MAY 17, 1900. 



The Weekly Florists^ Review* 



783 



THE FLORISTS' MANUAL. 



After reading Mr. Wni. Scotfs Manual, we 

 wish to say that we consider it without equal 

 as a book of reference for busy (lorlsts. 



GEOltGE M. KKlvLOGG. 



Pleasant HIU, Mo. 



Mr. Scott's superb work, "The Florists' 

 Manual," was Indeed worth waiting for. When 

 compared with the amount ol' practical Infor- 

 mation it contains, the selling price, $5.00, 

 seems a mere bagatelle. 



Oakland, Md. H. WKBEK & SONS. 



It Is the best book of the kind ever pub- 

 lished. Tliere is more in it than in any ottier 

 book I have ever seen. 1 am dtdighted with it. 



Chicago. JOHN TIIOKPK. 



The copy of the "Florists' Manual" was 

 duly received. I am very well pleased with 

 same. The more I read it the better satis- 

 fled I am with It, and there are one or two 

 articles alone in it that are each worth all 

 you ask for the book, for everything is made 

 so plain and all details are right to the point. 

 I trust yuu may have a good and ready sale 

 for the same. M. S. WORDEN. 



North Adams, Mass. 



The only fault to be found with it is when 

 you get reading it the midnight oil is liable 

 to run low and you have to go on lo gas or 

 reluctantly break off, either going to bed or 

 first taking a look over the houses to see if 

 the temperature tallies with the Manual. 



Hartford, Conn. GEO. S. OSBORN. 



We are in receipt of "The Florists' Manual," 

 by Mr. Scott, and may say It is the right book 

 for the florist, published at the right time. It 

 is what we all need. 



BOBBINK & ATKINS. 



Rutherford, N. J. 



Am much pleased witli the Manual. It is 

 just what I have been looking for. Something 

 that we can understand, and enjov reading. 



Etna, Pa. M. NAUMAN. 



I am very much pleased with the Manual. 

 It Is just what we have needed for a long 

 time. N. ZWEIFEL. 



Milwaukee, Wis. 



It is certainly a neat and handsome Ijook 

 and does you credit. 



BENMAMIN HAMMOND. 

 Fishkill-on-Hudson. X. Y. 



It is a work of art and should be in the 

 hands nt" all live florists. Its useful and in- 

 structive contents cannot fail to be a benefit 

 to all in the trade. 



C. C. POLLWORTH CO. 



Milwaukee, Wis. 



I greatly appreciate the Florists' Manual. It 

 is a splendid text-book. 



JOHN WELSH YOUNG. 

 Germantown, Pa. 



The Florists' Manual is worth five times the 

 price. It is just wiiat a busy florist wants. 

 Columbus. O. B. BUEHLER & SON. 



Am well pleased with the Manual. It is a 

 practical, everyday helper, concise and to the 

 point. W. A. KENNEDY. 



Milwaukee, Wis. 



Am very much pleased with the book; it is 

 very handy for reference. 



Macomb, 111. F. E. BONHAM. 



Unlike so many of our books, it has the 

 very flavor and essence of actual experience. 

 Ithaca, N. Y. L. H. BAILEY. 



We find the book very useful as a refer- 

 *^r!ce In answering the many questions about 

 plants that we receive almost every day. 



Philadelphia. JOS. KIFT & SON. 



We have gotten much valuable instruction 

 from the Florists' Manual and prize it highly. 

 Franklin, Tenn. TRUETT BROS. 



The Florists' Manual is a gem. No florist 

 can afford to be without it. 

 Madison, N. J. A. J. BAUR. 



If everyone has enjoyed your book as I have 

 it's a successful publication. It is different 

 from our usual horticultural works, being 

 plain and concise — just what one wants. 



Flushing, N. Y. H. D. D.VRLINGTON. 



I am niK.^ th.i 

 Manual. 

 Cape May City. N. J. 



is.-d with th.' ri ! 



OTT BROWN. 



MLinual to hand. Am well satisfied that It 

 is tlio best work of Its kind ever publish.'d. 

 Jollet. 111. JAS. HARTSHORNE. 



No progressive florist, old or young, can 

 afford to bo without W»e Florists' Manual. 

 The old florist needs It, for reference, to aid 

 a defective memory, and the young florist 

 wants it as a guide In this progressive era of 

 the florist's business. J. T. TEMPLE. 



Davenpurt, la. 



The Commissioners of Parks and Boulevards 

 sotuu time f^ince directed that a library be 

 started of such books as deal with subjects 

 pertaining to park work, and to that end an 

 order has been given for a number of books, 

 among which is your "The Florists' Manual." 

 After reading this book carefully. I am 

 greatly pleased, and wish to congratulate you 

 on the practical manner with which you have 

 treated the subject. 



The book Is placed where it will be acces- 

 sible to all of our greenhouse employes, wliere 

 this board expects lo reap a . reward many 

 times the cost of the book. Respectfully yours, 

 COMMISSIONERS OF PARKS AND BOULE- 

 VARDS. R. J. CORYELL, Gen'l Sup't. 

 Detroit, Mich. 



The book is written for the working garde- 

 ner, and Mr. Scott's reputation is so well 

 secured that he will find among his garden- 

 ing friends a host of genuine admirers. As 

 a writer on practical gardening subjects, lie 

 is a recognized authority. ♦ • • Mr. Scott 

 has long been an employer and knows what 

 Information young gardeners, or those with 

 little experience, need, and he hns his whole 

 subject so perfectly at command that he can 

 give the most desirable and essential informa- 

 tion in the clearest language and with satis- 

 factory brevity. The book is a distinct and 

 important gain to the practical garden liter- 

 ature of this country, and it should be in the 

 hands of every gardener, and everyone else 

 engaged or interested in ornamental horticul- 

 ture. The price of the book is ?5. which seems 

 somewliat high, but for useful information it 

 is worth every cent of it.— Vick's Magazine. 



Florists' Manual, by William Scott. Pub- 

 lishers, Florists' Publishing Company, Chi- 

 cago. Price, $5. 



From advance sheets of the Florists' Man- 

 ual, kindly sent us by the publishers, as well 

 as from those which have appeared from time 

 to time in the trade press, we have formed an 

 Idea of the general scope and usefulness of 

 Mr. Scott's book, and we now hail with a 

 great deal of satisfaction the work as a com- 

 pleted whole. Several handbooks of a more 

 or less similar nature, dealing with commer- 



cial plant . ,.'„Li . ..... ;...i, .; ...,ii... i,.jr- 



tlonK of it raiJier, iiavu been placed on ihe 

 nuirket; but the teachings which they convey 

 have, as the years rolled by, become lo a 

 greater or less extent obsolete, owing to Iht* 

 continued mutability In methods, etc., *-o 

 that the Manual containing, as It does, matter 

 which Is strictly up-to-date, and thoroughly 

 practical, should meet with a ready act-ep- 

 tance among all engaged In the industry upon 

 whloh it treats. The caliber of Mr. Scott's 

 Inslrucllons, In matters horticultural. Is too 

 well known to the trade to require any elabj- 

 ratlon at ow har..::;; suffice It to say tnat 

 the same soundness of doctrine, and masn-r- 

 ful handling of every subject dealt with. g».-n- 

 erally characterizes the text of the book now 

 before us. Nearly 200 Individual Items are 

 discussed, and, as regards plants, largely thu.-ie 

 of commercial value, the staples of the trade 

 rec-iving greatest attention.— Florists' Ex- 

 change, 



The Florists' Manual, by William Scot'. 

 Florists' Publishing Co., Chicago. A refer- 

 ence book for commercial florists. 



Th.^ author's ttrst aim In preparing this 

 work was to flU a long felt want among flo- 

 rists— a book describing the best plants com- 

 mercially, with cultural advice founded on ex- 

 l)erience. Viewed in this light, it Is a valu- 

 able and instructive work, very complete In 

 its detail^^ But It need not be conflned to 

 circulation among florists and others com- 

 mercially connected, although gardeners and 

 amateurs need not expect in It a work ex- 

 actly fitting their requirements. Rather judge 

 it through the author's own words, i. e. : "If 

 those who favor us with a perusal of its 

 p::ges glean only one hint which may help 

 them • * * they will have received value 

 for their money." A work resulting from Mr. 

 Scott's long and varied experience, "^rom 

 selling a bunch of violets over the counter 

 to planting a tree or seeding a lawn or build- 

 ing a greenhouse." cannot but throw out many 

 hints of value to any one interested In any 

 line of horticulture or flower gardening. The 

 comparatively small index confronting the re- 

 viewer at first Is far from encouraging, but 

 as the purpose of the author is more clearly 

 brought to light, it is better appreciated. It 

 shows the intention to treat of the most de- 

 sirable and profitable things to handle — a con- 

 densation W'hich many will enjoy. Many in- 

 teresting subjects are brought to headings, 

 such as "Easter Plants." "Watering," "Decor- 

 ations." "Potting," "Bedding Plants." etc. 

 Not the least of value to the possessor of this 

 liook are the beautiful half-tone illustrations, 

 numbering more than 100, and thoroughly ill- 

 ustrating the subjects treated. Critical per- 

 sons may object to the interspersing of adver- 

 tisements with the reading matter, though it 

 is not made very obstrusive; yet it must be 

 remembered that the work is designed for com- 

 mercial purposes, and not strictly as a library 

 Ijook.— Meehan's Monthly. 



THE 

 FLORISTS' 



MANIAL... 



By WM. SCOTT 



nS A BOOK of 224 large pages (same size as those of the Florists' Review) 

 and contains about 200 articles on commercial plants and cultural oper- 

 ations, each giving "the meat " only, from the personal experience of a 

 thoroughly practical man who is in daily touch with each department of 

 the business and who has that rare quality of being able to tell others what 

 they want to kuow. The articles are arranged alphabetically, like those 

 in an encyclopaedia, and in an instant one can turn to the subject upon which 

 light is desired at the moment. The book is illustrated by over 200 fine half- 

 tone engravings. It is 



A COMPLETE REFERENCE BOOK 

 FOR COMMERCIAL FLORISTS 



and is a whole library on practical commercial floriculture in one volume. It 

 is very handsomely and substantially bound in half leather, with specially de- 

 signed title in gold. 



Price, $5.00 Carriage Prepaid. 



FLORISTS' PUBLISHING CO., caxton Building. Chicago. 



