560 



The Weekly Florists^ Review. 



OCTOBER 27, 



gravity. This, it seems, would be 

 clieaper than the process of distilla- 

 tion, which must cost something. 



WM. SCOTT. 



THE FLORISTS' REVIEW 



G. L. GRAr^T, Editor and Manager. 



PUBLISHED EVERY THURSDAY BY 



THE FLORISTS' PUBLISHING CO. 



520=535 Caxton Building:, Chicago. 



334 Dearborn Street. 



Advertising rates: Per incn, $i.oo; }4 page, fu-so 

 fiill page, £27.00. Discounts: 6 times, 5 per cent; 13 

 times, 10 per cent; 26 times. 20 per cent; 52 times, 30 

 percent. Discounts allowea only on consecutive inser- 

 tions. Only strictly trade advertising accepted. Adver- 

 tisements must reach us by Tuesday to ms 

 m the issue of the following Thursday. 



Copyright iSq8. 



WE ARE OBLIGING. 



We aim to be obliging and are will- 

 ing to do all in our power to assist a 

 contemporary in obtaining the news, 

 and if in future the staff of the Amer- 

 ican Florist will indicate which of our 

 reports they wish to remodel and use 

 as original, we will warn them against 

 the humorous items that they may be 

 inclined to take seriously. 



In our issue of Oct. 13th there ap- 

 peared in the Buffalo notes some gro- 

 tesque bowling scores that Mr. Scott 

 had sent us when in a humorous 

 frame of mind, merely to jolly the 

 boys a little. They were purely ficti- 

 tious and it caused us much sorrow to 

 see these imaginary scores remodeled, 

 printed as original matter, and very 

 seriously commented upon by our es- 

 teemed contemporary in its issue of 

 Oct. 15. 



Of course it is very bright of our con- 

 temporary to rewrite for its issue of 

 Saturday the news that appears in the 

 Review on Thursday, and we assure 

 the editor that we very much appreci- 

 ate his confidence in our veracity and 

 accuracy, but he should beware of tak- 

 ing humorous items seriously. 



EXHIBITION ADVERTISING. 



Now is the time to keep the dally 

 papers fully informed regarding the 

 progress of arrangements for your ex- 

 hibition. In any of the large cities 

 it will pay to employ a professional 

 press agent. If you feel you can't do 

 this, some interested member of your 

 jrganization should be deputed to 

 look after the matter. 



If you issue a revised premium list 

 send a copy to each of your daily 

 paper.s and a note explaining what 

 changes have been made from the 

 previous one. If your judges have 

 been selected send their names to each 

 of your dailies. If entries are coming 

 in very heavily in any special depart- 

 ment make a note to the effect that 

 competition will be especially strong 



in that department. Just at this time 

 a good stroke is to send a box of fine 

 mums to the managing editor and city 

 editor of each of your dailies with the 

 compliments of the exhibition man- 

 agement. 



Get your season press passes ready 

 early apd see that each editor and im- 

 portant sx:b-editor gets one. Present- 

 ly reporters will be sent you to se- 

 cure material for special articles on 

 the chrysanthemum and the ex- 

 hibition. They will have rather 

 vague ideas as to just what they want. 

 They will be apt to be tiresome, but 

 be patient with them. Do your best to 

 supply what they think they want. Try 

 to hunt up material for illustrations. 

 They may use but a small proportion 

 of what they get but every line of 

 write-up you get in this way is not 

 only the best sort of advertising, but 

 is so much clear gain. When a report- 

 er has concluded his interview with 

 you fill out a season press pass and 

 hand it to him. It will have an ex- 

 cellent effect on him while lie is writ- 

 ing his story. "But we have already 

 given one to each of the editors, etc., 

 and he can come in on his reporter's 

 star anyway," you may say. True 

 enough. He may not use the pass 

 himself at all. It may be used all dur- 

 ing the exhibition by some friend of 

 his, but you can set it down as a fact 

 that this friend would not pay his way 

 in anyway, therefore you have not lost 

 a paid admission, and you have made 

 a warm friend of tlie reporter who is 

 in a position to do you good. 



Then you should have a good lot of 

 single admission press tickets. Send 

 ten or a dozen of these each day to 

 the city editor of each daily. It is 

 true that he gives them away to his 

 friends. This is one of his perquisites. 

 He expects it and you would find it a 

 grievous mistake to disappoint him. 

 Don't try to economize time by send- 

 ing him the whole lot at once. If you 

 do he will be apt to give them all 

 away at once and then send to you for 

 more. Send him a dozen each day, 

 then if he sends for a few more don't 

 fail to respond favorably. 



Next day repeat the performance. It 

 is a good idea to have separate tick- 

 ets for each day and have them differ- 

 ent colors so the doorkeeper can read- 

 ily distinguish them. 



During the exhibition have some 

 well posted man to whom all reporters 

 can be referred. He should devote his 

 full time if necessary to supplyin.g 

 needed information, and he should 

 have at his disposal a supply of chry- 

 santhemum flowers from which he 

 may present a few to the reporter as 

 he leaves the building. 



Your press agent should invite a vis- 

 it from the representatives of the press 

 the evening before the exhibition 

 opens. The decorations will be partly 

 in place and probably many of the 

 planls. What has not yet arrived 

 should be described. A good notice in 

 the papers the morning of the day the 



exhibition opens is very important to 

 you. If the press representatives are 

 properly treated they will share your 

 enthusiasm and do the best they can 

 for you in their reports. 



CHRYSANTHEMUM SOCIETY OF 

 AMEPyCA. 



The committee judging new seed- 

 lings will be in session October 8, 15, 

 22, 29, November 5, 12, 19 and 26. 

 Exhibitors should make their entries 

 for which a fee of $2 is charged for 

 each variety entered, to the secretary 

 not later than the Tuesday of the 

 week the blooms are to be shown. 

 Express charges prepaid and for- 

 warded to any of the following ad- 

 dresses will receive careful considera- 

 tion: 



Boston, Mass., A. H. Fewkes, Horti- 

 cultural Hall. 



New York, N. Y., E. Dailledouze, 

 care New York Cut Flower Co., 119 

 W. Twenty-tliird street. 



Philadelphia, Pa., A. B. Cartledge, 

 15i4 Chestnut street. 



Cincinnati, O., R. Witterstaetter, 

 care Cincinnati Cut Flower Co., cor. 

 Fourth and Walnut streets. 



Chicago, 111., C. W. Johnson, care 

 Illinois Cut Flower Co., 51 Wabash 

 avenue. 



There were two seedlings submitted 

 to the committees Oct. 15th, which 

 scored as follows: 



Philadelphia, Pa., Wm. Paul Binder, 

 Rider, Md., exhibited Willowbrook. 

 Japanese. White, slightly tinged lem- 

 on, scored commercial scale 85; exhi- 

 bition scale, SI points. 



Cincinnati. O., Nathan Smith & Son, 

 Adrian, Mich., exhibited Kuno. Jap- 

 anese. White, scored commercial scale 

 87 points. 



New York, N. Y., Oct. 22.— Wm. Paul 

 Binder, Rider, Md., exhibited Harry A. 

 Parr. Jap. Yellow, scored commercial 

 scale 78 points. David Rose, Jersey 

 City, N. J., exhibited Dolly Rose. Jap. 

 Reflexed. White sport of Glory of the 

 Pacific. Scored commercial scale 87, 

 exhibition scale 81 points. 



Philadelphia, Oct. 22.— Wm. Paul 

 Binder, Rider, Md.. exhibited Harry A. 

 Parr. Jap. Delicate yellow. Scored 

 commercial scale 92. exhibition scale 

 90 points. Same grower exhibited Lady 

 Harriett. Inc. Jap Pink, scored com- 

 mercial scale 86, exhibition scale 86 

 points. John N. May, Summit, N. J., 

 exhibited October Sunshine. Reflexed 

 Jap. Clear yellow, scored commercial 

 scale 93, exhibition scale 94 points. Ed. 

 A. Seidewitz, Annapolis, Md., exhibited 

 Adelia. Inc. Jap. Delicate pink, scored 

 commercial scale 93, exhibition scale 

 94 points. 



Chicago, 111.. Oct. 22.— Wm. Paul 

 Binder, Rider, Md., exhibited Harry A. 

 Parr. Jap. Yellow, scored commercial 

 scale 79 points. Nathan Smith & Son, 

 Adrian, Mich., exhibited 12-10-97. Jap. 

 Inc. White, scored commercial scale 

 83 points. 



ELMER D. SMITH, Sec'y. 



