30 



The Weekly Florists' Review* 



MAT 31, 190a 



THE FLORISTS' REVIEW 



G. L. GRANT, Editor and Manager. 



PUBLISHED EVBRV THURSDAY BY 



THE FLORISTS' PUBLISHING CO. 



520-535 Cazton Bulldlnc, ChlcaKO. 



334 Dearborn Street. 



Sobscription, $i.oo a year. To Europe, fa.oo. Sut- 

 Bcriptioas accepted from those in the trade only. 



Advertising rates: Per incn, ti.oo; X page, ^ij.so; 

 fnll page, ^7.00. Discounts: 6 times, 5 per cent; 13 

 times, 10 per cent; a6 times. 20 per cent; 52 times, 30 

 per cent Discounts allowed only on consecutive inser- 

 tions. Only strictly trade advertismg accepted. Adver- 

 tisements must reach us by Tuesday to insure insertion 

 in the issue of the following Thursday. 



INDEX TO ADVERTISERS. 



Amling, E. C 12 



Ammann, J. F 15 



Barnard, \V. W. & 



Co 1 



Bas3ett& Washburn. U 



Benthey & Co U 



Berning, H. G U 



Brinkerhoff & Barnett 



Engraving Co 31 



Budlong, I. A U-15 



Burpee, W. Atlee & 



Co. 18 



Chicago Carnaton 



Co. n 



Cincinnati Cut Flow- 

 er Co li 



Classified .^dvs IS 



Cottage Gardens — 17 



Crabb & Hunter 17 



CrowlFernCo 2 



Cunningham Jos. H. 17 



Cut Flower Ex 1:) 



Dietsch, A. &Co.... 30 



Dillon,]. L 2 



Domer, F. & Sons Co. 



17 



Dreer, H. A 31 



Dutton, C.S 17 



Ellison &Tes3on.... 14 

 Esler, John G. Secy . 25 



Ferguson, J. B 13 



Floral E.\change — 1.5 

 Florists' Exchange.. 30 

 Florists' Supply Co. 82 



Foster, L. H 17 



Gibbons, H. W 30 



Giblin&Co 32 



Greene & Underbill.. 16 



Hall.W. E 17 



Hancock, Geo. & Son 17 



Heacock, Jos 2 



Herr, Albert M 17 



Hill.E. G &Co 16 



Hippard Co., E 30 



Hitchings &Co 



'25-30-32 



Hunt.E.H 14 



Iackson, E. B 13 

 ackson, J. E 16 

 ennings Bros 30 

 Lasting, W.F 1 



Kellogg, Geo. M 14 



Kennicott Bros. Co. 15 

 Kroeschell Bros. Co. 32 



Kuehn.C.A 14 



Kuhl, Geo. A 2 



Lager & Hurrell — *2 



Lawritzen, C 16 



LongD. B 13 



Lord & Burnbam 



Co 32 



McFadden.E. C... 15 

 McKellar & Winter- 

 son 1 



Magnuson, M. .\ 13 



Moninger, J. C. Co.. 31 

 Moore, Hentz & Nash 



2 



Morris Floral Co.... 2 



Pennock.S. S 13 



Pittsburg Cut Flower 



Co 13 



Pollworth Co., C. C. 15 

 Quaker City Machine 



Works 32 



Randall, A. L 14 



Reed& Keller 2 



Regan Pt'g House... 30 



Rice, M. &Co 1 



Retzer, W. & Co.... 16 

 Scbmitz, F. W.O.... 17 

 SchwiU, Otto & Co.. 2 

 SkabcuraDipCo.... 31 



Smith, N. &Son 17 



Smith & Smith 13 



Soltau, C. &Co 2 



South Side Floral Co. 



16 



Thorburn. l.M.&Co. 2 

 Tobacco Warehousing 



Co 31 



Vincent, Jr., R. & Son 



13-17 



Weathered's Sons, T. 



W 32 



Weber & Sons 17 



Weiland & Risch... 14 



Wietor Bros 14 



Wilks Mfg. Co 32 



WittboldCo., Geo... 1 

 Young, John Welsh . 2 

 Young, Thos., Jr.... 2 



Greenhouse 

 Material 



Of Clear Louisiana 

 Cypress and 

 California Red Cedar 

 BEST GRADES. PEREECT WORKMANSHIP 



A. DIETSCH & CO., 



61 5 to 621 Sheffield Ave.. CHICAGO. ILL. 



Always Mention the.... 



Florists' Review 



'When Writing Advertisers 



A DIARY. 



Do you keep a diary? Every mau in 

 the business wUl admit th-at he ought 

 to keep one, there are so many little 

 but important things that slip the 

 memory until the time has passed to 

 do them to the best advantage. 



Will the diary of another man — 

 one with a national reputation as a 

 successful grower and an intensely 

 practical man — do as well and save 

 you an enormous amount of writing 

 and Indexing? You can have such a 

 one for $5.00. We call it The Florists' 

 Manual, by Wm. Scott, and it's just 

 what you want. 



COMMENCEMENT DATES. - 



Mr. D. B. Long. Buffalo. N. Y., 

 sends us samples of some new adver- 

 tising pamphlets for retail florists for 

 use during the commencement season. 

 A leading feature of all of them is 

 a list of dates for the commencement 

 exercises of all the principal colleges 

 and universities in the country. A 

 space is left for printing in the dates 

 of the closings of the local schools and 

 the adv. of the florist. As this is 

 something all interested in the schools 

 and colleges will undoubtedly keep 

 for reference, it should prove an ef- 

 fective advertisement. 



Success with House Plants 



BY LIZZIE PAGE HILLHOUSE. 



A complete text-book and guide to the care, cultivation and propagation of all 

 plants in the garden and the home. 



The volume is written by a woman for women, in plain, concise language, easily 

 understood, and the book has the special merit of giving directions which can be 

 readily followed, the methods prescribed being of the simplest, and the material 

 suggested to be used easily within reach of all. 



12mo., 232 pp.; profusely illustrated, with complete and ready reference index 

 to all plants enumerated. Price, Cloth, $1.00; Paper, 50 cents. 



Ta Vai'iiX Ihlnricic The old thought, that it was dangerous for a customer to 

 10 ACldll nUEIMS. know much about the care of plants, has passed away, 

 being superseded by the newer and more intelligent one, viz. : that the more success- 

 ful a customer is -with plants, the greater quantity will he or .she buy. 



We ofier Special Inducements to all who wish to handle this book. It is a good seller. 

 i-nit pAHTiiri.Anfi, .\iH)K|.:ss 



THE FLORISTS' EXCHANGE, 2 to 8 Duane Street, New York. 



Mention The Review when you write. 



IRON BENCH FRAME AND 



GREENHOUSE FITTINGS. 



Improved Cast iron Gutter. 



Send for Catalogue. 



Grecuiiouses erected with our 

 Patent Iron Construction. 



JENNINGS BROS.. Oiney, Philadelphia, 



Mention The Review when you write. 



Pa. 



STEAM AND 

 HOT WATER 



HEATING 



H.W. GIBBONS, 



Perfectly Installed by 



138 llbertj Street, 

 NEW YORK. 



Expert Advice and Plans Furnished. 

 Catalogues 4 Cents. 



THE REGAN 

 ...PRINTING HOISE... 



Catalogues 



87-9i Plymouth Place, Chicago. 



ITarsery 



Seed 



Florists' 



Ventilating 

 Machinery, 



The latest and best. 

 In three varieties. 

 SELF=OILING, Prices for 

 everybody. AM sruaran- 

 teed to be first class. 

 Send for catalogue and prices. 



The E. Hippard Co.. 



YOUNGSTOWN, OHIO. 



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HITCHINGS & CO: 



233 MERCER ST., NEW YORK; 



GREENHOISE BOILERS 



PIPES, FITTINGS AND VENTILATING APPARATUS 

 Send Four Cents (or Catalogue. .,. GREEMIOKSE BUILDING 



Mention The Review when you write. 



