674 



The Weekly Florists' Review. 



April 3, 1902. 



ALEX. J. GITTM AN, 



Wholesale Florist, 52 w. 29111 st., new york city. 



No Better Flowers can be found anyTPhere. 



Consignments Solicited of First-Class Stock 

 Only. Reliable Shipments to out-of-town flo- 

 rists made daily. WRITE US FOR PRICES. 



Telephone So. 1738 Madison Sq. 



Mention The Review when you write. 



Charles Nlllang, ^^^.a ?8'RVf' 



All Kinds of Flowers and plenty of them. 



Reasonable Prices. Square Dealing. Out of town florists promptly attended to. 

 Telephone for what you want. We have it. Telephone Number 1304 IMadison Square. 



Mention Thp Review when you write. 



C3NCINNATL 



Everybody reports a fine Easter trade 

 and all kinds of stock well sold out. Cal- 

 las went rather slowly, but they were 

 the exception. Eoses fell short of the 

 demand. Carnations, in fancy varieties, 

 were about equal to the demand, but in 

 ordinary grade they were way short, 

 many orders being unfilled. There was 

 bulbous stock in great quantities, and 

 althougli it sold very well, there was a 

 surplus. Tliere were plenty of Harisii 

 lilies to fill all orders. Violets, too, were 

 plenty and sold well. There were very 

 few single ones to be had, consequently 

 they brought top market price. Prices 

 were well maintained, with roses and car- 

 nations held very stiff owing to shortage. 



I believe from all reports that this year 

 shows a healthy increase over last Easter, 

 which is encouraging to the progressive 

 florists. Just how much it is hard to 

 tell, but the fact remains that mote 

 flowers were sold for this Easter than 

 were ever before sold at a holiday in this 

 city. 



This week is starting in with old-time 

 March weather — high winds, some snow 

 and rather cold. There is not much stock 

 in sight and just about enough trade to 

 use it up. Prices obtained are about 

 those obtained before Easter prices went 

 into effect. Several wedding decorations 

 and funerals of noted men are stirring 

 up some demand and the outlook is very 

 good. 



Mrs. B. P. Critchell, the wife of our 

 park superintendent, is very sick. Every 

 one hopes for a rapid and complete re- 

 covery. 



Mr. Mathews of Dayton, Ohio, was a 

 caller. " C. J. Ohmek. 



DENVER. COLO. 



Easter trade was just a little better 

 than previous years with prices about 

 the same. Trade did not open up until 

 the last two or three days and then came 

 in a heavy rush. The weather started in 

 Monday very fine, but on Tuesday we 

 were h;t by a nice half-rain and half-snow- 

 storm and on Eriday again we had a 

 typical winter day, which put trade at 

 a stand-still for that day. Saturday 

 turned out bright but cold and while 

 more trade could have been handled it 

 made delivery of plants very hard. 



Lilies sold only fairly well, perhaps 

 due to the advanced price of 35c a 

 flower. SpiriPas also sold only fairly 

 well and while quality was better than 

 in former years they would not go. 

 Eose plants, azaleas, lilacs and pans of 

 Murillo tulips were most in demand and 

 sold clean out. A few choice baskets of 

 plants went at good prices. In cut flow- 



ers the supply was about equal to the 

 demand, with the exception of Beauties, 

 and they were very scarce. Good teas 

 were plentiful and also carnations. Vio- 

 lets had a splendid run and quality extra 

 tine for the season. With bulbous stuff 

 we were as usual overloaded, and sales 

 very poor. 



In looking back we find that the pub- 

 lic will not stand the same prices for 

 master as at Xraas and a plant from 

 $1.00 to $4.00 seems to hit them about 

 right with a few exceptions when a 

 large azalea or a basket might be sold. 



P. S. 



DETROIT. 



All hail the Easter that has just passed 

 as the greatest one for trade ever ex- 

 perienced in our city, for it made no 

 dift"erence as to price if the quality was 

 right; everything sold and the florists 

 are all wearing broad smiles and one 

 of the most pleased ones is E. A. Scrib- 

 ner, who declares he will do nothing for 

 the next week but ride around in his 

 auto (that is when he is not repairing 

 it). 



Everything was in fair supply but 

 lilies which in one or two instances were 

 all sold out by 9 a. m. by the retailers, 

 and, they being unable to procure a fresh 

 supply, had to sell substitutes. The 

 weather w.as tine all week with the ex- 

 coption of Eriday, when it rained all 

 day and caused a few extra wrinkles 

 to appear in the faces of some of the 

 most nervous ones, but Saturday was 

 both sellers' and buyers' day and all 

 the stock was placed where it did the 

 most good in the homes of our citizens. 

 One of our local papers in an article 

 on Easter flowers placed the amount 

 spent for same at $65,000, which, I think, 

 a very conservative estimate. 



B. Schroeter again decorated the store 

 of one of our leading dry goods houses, 

 using a very large quantity of material; 

 the figures for the job being about $800. 

 Oh, for more of the same kind of mer- 

 chants, is the cry of the other florists. 

 And now for Decoration Day, and then 

 a well earned rest and a trip to Ash- 

 ville or some other Ville. Eag. 



The weather was very warm with 

 plenty of sunshine several weeks pre- 

 ceiling Easter, causing lilies and all 

 other flowering plants to rush a little 

 too fast and the stock of azaleas, tulips 

 and hyacinths was plentiful, but it was 

 generally sold out. Lilies were scarce, 

 owing to the disease, and on Saturday 

 it was impossible to buy any. 



John Breitmeyer & Sons made a hit 

 with dwarf azaleas in 6-inch pans, also 

 with Dielytra spectabilis. Violets were 



MOORE, HENTZ & NASH, 



Wholesale Florists, 



55-57 West 26th St., New York. 



SHIPPING ON COMMISSION. 



Tel. 2034 and 3339 Madison Square, 



Mention The Review when you write. 



a feature with them and sold in large 

 quantities. 



Keports from the other stores indi- 

 cate this as the best Easter to date. 



Frank Holznagle had a house of Brun- 

 ner roses in fine condition and sold them 

 all. They were all grown in boxes and 

 were a grand sight. 



Eobert Klagge, of Mt. Clemens, picked 

 150,000 violets for Easter and could 

 have picked more if he could have hired 

 enough pickers. His houses were a 

 grand sight a few days before Easter. 



Flag. 



FRANKLIN, PA. 



As near as we can estimate from a 

 hasty look at cash book and charge slips, 

 the business done by us during Easter 

 week this year was twice as great as 

 last, and we have a fine display of plants 

 in bloom leff. This is mainly because of 

 the very large stock provided, all of 

 which we grew ourselves, and in part be- 

 cause, on account of unfavorable weather 

 conditions, we were unable to get bulbs 

 in from outside as early as usual. The 

 only plant we did not have quite enough 

 of was the Lily (about which we will 

 have something to say soon), our stock 

 of which was smaller than last year. 



Best selling plants were azaleas, hya- 

 cinths, tulips, daft'odils and cinerarias; 

 and in flowers, carnations, lilies, bulbous 

 stock, roses and violets. We had an 

 ample supply of good carnations, of our 

 own growing, and the florist who has that 

 at Christmas, Easter, and May 30th need 

 spend little time in worrying. Certain 

 plants, although offered at reasonable 

 prices, do not sell well here, including 

 acacias, genistas, metrosideros and Crim- 

 son Eambler roses. 



An increasing number of buyers want 

 a pretty cover of some kind on pots and 

 pans of blooming plants, and for this 

 purpose the ready-made waterproof paper 

 cover without a bottom and having elas- 

 tic bands to hold it in place, the different 

 sizes of wicker covers, and the Porto Rico 

 mats with silk cord and tassels were the 

 most used. Ribbons, feathers and other 

 millinery for garnishing plants are 

 scarcely required here. 



W. T. Bell & Sons. 



