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The Weekly Florists' Review. 



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^ THE EASTER TRADE. 



In this issue we print numerous reports of the Easter trade, covering nearly 

 S- every section of the country. Averaging these reports it would appear that as 

 a whole the trade shows a distinct and satisfactory gain over last year, and 

 that unfavorable weather in certain sections was all that prevented the gain g 

 from being larger and universal. g 



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Sandusky, O. — The Central Green- 

 houses say Easter trade was 40 per cent 

 better this year than last. 



Carlisle, Pa. — Jesse Bobbins reports 

 Easter trade as greatly In excess of for- 

 mer years, especially in the line of flow- 

 ering plants. 



Tesarkana, Ark. — M. S. Stegall says 

 lus Easter trade and prices were 50 per 

 cent better than last year. Everything 

 was cleaned up. 



OsKALOOSA, Ia. — The Kemble Floral 

 Co. report Easter trade as about the 

 same as last year, with supply and de- 

 mand about equal. 



MuNCiE, Ind. — The Muncie Floral Co. 

 says Easter trade was about the same as 

 last year. High prices on cut flowers 

 cut down sales considerably. 



New Brighton, Pa. — August Meyer re- 

 ports Easter trade as 50 per cent larger 

 than last year. He sold out of every- 

 thing in blooming pot plants and cut 

 flowers. 



Saratoga Springs, N. Y.— T. J. Tot- 

 ten reports Easter trade as good, plants 

 leading in demand and not so much call 

 for cut flowers as usual. Lilies in big 

 demand. Everything cleaned up. 



DuBUQi'E, Ia. — W. A. Ilarkett reports 

 Easter sales as a little ahead of last year 

 with more demand for medium priced 

 plants. Otherwise calls were much the 

 same as in former years. 



Worcester, Mass. — Fisher & Son re- 

 port their Easter trade as far ahead of 

 last year, potted stuff of all kinds go- 

 ing well. Violets and valley had the 

 preference for corsage wear. 



OsHKOSH, Wis. — M. A. Miles reports 

 Easter sales of cut flowers and plants 

 as good. Prices ruled about the same as 

 last year. Plenty to supply the demand. 

 Weather was fine; could not have been 

 better. 



Pekin, III. — Geo. A. Kuhl says Eas- 

 ter trade was better than ever, and if 

 lilies had not been a partial failure the 

 total would have been still larger. The 

 lily question should be discussed more 

 in future. 



Galion, O. — Chas. J. Tracht reports 

 Easter sales as double those of last year. 

 Sold out clean. We had perfect weather, 

 warm and sun shining all day, which 

 brought out the people and put them in 

 the humor to buy. 



Muscatine, Ia.^J. E. Kranz reports 

 that he had a very large supply of Eas- 

 ter flowers, which were almost entirely 

 sold by Saturday night, while the rest 

 went Sunday morning. The weather was 

 good and everything went fast. 



OwENSBORO, Ky. — C. G. Nanz reports 

 Easter trade as 50 per cent larger than 

 last year. All cut flowers sold freely. 



Good call for blooming plants, ferns and 

 palms. Good sized callas were in es- 

 pecially good' demand. Keceived fair 

 prices for everything and am well 

 pleased. 



QuiNCY, III. — Gentemann Bros, say 

 Easter trade was 20 per cent better 

 than last year. Everything sold at sight. 

 There was a greater demand for bulbous 

 stock and cut tlowers than any previous 

 year. They sold out clean. 



■ Ann Arbor. Mich. — Cousins & Hall 

 report Easter business as about 25 per 

 cent ahead of last year. Saturday was 

 such a beautiful day it brought the 

 people out and all kinds of cut flowers 

 and flowering plants sold well at fair 

 prices. 



Marietta, O. — Local florists report 

 Easter trade as better than any previous 

 year. At Smith's everything was sold 

 by Sunday morning and customers had 

 to be turned away. A heavy thunder 

 storm passed over this town Sunday 

 morning. 



Concord, N. H.— The Wm. S. Wilson 

 Floral Co. report Easter trade in this 

 city as probably 20 to 25 per cent ahead 

 of last year. Everything was well 

 cleaned out. Lilies were scarce, not 

 nearly enough to go around. Everyone 

 is well satisfied. 



Eau Claire, Wis. — O. R. Demmler re- 

 ports Easter trade the same as ever. His 

 lilies, of which he had only longiflorums 

 and not one diseased plant in the whole 

 lot, were all sold by Easter nonn. Also 

 carnations and roses, some blooming 

 plants and bulbous stuff. 



Peoria, III. — Peoria never before had 

 such an Easter. The weather was per- 

 fect, not even dust. Stock of all kinds 

 sold well, with prices higher. Lilies were 

 at a premium. The Japan gave best 

 satisfaction. All the florists were short 

 on lilies and could not supply the demand. 



Bridgeport, Conn. — Jas. Horan & Son 

 report trade for Easter fine. Although 

 stormy Saturday trade kept up. Lilies, 

 azaleas and hyacinths sold well. In cut 

 flowers, violets, roses and carnations were 

 cleaned out. The trade was 40 per cent 

 better than last year. They had hardly 

 anything left. 



Atchison, Kas. — The Mangelsdorf 

 Bros. Co. report that Easter trade 

 showed an increase of 25 per cent over 

 last year. Well grown blooming plants 

 were in great demand, lilies leading. 

 Supply of lilies not equal to demand. 

 In cut flowers carnations led, white be- 

 ing most generally used. 



Little Eock, Ark. — D. 'SI. Tipton says 

 Easter trade was probably about the 

 same as last year. Perhaps a little 

 more money was received for the same 

 amount of goods, except in carnations, 

 which were a heavy loss on account of 

 the high price charged and the sleepy 



condition in which they were received. 

 Lilies were most in demand, with azaleas 

 next. Any good plant with a nice bloom 

 would sell. 



Elmira, K. Y. — H. N. Hoffman re- 

 ports a notable increase in the call for 

 blooming plants at Easter and that sales 

 will show an increase of 20 per cent in 

 that line, with prices fully up to the 

 average. The call for cut flowers was 

 about as usual, with prices strong. Vio- 

 lets and carnations were in special de- 

 mand. 



Bay City, Mich. — Boehringer Bros. 

 say Easter trade was considerably ahead 

 of any previous year. The weather was 

 fine all the week except Friday. A large 

 stock of lilies, azaleas, cinerarias, spir- 

 feas and buioous plants was completely 

 sold out at somewhat better prices than 

 last year. Lilies were rather short, be- 

 ing on the average 22 to 24 inches high. 



Liberty, Mo. — Paul Stark reports 

 Easter trade as the best he ever had 

 since locating here, and if he had had 

 the kind of weather Friend Scott hoped 

 tor it would have been out of sight. He 

 had to pick every bud that showed color 

 of carnations, roses and violets. Bulbs 

 not much wanted. Saturday was very 

 disagreeable. Spring plant trade prom- 

 ises to be good. 



Hamilton, O. — Theo. Bock says Eas- 

 ter trade was first class and all that 

 could be handled and at fair prices. 

 Lilies, callas and carnations were sold 

 out clean. Roses, tulips, daffodils, 

 hyacinths in flats and azaleas sold well. 

 Not much call for violoS-, as the day 

 was very stormy, and what were sold 

 were for churches and homes and less 

 for personal use or wear. 



Lansing, Mich. — R. Mann says Easter 

 brought high winds and rain which con- 

 tinued all day and as a result trade 

 was not quite up to former years. Lilies 

 were scarce and most of the plants were 

 shipped in. Other flowers were in fair 

 supply. A number of the dry goods 

 stores had fine displays Friday and Sat- 

 urday. The churches have not done 

 much in the way of decorating for the 

 past few years. 



Springfield, Mass. — Mark Aitkin says 

 it is rather early to give a correct re- 

 port of the Easter trade but he thinks 

 that all the florists chd as large a trade 

 as last year. Speaking for himself he 

 went far ahead of last year. People 

 seemed more inclined to buy better and 

 larger. His plant trade exceeded that 

 of last year by a large amount, but there 

 was no material increase in the cut 

 flower end of the business. 



Janesville, Wis. — Rentschler Bros, say 

 Easter trade was fully 25 per cent bet- 

 ter than any previous j"car. In plants 

 first call was for lilies and azaleas; then 

 cinerai'ias, spiraeas, hyacinths, daffodils 

 and Boston ferns. They had a 4x24-ft. 

 bench of Lady Campbell violets in a 

 carnation house from which they picked 

 1,500 violets for Easter and sold them 

 at 40 cents a bunch, or $1.60 per hun- 

 dred. Taken altogether trade was very 

 satisfactory. 



Xewburyport, Mass.— J. A. Keniston 

 rejjorts that he has not seen the other 

 florists, but judging from what he has 

 seen in the windows of private resi- 

 dences, and from his church, which was 



