OCTOBEB 23. 1902. 



The Weekly Florists^ Review, 



713 



House of Palms at the Establishment of the Geo. Wittbold Co., Edgefarook, Chicago. 



You can expand your trade by adver- 

 tising judiciously, which as I stated in 

 a former article means more than 

 simply writing an advertisement for 

 a new.spaper. To be effective it 

 must be followed up by gooa goods 

 and close and careful attention to 

 orders. I would not discourage or deter 

 any young man from engaging in busi- 

 ness without capital, but be on the safe 

 side at all times and do not borrow more 

 than you can repay in a year's time. 



Nearly all large concerns have built 

 up their business from small beginnings, 

 and what they have dune you can do by 

 perseverance, pluck and industry. We 

 often hear that "it takes money to make 

 money." This is true in a restricted sense 

 only. Brains make money, brawn will 

 make as much as brute strength can 

 command In the market, but brains will 

 organize labor and capital and make 

 more, many times over, than either one 

 could alone. 



I would lay down these rules for all 



1 the business or abo 

 the business to follow: 



Expand your business in proportion to 

 your profits. 



Never borrow money to expand your 

 business unless your annual profits are 

 at least double the rate of interest you 

 have to pay. 



Never expand your business unless it 

 shows a good annual profit. 



Never borrow more than 10 per cent, 

 of the amount invested in the business. 



If for any reason you cannot com- 

 ply with these rules you had better go 

 out of business. Any business that shows 

 an annual increase of 10 per cent, or 

 more is prosperous. 



Expansion is the keynote to modern 

 business, but conservatism is the balance 

 ■wheel that carries it over the hard 

 places. System. 



PHILADELPHIA. 



CouRE.spoxDEXTs, please note that a 

 quotation '"per bunch" does not convey 

 any information unless it is specified 

 how many the bunch contains. It is 

 better to make all svich quotations by 

 the hundred as bunches vary so in size 

 in the diiTerent markets. 



The Flower Market. 



The first annual meeting was lield on 

 Thursday evening, October It), in Horti- 

 cultural Hall, President Lonsdale in the 

 chair. The by-laws were taken up first 

 and gone over with care. One amend- 

 ment and some changes were proposed, 

 but after discussion it was. decided that 

 no cliangcs or additions be made, the 

 whole being adopted as presented. The 

 charter, handsomely engraved, was ex- 

 hibited with the seal of the conuuon- 

 wealth and the signature of the governor 

 attached. 



The election of directors resulted in 

 the cl.'oice of David Beam, W. P. Craig, 

 H. C. Geiger, W. K. Harris, Joseph Hea- 

 coek, Edwin Lonsdale, R. O. Palmer, H. 

 G. Tull and J. W. Young. The tellers 

 were Robert Craig and George Ander- 

 son. It was a great pleasure to see the 

 former again looking well and hearty. 

 It was <lecided to let the directors theni- 

 selves draw lots for their terms of of- 

 fice, and to hold an opening reception 

 on ladies' night in the new market. 



^ Next day the directors' terms were de- 

 cided as follows: To serve for three 

 years, H. C. Geiger, W. K. Harris, Jo- 

 seph Heacock: for two vears, David 

 Beam, Herbert G. Tull, J.' W. Young; 

 for one year. W. P. Craig. Edwin Lons- 

 dale, R. G. Palmer. The officers chosen 

 for the ensuing year were: President, 

 •Joseph Heacock; vice-president, William 

 K. Harris: secretary, Edwin Lonsdale. 

 The treasurer vnW be elected later. 



Arrangements will rapidly be made to 

 have everything in shape by Thursday 

 evening. October 30, when every florist 

 is expected to come to the third floor of 

 1224 Cherry street, and to bring his fam- 

 ily or his sweetheart with him to the 

 great party. If by any accident you 

 don't get an invitation, just buttonhole 

 W. K. Harris. W. P. Craig or C. E. Mee- 

 han before tlie day arrives and they will 

 make it all right. 



The President. 



Joseph Heacock, who has been elected 

 market president for the first year, is 



one of our foremost growers, a man 

 whose ability and integrity have won 

 him respect everywhere and whose 

 bright, cheery nature has won him a 

 host of friends. He is an earnest work- 

 er, having put an amount of hard work 

 on tills enterprise that few men who 

 are as busy as he is could or would have 

 done. 



Mr. Heacock started in business as a 

 florist about fifteen years ago, making 

 carnations a specialty. Later he added 

 roses, and a few years ago palms. To- 

 day his specialties are Beauties and 

 palms and his place is famous as one 

 of the best and most prosperous near 

 this city. Under such a president the 

 market's success is assured. 



The Manager's Trip. 



Charles E. Meehan, the manager of 

 the new flower market, who spent a 

 couple of days last week looking at the 

 llower markets of New York and Bos- 

 ton, was greatly pleased with his trip. 

 He was especially enthusiastic about 

 Boston. He and his friends were so 

 kindly received by all the Boston grow- 

 ers that they felt at home at once. Busi- 

 ness in the Boston market was rushing 

 and stuflT pretty well cleaned up and 

 the growers away by 8:30 a. m. J\Iany 

 features of interest were noted. 



The rest of the day was spent among 

 the gi'owers. At the Waban Conserva- 

 tories a great house, 700 feet long, or 

 more, full of superb Brides and Maids, 

 was admired. At W. H. Elliott's the 

 lofty asparagus house, 40 feet high, 

 and a Liberty house, 140x30 feet, just 

 cut back, which has proved a little mint 

 during the past season, were objects of 

 especial interest. The hast place visited 

 was William Nicholson's, at Framing- 

 ham, where fine carnations were a fea- 

 ture. The glad hand and good stuff go 

 a long way toward making a trip pleas- 

 ant. 



The Coal Question. 



The florists of this section of the 

 country owe to President Roosevelt a 

 dee]) debt of gratitude for his eft'orts, 

 which have linally ended the great an- 

 thracite coal strike, that, as nearly all 

 the resolutions passed by the S. A. F. 

 0. H. put it, threatened the very life 

 of our business. 



Coal will come down to us slowly, 

 with the strong probability of many 

 vexatious delays, but there is every 

 reason to believe that the coal can be 

 had at but little advance over last sea- 

 son's rates. 



It is confidently predicted that some 

 of our growers will not return to anthra- 

 cite coal. It is imderstood that the 

 Dreer place, at Riverton, will give bi- 

 tuminous coal a full vears' trial and 

 test. 



Notes. 



S. S. Pennock received some fine Mrs. 

 Robinson chrysanthemums this week. 

 Weber, Halliday and DeWitt are all 

 sending him fine October Sunshine. 



The Pennsylvania Horticultural So- 

 ciety meeting was held on Tuesday. 

 Preparations for next month's show are 

 being actively pushed. 



Adolph Fahrenwald is sending in some 

 special Beauties and Liberties to Leo 

 Niessen. 



Eugene Bernheimer is handling a 

 handsome yellow chrysanthemum called 

 "October Sunrise." Also fancy Edge- 

 lys and Beauties. 



Wm. J. Baker is receiving some fine 



