u 



The Weekly Florists' Review. 



MAT 31. 19(10. 



A LETTER TO FRITZ. 



Mr. Fritz Blumenschneider. Dear 

 Friend: I have read your complaint 

 about low prices in the Review of 

 May 24, and will say, if you are sell- 

 ing roses and carnations at 15 cents 

 a dozen you are one that ought to be 

 hung. If this hits you in the ''ger- 

 nick," I am sorry. 



If the florists would have a little 

 friendliness and love, one for all and 

 all for one, we would soon have bet- 

 ter prices. We are too jealous of 

 each other, and cutting prices don't 

 do any good to anyone. The depart- 

 ment stores, the grocerymen and the 

 undertakers take the business out of 

 the retailer's hands, and it is not a bit 

 nice of a wholesale grower to charge a 

 brother florist $1.50 per 100 for car- 

 nations and sell equally good flowers 

 to a department store for 50 cents per 

 100. The storeman sells them at cost 

 in order to draw customers to his 

 store, expecting to make a profit on 

 other goods. The undertaker goes to 

 the wholesale man, buys the carna- 

 tions at 50 cents a hundred and makes 

 up funeral work for his customers 

 himself. Every groceryman sells 

 plants at reduced rates. Now, what is 

 there left for the florist? 



You must not blame the who'esale 

 man for selling all his stock, good and 

 bad, if he has a chance, for to sell is 

 business, but let him sell to florists 

 only. Be honest and upright; don't 

 do as some do: stand yourself up be- 

 fore a batch of hybrid perpetuals that 

 belong to a brother florist and out of 

 pure envy tell the public they are tea 

 roses. . Let florists be friends the 

 world over. That is the only way to 

 better our prices and our business. 

 I. 0. S. 



WHAT IS IT WORTH? 



■Would a book containing the re- 

 sults of your life's experience in the 

 trade be worth $5 00 to you? Of course 

 it would, if arranged so you could in- 

 stantly refer to any of your past ex- 

 periences — failures as well as suc- 

 cesses. Would it be worth $5.00 to 

 anyone else in the trade? Certainly it 

 would, for the daily experience of any 

 practical man is extremely valuable 

 to all others. But when it is the life 

 experience of a notably successful and 

 practical m.an, it is doubly valuable. 

 That's what The Florists' Manual, by 

 Wni, Scott, is. Would you like a copy? 

 Send us $5.00; we do the rest. 



" STRAIGHT AND SOBER." 



He was very much intoxicated and 

 had to be helped into the store by 

 the cab driver. He wanted the flor- 

 ist's advice in everything, and after 

 some flowers had been selected he 

 wanted to write a note to go with 

 them. After much effort he produced 

 a scrawl and asked the florist his opin- 

 ion about it. It read. "Dear Clara: I 

 am straight and sober now and want 

 to see you for just a short time before 

 I go away." 



E.H.HUNT 



THE "OLD RELIABLE" FOR 



Wholesale 

 Gut Flowers 



Hunt's Flowers Go Everywhere. 



76 Wabash Ave. CHICAGO. 



Mention The Review when you write. 



Bassett& Washburn 



76 Wabash Ave., CHICAGO, 01. 



Wholesale Growers of />■ IT ri AlVrDC 

 and Dealers in LL I rLUTTLIfO 



Greenhouses at Hinsdale, III. 



Mention The Review when you write. 



A. L mANDALL 



Telephone [I k.^ | wiiolesalB Flofist, 



4 Washing-ton St., ducag-o. 



In our new and enlarged quarters we are bettet 

 prepared than ever to handle your orders. 



Mention The Review when you writ*. 



WHOLESALE DEALER IN 



GROWER OF ROSES. CUT FLOWERS. 



J. A. BUDLONfi, 



37-39 Randolph St., CHICAGO, ILL. 



Mentloa The Review when you write. 



WEILAND AND-RISCM 



WHOLESALE FLORISTS 



Mention The Review when you write. 



Maplewood Cut Flower and 



Plant Co. GEO. M. KaiOGG. Pres. 

 Growers of CUT FLOWERS at Wholesale. 



Regular shipping orders eiven special aitantion. We 

 have the largest plant west of Chicago. 



store: 906 Grand Ave., KANSAS CITY, MO 

 Greenhouses; Pleasant Hill, Mo. 



Mention The Review when you wrlt» 



The Cincinnati 

 Cut Fiower Co., 



mcmSo!' Wholesale Florists. 



Consignments Solicited. 

 Special Attention g:iven to Shipping Orders. 



Mention The Review when you write. 



WIETOR BROS. 



Wholesale 

 Growers of 



Cut Flowers. 



All telegraph and telephone orders 

 given prompt attention. 



5J Wabash Avenue, CHICAGO. 



Mention The Rfvi^w whon *-ni a-^-r. 



BENTHEY & CO. 



F. P. BENTHEY. Mgr. 



WHOLESALE AND 

 COMMISSION 



CoDSJgnments 



Solicited. 



41 Randolph St. CHICAGO. 



Mention The Review when you wrlt» 



C. A. KUEHN Sr 



Cut Flowers and Florists' Supplies. 



Manufacturer of the Patent Wire Clamp Floral 



Designs. A full line of supplies always on 



hand. Write for catalogue and prices. 



1122 PINE STREET. ST. LOUIS, MO. 



Mention The Review when you write. 



": Berning 



WHOLESALI 

 FLORIST, 



J322 Pine Street, 

 ST. LOUIS, MO. 



The Ppvlew when you write. 



ELLiSON & TESSON, 



WHOLESALE SHIPPINQ 



FLORISTS 



3134 Olive Street, ST. LOUIS, MOb 



...Home Grown Stock... 



Mention The Review when ynii writ*^ 



AN INSECT INFESTED FERN. 



She was very angr.v and told the 

 florist he would never get another or- 

 der from her. "That fern you sold nae 

 was infested with insects. The under 

 sides of the leaves were thick with 

 them. I cut the leaves all off to get rid 

 of the insects and now the plant has 

 died." 



"But. madam, those were not in- 

 sects; they were spores, the seed of 

 the fern plant." 



? ! ! ! Exit madam. 



YOUR MEMORY. 



Is your memory perfect? Can you 

 always remember the little changes 

 in practice that you decided last year 

 to make this year? If not, you will 

 find The Florists' Manual, by William 

 Scott, a most useful memory refresh- 

 er. It is a complete reference book 

 for commercial florists and costs |5.00. 

 If your memory is not absolutely per- 

 fect it will save you $5,00 a month by 

 enabling you to correct omissions due 

 to oversight and forgetfulne.?s. 



