The Rise And Decline Of The Olympia Oyster 



Marketing — Advertising Program 



TO KEEP PACE WITH THE GROWING OF OLYMPIA 

 Oysters, the opening, packing and sales of the product 

 had been receiving careful attention. The leaders, men 

 who had extensive beds, which they had been busy de- 

 veloping, were first in entering that field. Their first 

 thought was the opening (sometimes called shucking) 

 and packing and selling of their own oysters, but as time 

 went on, it was realized that there were many small 

 growers who did not produce enough oysters to pay to 

 have an opening house and that it would be economically 

 sound to have fewer sales centers. At first the small 

 growers sold their oysters in the shell, packed in two 

 bushel burlap sacks, shipping direct to small opening 

 and wholesale places in surroun.ding cities such as Seat- 

 tle, Tacoma, Portland, San Francisco and Los Angeles. 

 As markets were extended, the local packing plants 



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