5J2 



The Weekly Florists^ Review. 



OCTOBER 13, 1S9S. 



THE FLORISTS' REVIEW 



G. L. GRANT, Editor .\nd M.^nai.er. 



THE FLORISTS' PUBLISHING CO. 



.'20-535 Caxton Building, Chicago, 



334 Dearborn Street. 



Advertising rates: Per incti, Ji,oo; M page, $13.50: 

 full page, 527,00, Discounts; 6 times, 5 per cent; 13 

 times, 10 per cent ; 26 times, 20 per cent ; 52 times, 30 

 per cent. Discounts allowed only on consecutive inser- 

 tions. Only strictly trade advertising accepted. Adver- 

 tisements must reach us by Tuesday to ms 

 m the issue of the following Thursday. 



COPVKIGHT 1808. 



CHICAGO. 



The Market. 



There Is no material change from 

 last week in market conditions. There 

 has been no frost as yet and a sharp 

 frost is needed to give the market a 

 good tone by clearing out the outdoor 

 grown stock. Most of the outdoor car- 

 nations have been very rough of late, 

 owing to the rains, and there have 

 been enormous quantities of sucn 

 flowers sent in. "Plenty of flowers, but 

 few good ones." is the way one dealer 

 puts it. City trade is still rather slow, 

 but there seems a good demand from 

 outside points, and this absorbs prac- 

 tically all of the select stock. In many 

 cases, though, only a few hundred good 

 shipping roses can be selected from a 

 thousand, for most of the stock is still 

 soft. Beauties and Meteors seem to 

 still lead in roses. 



Chrysanthemums are to be seen in 

 increasing numbers and some excel- 

 lent violets are now coming in. There 

 seems to have been an unusually brisk 

 call for asparagus lately. It is expect- 

 ed that the "Peace Jubilee" next week 

 will use up a lot of stock and help the 

 trade out all around. Prices are the 

 same as quoted last week. 



Club Meeting. 



At the last meeting of the Florists' 

 Club, Jos. Stanford, Wheaton, 111., and 

 C. Crapp, Chicago, were elected to 

 membership. 



The feature of the evening was a talk 

 by Mr. E. Buettner regarding matters 

 of trade interest noted during his re- 

 cent European trip. He said that the 

 florists of Germany seemed to be much 

 like those of America — always com- 

 plaining about the strong competition, 

 but all apparently doing well. He 

 thought that they devoted more atten- 

 tion to their window displays abroad 

 and used a greater variety of flowers. 



Their summer flowers are away 

 ahead of ours, and they can grow 

 many things to perfection outside that 

 would be soon burned up here during 

 our hot summers. He spoke of the 

 many beautiful vases and window 

 boxes of plants to be seen in European 

 cities. In some of these boxes seen in 



hotels the plants were still In their 

 pots and were evidently frequently re- 

 placed during the season. He noted 

 very little carpet bedding, but much 

 other bedding and a much freer gen- 

 eral use of plants than here. He noted 

 a greenish-yellow flowered scabiosa 

 with which he was much pleased, and 

 saw great beds of dahlias in fine bloom 

 in July and August. One bed of cactus 

 dahlias was fifty feet in diameter. He 

 believed that our hot, dry summers 

 would militate against a similar free 

 use of these flowers here, but thought 

 we might to some extent overcome the 

 difficulty in producing good summer 

 flowers here by providing slat or pole 

 shading over a sufficient area. He saw 

 a large batch of auriculas doing finely 

 under such a shade. 



Among his pleasant recollections 

 was a view of an arbor of Crimson 

 Rambler roses at Eisenach. It was 15 

 feet wide and about 1-^0 feet long, and 

 the plants were a mass of flowers. Big 

 tubs of tuberous begonias were a splen- 

 did sight, as were large beds of the 

 same. The double varieties were free- 

 l.v used in this way and were very dec- 

 orative. 



In the German floral stores there was 

 always displayed a lot of flowers al- 

 ready arranged in bouquets or bas- 

 kets. He thought that our storekeepers 

 could develop the trade by following 

 this plan. He thought that we should 

 try to get away from the "dozen" plan 

 of doing business, and that taste in ar- 

 rangement of even a simple bunch 

 would find its reward in better prices 

 as well as increased sales. In Germany 

 the wreath seemed to be about the only 

 form of funeral arrangement. Some 

 of them were of enormous size, and 

 they were always tied with ribbon. The 

 cool, moist summers not only make 

 more summer flowers possible there, 

 but the flowers seem to last better 

 when cut than here. He had a basket 

 of outdoor grown roses, the flowers in 

 which lasted three days In good condi- 

 tion, though the stems were wired and 

 did not touch the moss. 



There was quite a discussion over 

 the point raised as to lack of variety 

 in flowers and in the arrangement of 

 flowers on the chance of catching the 

 fancy of a possible buyer. Some 

 thought it would be a waste of flowers 

 as well as time to attempt it here. Oth- 

 ers believed the suggestion was one to 

 be acted upon, and it was pointed out 

 that plants which were formerly rarely 

 sold to advantage now brought a good 

 price when a number were tastefully 

 arranged in a pan or box and tied with 

 ribbon. Mr. Wienhoeber had no doubt 

 that many more plants and flowers 

 could be sold at Easter and other holi- 

 days if there was time to arrange them 

 to best advantage. 



In regard to summer flowers, Mr. G. 

 Swenson said he had found it easy 

 enough to raise them, hut not so easy 

 to sell them at a price that would leave 

 a profit. He noted, though, an inclina- 

 tion on the part of some of the retail- 



ers to make a more general use of 

 these flowers and hoped the future 

 would hold something better for the 

 growers of them. Mr. Hauswirth spoke 

 of the effectiveness of Lychnis semper- 

 florens lor.ea in floral work and how 

 pleased certain of his customers had 

 been at the use of this flower In ar- 

 rangements supplied them. 



It was a veiy interesting and In- 

 structive discussion and the various 

 matters touched upon will undoubted- 

 ly receive further attention at future 

 meetings. 



At the next meeting of the club (Oct. 

 21) the annual election ot offlcers takes 

 place, and the new staff will take up 

 the matter of program for the winter. 



Horticultural Society Meeting. 



The quarterly meeting of the Horti- 

 cultural Society of Chicago was held 

 at the Sherman House last Saturday 

 afternoon. One new member was 

 elected and considerable routine busi- 

 ness was transacted. The treasurer re- 

 ported that there was about $2,500 in 

 the treasury. 



There was also a meeting of the Ex- 

 ecutive Committee, at which the vari- 

 ous matters connected with the coming 

 annual exhibition were acted upon. 

 The matter of a place to hold the ex- 

 hibition was finally settled by the se- 

 lection ot the Edson Keith building at 

 the corner of Wabash avenue and Mon- 

 roe street, subject to the condition that 

 the agent ot the property be able to 

 give satisfactory assurance that the 

 building will be entirely vacant by the 

 date wanted. Promises to this effect 

 have been given and the Keith build- 

 ing will in all likelihood be the place 

 for the exhibition. It is admirably 

 adapted to the purpose. The exhibition 

 staff will be much the same as in pre- 

 vious years. W. N. Rudd will be su- 

 perintendent, G. L. Grant will take 

 care of the press and advertising, J. C. 

 Vaughan will look after the program, 

 while President Chadwick and Secre- 

 tary Egan will take their usual parts. 

 The committee to secure special pre- 

 miums consists of Messrs. E. G. Uih- 

 lein, P. J. Hauswirth and J. C. 

 Vaughan. 



Seventy-One Years. 



Last Monday Mr. Edgar Sanders cel- 

 ebrated the seventy-first anniversary 

 of his birthday, and in the evening a 

 number of his florist friends joined 

 with his family in expressing their 

 gratification at the young man's com- 

 ing of age and now being able to vote. 



The party enjoyed a splendid dinner 

 prepared and served by Mr. Sanders' 

 daughters, and with the coffee and ci- 

 gars came a lot of very interesting 

 stories regarding the early days of the 

 trade in this city, not the least enter- 

 taining of which was the experience 

 of Mr. August Dresel with an eleven- 

 dollar horse and a seven-dollar wagon. 

 A visit to Mr. Sanders' "den" revealed 

 the fact that he has an exceedingly 

 interesting collection of old horticul- 



