ECONOMICS OF THE FISHERIES 447 



duction.* In edible portions, North Carolina produces about six pounds 

 per year per capita of her own population. 



North Carolina must market, in North Carolina and elsewhere, the 95 

 per cent of her production not shipped to Fulton Market in New York. We 

 know that North Carolina imports substantial quantities of fresh and frozen 

 fish from Gloucester and Boston, Mass., New York, Baltimore, Norfolk, 

 and Florida. Quantitative data of State imports and exports are not avail- 

 able, but observations of menus collected in restaurants and hotel dining 

 rooms at Chapel Hill, Durham, Raleigh, Greensboro, Winston-Salem, Rocky 

 Mount, and even New Bern, Edenton, Morehead City, and Wilmington re- 

 vealed frequent appearances of items not produced in North Carolina — 

 "ocean perch" (redfish from Gloucester, Mass), "scrod" (haddock or cod) 

 fillets from Boston or New York; Chesapeake oysters, Maine lobster. The 

 last was served at Morehead City and redfish ("ocean perch") at Chapel 

 Hill, Edenton, and New Bern. "Quick frozen" shrimp, almost certainly not 

 produced in North Carolina, was served at a popular restaurant in More- 

 head City. It is probable that other species which are produced in North 

 Carolina are also imported, such as Spanish mackerel, red snapper, and mul- 

 let (Florida) and probably croakers and certainly oysters from Chesapeake 

 Bay. 



The invasion of the State by out-of-State production of fresh and frozen 

 fish is apparently favored by (i) the traverse of the State by three main 

 trunkline railways (Southern, Seaboard, and Atlantic Coast Line), con- 

 necting with Florida, Chesapeake Bay, and the New England States, and 

 the Norfolk Southern connecting Norfolk with Raleigh and Charlotte; 

 (2) the availability (especially to chain stores) of standard package from 

 elsewhere and unavailability in North Carolina; (3) the lack of central 

 and dependable sources of all North Carolina products at all times; and 

 (4) general lethargy of the North Carolina fisheries industry. 



The Outlook for the Market in North Carolina and Neighboring States 

 considered in the light of all the pros and cons: North Carolina does not 

 have a large market already developed, nor a spontaneous or easy potential 

 market, but within her own borders she has an accessible population which 

 could consume twice the State's present production. Parts of neighboring 

 States, northern and western South Carolina, northern Georgia and eastern 

 Tennessee, with much smaller or no fishery resources of their own, are another 

 potential and accessible market which could take, without overloading, as 

 much North Carolina seafoods as all of North Carolina now takes, or even 

 more. 



Survey of North Carolina Consumers' Habits and Preferences in the 



4. Allowance must of course be made for an unknown amount of canned seafood products 

 brought into and consumed within the State. 



