6J2 



The WeeUy Florists' Review. 



OL'TOniOR 



1000. 



to induce his customer to use roses in 

 preference to mums, most often on the 

 argument that such and such is com- 

 mon or not correct. Great errors ar'e 

 often made in this way, and much harm 

 is done to the "Queen of Autumn." 



Displaying Cut Flowers. 



It is not always possible to have ev- 

 erything correct in the store, but it is 

 not seen or known how much harm is 

 done by having your stock of eut 

 flowers displayed at a disadvantage. For 

 the nest few weeks the majority of flor- 

 ists' windows and stores will be piled 

 with chrysanthemums arranged without 

 regard to harmon}' of color — magentas, 

 pinks, crimsons, bronzes, yellows and 

 whites will be packed together, each mak- 

 ing the other hideous and driving away 

 rather than drawing attention. 



Whilst it may be necessary or desir- 

 able for many florists to display their 

 entire stock of flowers, a jumbled, com- 

 pact, indiscriminate arrangement only 

 repels those who love the beautiful. Use 



among greens, making it appear like an 

 artificial bank of impossible flowers. 



It may be advisable to completely cover 

 some forms of canopies with mums, but 

 it is not the best style of art; better to 

 use very large vases on pedestals, or the 

 clu.ster bunch. The "Bell," the "Lovers' 

 Knot," "Horseshoe" or "Wreath" may 

 still be used by advice of the florist or 

 the traditions of the race, but they can- 

 not be compared with the higher art of 

 arrangement. IVERA. 



A FLORAL FESTIVAL. 



Cleveland has recently been celebrat- 

 ing th'e fact that she is now the seventh 

 city in the United States, and the metrop- 

 olis of Ohio, having passed Cincinnati 

 by some 50,000. 



The scope of the celebration was elab- 

 orate, embracing "a home week" of car- 

 nival, electrical displays and illumina- 

 tions and closing with what was call'ed a 

 "Floral Festival and Promenade Con- 

 cert." This was held in the new Rose 

 Building, one of the finest buildings in 



Grape Arbor at the Cleveland Floral Festival. 



the best part of your eye when fixing up 

 your window, and if it be necessary for 

 you to use man.y colors put them where 

 th'ey will not injure each other. One 

 large vase of blooms of one color is al- 

 ways more attractive than a lot of small 

 vases, and this also applies to all dec- 

 oratirt work. 



Decorations. 



In large decorations you destroy effect 

 by scattering your flowers. You can 

 spread out j'our greenery sometimes, but 

 if you cluster your flowers they show 

 off much better. By clusters we don't 

 mean to tie a bunch of flowers by the 

 neck as you would garden truck, but ar- 

 range them in graceful bunches. We 

 have often seen wedding decorations 

 where mums have been stuck singly 



the city, recently erected at the corner 

 of Erie and Prospect streets. The deco- 

 ration of this "floral festival" was in- 

 trusted to Mrs. Ella G. Wilson, who de- 

 signed, planned and executed the con- 

 tract for the work. 



The basis of the design consisted of 

 forty-two arches of twenty-five-foot 

 span. These were covered with laurel 

 entwined and draped with wild smilax. 

 One of the features consisted of an avenue 

 of palms, another of an avenue of laurel, 

 and again the avenue of American Beau- 

 ties was a favorite spot with the ladies — 

 500 American Beauties were used in this 

 feature. The grape arbor was a pretty 

 featui'e, with its hanging grapes, and 

 Matrimonial corner, decorated with mat- 

 rimony vine, was a decided feature. The 

 old-fashioned garden with its old-fash- 



ioned flowers and new-fashioned cannas, 

 was a pleasing departure. Carnation cor- 

 ner was decorated entirely iu carnations 

 and was popular with the men. 



The local press was most complimenta- 

 ry. It was not intended in any sense to 

 be a flower show, only a decorated hall, 

 with floral features. . The material used 

 included 2,200 yards of laurel wreathing, 

 18 cases of southern smilax, asparagus 

 and smilax, some 20 loads of plants, 500 

 Beauties, 5,000 roses. 5,000 carnations, 

 dahlias and garden flowers of all sorts. 

 It was the largest single decoration ever 

 attempted by any florist in the city, and 

 considering the limited time in which it 

 was executed — one week — was most mer- 

 itorious. All of the members of the 

 Business Men's League, under whose 

 auspices th'e floral festival was held, ex- 

 pressed themselves as more than satis- 

 fied. It was liberally advertised and well 

 patronized. W. 



BULB AND PLANT IMPORTS. 



Editor Florists' Review: In your num- 

 ber of October 11 you have an article 

 from your Philadelphia correspondent 

 about delay of bulb imports in which 

 he says: "A great deal of annoyance has 

 been experienced this fall by those local 

 firms whose imports came through the 

 New York custom house. The general 

 appraisers of that city suspect under- 

 valuation and the delays in consequence 

 of their investigations have been serious. 

 It seems that all our importers do not 

 use the Hamburg-American line of steam- 

 ers, sailing between this port and Ham- 

 burg. It is much more satisfactory." 



What does your correspondent mean? 

 Does he really mean to say that the 

 Hamburg-American line has some mys- 

 terious pull with the custom house and 

 that the officials of the Xew York cus- 

 tom house are making trouble for those 

 who do not ship by that particular line? 



I am an importer, and must say in 

 favor of these much-abused officials that 

 while in the beginning I have had my 

 tioubles with the new custom house reg- 

 ulations, as has everybody else, I am al- 

 ways treated with the utmost courtesy 

 and politeness by the officials of the New 

 York custom house, and since we had the 

 meeting called together by ilr. Wake- 

 man the appraiser of the port of New 

 York on January 9, where every one ex- 

 pressed his opinion, I have had no troubl'e 

 at all and have not heard of serious trou- 

 ble from others. From every shipment 

 only one case is sent up to public store 

 for examination, and in a few days re- 

 leased. Even in cases I lieard of where 

 on account of dift'erence in the invoice 

 the technical charge of undervaluation 

 was made, the case was released as soon 

 as the proper bond, as required by law, 

 was given. But most of th'e delay to 

 local firms who import arises from ig- 

 norance of the customs regulations, and 

 when it comes to the point they have only 

 themselves to blame for it. 



If your correspondent thinks these de- 

 lays can be avoided by shipping by the 

 Hamburg-American line to Philadelphia 

 he must be in total ignorance of trans- 

 portation and geographical circumstances 



