

 the grower? Because, fundamentally, 

 this terminal belongs to the grower. 

 The commission man is merely the 

 grower's hired salesman. Growers 

 leave their work half done when they 

 ignore the efficiency of their selling 

 system. Selling the fruits of his toil is 

 as important as growing them. The 

 growers' profits do not depend alone 

 on the garden he waters, with the 

 sweat of his brow; not alone on the 

 back he bends in the heat of the sun. 

 His profits depend very largely on his 

 sales. His sales depend largely on his 

 market, and the quick attention his 

 produce receives when it reaches its 

 destination. The new facilities of the 

 Chicago market will be unprecedented. 

 They will make Chicago your best 

 market. 



Read the Jokes and Forget 1914 Apple Prices 



"A little nonsense now and then. 

 Is relished by the best of men." 



* * 



"She talks like a book." "Yes, the 

 volume of her speech is truly wonder- 

 ful." — Topeka Journal. 



* » 



Little Sister: "A widow? What's a 

 widow?" Big Sister: "A lady what's 

 had a husband and is goin' to have an- 

 other." — Life. 



* * 



Lawyer: "So you want to make a 

 case of it?" Farmer: "Yes, by jing! 

 I offered to settle by fair means, an' he 

 wouldn't. So I decided I'd hire a law- 

 yer an' have him took into court." — 

 Livingston Lance. 



* * 



Mistress: "Bridget, did I see Officer 

 Flynn eating cold chicken in the 

 kitchen last night?" Bridget: "You did, 

 mum! And it's not me will heat up a 

 chicken at half-past tin for anv cop!" 

 —Puck. 



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 SEATTLE 



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Mazie: "Artie, where are we going on 

 our honeymoon?" Artie: "Around the 

 world, darling. They're going to give it 

 in seven reels at the corner picture 

 show." — New York Globe. 



* * 



Burton: "Mean man, isn't he?" Rob- 

 inson: "Mean! He's capable of going 

 into a barber shop for a shave and then 

 getting his hair cut just to keep other 

 people waiting." — Boston Globe. 



* * 



Smith: "Packers say that meat ani- 

 mals can't catch up with the consumer." 

 Jones: "Ever have a bull chase vou?" 

 —New York Sun. 



* * 



Mrs. Homespun: "WTiat'll we contrib- 

 ute to the minister's donation party?" 

 Farmer Homespun: "Wal, I dunno, 

 Hannar! Taters is 'way up, pork is 

 'way up, fowl is 'way up — we'll save 

 money by giving him money." — St. Paul 

 Dispatch. 



* * 



"How's the baby?" asked the neigh- 

 bor of the new father. "Fine," said the 

 proud parent. "Don't you find that a 

 baby brightens up a household wonder- 

 fully?" pursued the friend. "Yes," said 

 the parent, with a sigh; "we have the 

 gas going most of the night now." — New 

 York Globe. 



She: "We women have to stand a 

 lot." He: "Not in the street car if you 

 are pretty." — Boston Transcript. 



* * 



"Pop, where are the man-hunting 

 tribes to be found?" "Principaly in 

 leap year, sonny." — Madison Journal. 



* * 



Timid Youth: "What do I have to pay 

 for a marriage license?" Facetious 

 Clerk: "Well, you get it on the install- 

 ment plan." Timid Youth: "How's that?" 

 Facetious Clerk: "Two dollars down 

 and most of your salary each week for 

 the rest of your life." — Kansas City 

 Star. 



The Question of Overproduction 

 Even in as fine an industry as the 

 orchard industry it is worth while to 

 look ahead occasionally and see where 

 we are going; whether we are coming 

 to a point where there is to be over- 

 production. If there is any danger of 

 coming to that there is certainly noth- 

 ing more vital for us to consider. We 

 have heard, on our side of the line at 

 least, a lot of talk from various men in 

 whose judgment we had every confi- 

 dence, that we were approaching a 

 point where there is bound to be over- 

 production. 



While statistics are dry things, it is 

 worth while to consider a few. The 

 report of the Trade and Commerce De- 

 partment at Ottawa, on the 31st March, 

 1914, shows that the average shipments 

 of apples from Canada to Great Britain 

 and to the United States and other 

 countries, for the ten years from 1893 

 to 1902, were something over 800,000 

 barrels, and the average shipment the 

 next ten years, 1,200,000 barrels; that 

 is, there was a .50 per cent increase in 

 shipments. The last United States cen- 

 sus shows that there were 65,000,000 

 trees in the United States at that time 

 not yet in bearing. These are big fig- 

 ures, and probably we do not take them 

 in, but they present a serious side to the 

 question of overproduction. You will 

 also find present-day plantings are on 

 the average in the hands of much better 

 men than the old plantings were; the 

 work is better handled. 



Let us look now at the other side of 

 the question. We had in the United 

 States 50,000,000 less bearing trees at 

 the last census than we had ten years 

 previous. And by the time the 65,000,- 

 000 apple trees mentioned before come 

 to bearing, we will probably have lost 

 enough more so that we will not be at 

 all ahead of what we were when the 

 census was taken. Add to this that while 

 this change was going on in the yield 

 the population of the Ignited States had 

 increased from 76.000,000 to 92,000,000, 

 an increase of about 21 per cent, and 

 you have a situation that looks a good 

 deal brighter. Besides this, the people 

 are spending more money, spending it 

 more freely than they used to. There 

 is a good deal more increase than 21 

 per cent in their buying power, ^^^1en 

 we narrow it down the situation is not 

 so discouraging. — Professor F. C. Sears, 

 Amherst, Massachusetts. 



