JUNE 1, 1S99. 



The Weekly Florists' Review* 



15 



TELEGRAPH CODE. 



In telegraphing orders to any of the 

 wholesale dealers in cut flowers use the 

 following code: 



Assume — Do not answer If cannot fill order. 



Abrogate— In case you cannot fill order, telegraph 

 at once. 



Anticipate—Answer at once, stating whether you 

 can or cannot fill order. 



Ambition— If you can only partially All order, do 

 so, and reply, Btating what. 



Admiral— Order must be sent on train mentioned 

 only. 



Ambulance— Want all of order filled or none, and 

 prompt answer back. 



A<1 jacent— If cannot send on train mentioned, next 

 one will do. 



Arl'able— Send prepaid by baggage master, if no ex- 

 press messenger on train. 



Decorate— If cannot send all on train mentioned, 

 send all you car,, and send balance on next train. 



Admission— This order Is a substitute for my 

 regular order. 



Dancing— If cannot fill order exactly as specified, 

 you may substitute according to your be.it judg- 

 ment. 



Ancestor— This order Is an addition to my regular 

 order. 



Durable— Colored flowers must not be substituted 

 for white. 



Affection— Fill if possible, even at extra expense. 



Fabricate— Flowers ordered are to be re-shipped 

 to a distance, therefore buds must be cut specially 

 close. 



Fortunate— Select extra stock and charge accord 

 Ing'y. 



Devotion— For cheap work, and can use second- 

 class flowers, if at reduced price. 



Flattery— If price has advanced since last quota- 

 tion, do not send goods, but telegraph. 



Forgery— This order countermands all previous 

 orders. , t _ i L 



Formation— Add these Items to the order which 

 you already have, but in case first order 1b already 

 shipped, cancel this addition. 



Flamingo— We are In a bad pinch; send us some- 

 thing to help us out, even If of pour quality. 



Flocking— Have sent mall order; if not yet re- 

 ceived, send following at once, and cancel mail or- 

 der when received. 



Foraging— This order Includes all itemB previously 

 ordered and wanted for thin date. 



Superior— Can use something especially fine, and 

 am willing to pay accordingly. 



Skip— If you are out, buy the best you can; we ac- 

 cept risk of getting "pickled" stock. 



Corporal— If cannot send un night train, morning 

 train will do. 



THE CODE BELOW WILL BE USED 



IN ANSWERING YOU, WHEN 



NECESSARY. 



Elope — Cannot fill your order to-day. Stock Is 

 scarce. Have tried to buy at other houses for you. 



Lecture — Our store was closed yesterday when 

 your telegram came. Received It this morning. 

 Will ship by first train to-day, unless counter- 

 manded at once. 



Willing— Cannot ship on train mentioned. Will 

 Bend on next train possible to-day. 



Eclipse— Will send part of your order. Balance 

 Bcarce. Cannot get it at any price today. 



Artistic— Cannot fill order to-day. If you want or- 

 der filled (same order) to-morrow, wire us at 

 once. *» r 



Favorite— Stock very poor, none better to t-e had. 

 Will ship unless countermanded by o'clock. 



Fundament-Stock named In this telegram baa 

 been sent, and balance, unless countermanded by 

 telegram, will be Bent on 



KEEP THE DEALERS POSTED. 



Keep the dealer from whom you or- 

 der flowers fully posted as to the sort 

 of stock for which you have the lar- 

 gest sale. Write him as fully as pos- 

 sible when you have time to devote 

 to the matter. Keep him fully ad- 

 vised as to the needs of your trade. 

 He will then know much better how to 

 fill your telegraphic orders. He will 

 know whether to send you the best in 

 the market at the top price or to send 

 you a fair grade at a more moderate 

 price. The dealer is anxious to please 

 you but often his information is mea- 

 gre. Make this information as full as 

 possible by mail and your telegraphic 

 orders will be filled more to your sat- 

 isfaction. 



51 Wabash Avenue, 



W. S. HEFFRON, Mgr. 



CHICAGO. 



PRICE LIST -Taking Effect June I. 



ROSES. 



Beauties, long, per doz $2.50— 



" medium, " 1.50 — 



short, " 75— 



Per 100 



Meteors, Maids. Brides, Kaiserins $3.0O-$4.00 



Perles 2.00— 4.00 



Roses, seconds 3.00 — 



CARNATIONS 



ARE OUR SPECIALTY. 



Per 100 



Fancy Varieties, fancily grown $3.00— 



Ordinary Varieties, fancily grown 1.50— 



Miscellaneous. 



Marguerites Per 100. $ .50 



Forget-me-not 1.00 



Calfas Per do/. 1 j:» 



Harnsii, per 100, $10.00 " 1.25 



Valley Per 100, 4.00 



Pansies -. " .50 



Decorative. 



ASPARAGUS. 



Per string $ .50 



FERNS. 



Per 100. 35c per 1000. 3.00 



Maiden Hair per 100, 1.00 



GALAX. 



Bronze and Green, per 100, 15 cents: per 1000, $1.25 



SMILAX. 



Common per doz., $1.50— 2.00 



All other flowers in season. 



Above quotations are subject to change 

 without notice. P. and D. at cost. 



Extra select and inferior qualities charged 

 for according to value. 



Regardless of prices quoted 

 all stock will be billed at lowest 

 market rates. 



Store open from 7:00 A. M., until 6:30 

 P. M. Sundays and Holidays closed at noon. 



Mention the Review when you write. 



The 



IT WILL COVER the whole field of Commercial Floriculture, 

 the articles arranged alphabetically, encyclopieadia style, so 

 reference may be quick and easy. It will be a whole library in 

 itself, and will tell you just what vou want to know in just the way 

 you want to be told. It will be the standard work of reference for 

 the trade. 



WILL BE 

 READY 

 FOB 



DELIVERY 

 IN JUNE. 



riorists' 



PRICE, 



$5.00 



SEND IN YOUR ORDER NOW. 



Payment need not be made 

 until book is ready. 



Manual 



By WILMAM SCOTT. 



FLORISTS' PUBLISHING CO., 520.535 caxtcBidg., CHICAGO. 



j* jt jt jt Always mention the Florists' Review when writing advertisers.^ J* k 



