808 



The Weekly Florists' Review. 



NOVBMBBB 6, 1902. 



RETAIL ADVERTISING. 



The retailer catering to a critical 

 trade and appealing to people of refine- 

 ment as well as of wealth is often puz- 

 zled as to the kind of advertising that 

 will be effective and in no way offensive. 

 The problem seems to us to have been 

 admirably solved by the Ernst Wicn- 

 hoeber Co., Cliicago, who liave recently 

 issued an artistically gotten up book of 

 engagements, or to quote from the title 

 page: "A book in which may be chron- 

 icled coming engagements and various 

 happenings." 



The book is 3 J by 5^ inches in size and 

 on the cover appears a bunch of violets 

 in color and the simple -title "Engage- 

 ments" in gilt. After several blank 

 pages appears a small engraving of their 

 store and a title page in which the firm 

 is mentioned as the publishers, and the 

 copyright mark. Tlien come blank pages 

 for engagements during October to. May 

 inclusive, each month having a specially 

 designed title page, the dates of two days 

 appearing in old English type on each 

 page. Following this are a few pages 

 on flowers in season during the months 

 noted, .written from the view point of 

 the flower lover rather than that of the 

 florist. Across the bottoms of these 

 pages appears the firm's full name and 

 address, separated from the reading 

 matter by a rule. It was designed by 

 Mr. George W. Wienhoeber and is cer- 

 tainly a great credit to him. 



ITie cost of issuing this little book 

 must have been considerable, but that 

 it will prove a profitable investment 

 there can be little doubt. No recipient 

 can fail to be favorably impressed and 

 each one is sure to make use of such a 

 helpful aid to the memory. And while 

 doing so they are frequently reminded 

 pf the florist by whom it was presented. 



But it would be a mistake to have 

 made use of a book that in anv way 

 suggested cheapness. To be effective 

 with critical people it must appeal by 

 its excellence and originality in design, 

 and were these essentials lacking it 

 would be better to save the expense al- 

 together as it then might do more harm 

 than good. 



RETURNING CONDENSATION. 



What make of steam pump would re- 

 turn to boiler water condensed in heat- 

 ing pipes? Tlie boiler is on surface of 

 ground. Size required for 15,000 feet of 

 li-mch pipe. Steam pressure 2 to 5 lbs. 

 Want a pump, not a steam trap. 



G. H. B. 



In reply to G. H. B., I know of no 

 steam pump which will operate succcess- 

 fully with the low pressure he mentions. 

 If he has access to an. electric current, a 

 small electrically driven pump could be 

 installed which would fulfill all require- 

 ments. Henry W. Gibbons 



New York. 



Unionville, Pa.— Mr. Joseph Renard 

 died about two months ago after a busi- 

 ness career of twenty years. He was 

 the successor of Thomas Seal as owner 

 of the Eo.sewood Greenhouses, and was 

 widely known as a carnation grower. 

 Mr. Kenard had customers all over the 

 world for his carnation cuttings. His 

 successor is Mr. G. de la Rigaudiere, 

 who bought the property and in partner- 

 ship with Charles Brown, of Canton, O., 

 has completely renovated the plant and 

 put it in first-class condition. 



Rooted 



Dnz. 



Gov. Wolcott, white S0.60 



Alba, white 60 



Golden Beauty, yellow 60 



Violania, variegated 1.25 



Mrs. Palmer, scarlet 60 



Mrs. HiKiiibotham. light pink.. .60 



J..U. Manley. scarlet 60 



Viola Allen, variegated 60 



Gaiety, fine variegated 60 



Harry Fenc. crimson 60 



Apollo, scarlet 60 



Dorothy Whitney, yellow 65 



Stella. Domer's variegated 60 



Corbett. salmon 40 



Dorothy, pink 50 



Chicot, white 50 



Gov. Roosevelt, maroon 35 



Prosperity, white -splashed 



pink .S5 



Norway, white 30 



Lorna. white 30 



Cuttings dTc?i. 



100 



$4.00 

 4.00 

 4.00 

 11.00 

 4.00 

 4.00 

 4,00 

 4.00 

 4.00 

 400 

 4.00 

 4.50 

 4.00 

 3 00 

 8.00 

 3.00 

 2.50 



1000 

 $35.00 

 35.00 

 a5.00 

 75.00 

 35.00 

 35 00 

 35.00 

 35.00 

 35.00 

 35.00 

 35.00 

 40.00 

 .35.00 

 25.00 

 25.00 

 25 00 

 20.00 



2.50 20.00 

 200 15.00 

 2.00 15.00 



Doz. 



Gold Nugget, yellow $0.30 



,30 

 .30 

 .30 

 .30 

 ,30 

 .15 

 ,15 

 .15 

 .15 



Lawson. pink . 



Bon H. Richard, white 



Morning Glory, shell pink. . 



Egypt, maroon. 



Queen Louise, white 



America, scarlet 



Crane, scarlet 



Genevieve Lord, light pink. 

 Evanston. red. 



Tidal Wave, pink 15 



.loost. pink 15 



Mermaid, salmon, fine 15 



Portia, scarlet 15 



Armazindy. variegated 15 



Lizzie McGowaa. white 15 



Wm, Scott, pink 15 



Marquis, light pink 15 



Argyle, pink 15 



Eldorado, yellow 15 



Gen. Maceo, maroon 15 



100 



$2.00 

 2.00 

 2.00 

 2.00 

 2.00 

 2.00 

 1,00 

 1,00 

 1.00 

 1.00 

 1.00 

 1.00 



1.00 



1.00 

 1.00 

 1.00 

 100 

 1.00 

 1.00 

 1.00 

 1.00 



1000 

 $15,00 

 15.00 

 15.00 

 15.00 

 15.06 

 15,00 

 10.00 

 10 00 

 10,00 

 10,00 

 10,00 

 10.00 

 10.00 

 10,00 

 10,00 

 10.00 

 10,00 

 10,00 

 10.00 

 10.00 

 10.00 



WRITE FOR PRICES ON LARGE LOTS. 



6 at 12 rate. 25 at 100 rate, 250 at 1000 rate. Terms, spot cash, prepaid to your city 



at above prices. All rooted cuttings sold under e.xpress conditions that if not satisfactory on 

 arrival, return immediately, when money will be refunded. 



Unrooted Cnttin^s or Fips at one-balf the price of Booted Cnttiners. 



California Carnation Co. 



LOOM IS, Placer County, CAL. 



Mention The Review when you write. 



LILLIAN POND.... 



THE LARGEST AND BEST WHITE. 



A pure white flower averaging 3K inches on 

 lone stiff stems. A continuous, free and early 

 variety with a flower perfectly formed and very 

 fragrant. 



A IMoney-IVIaker for You All. 



Orders filled strictly in rotation, delivery com- 

 mences January 1, 1903. 

 Prices— 12, $1.50 : 25. $3,00 : 60. $5,00 ; 100. $10,00 ; 

 250, $23.00. 500. $37. .50; 1000, $75.00. 



S. J. REUTER, 



WESTERLY, RHODE ISLAND. 



ROOTED CUTTINGS OF ROSES 



Now Beady. Write us your wants. 



BOSTON FERNS Z^IJ;, ^- «• ^- « 

 Stock Plants of Chrysanthemums. 



GERANIUMS in 2H-inch pots. 



SmiLAX. Plumosus and Sprengeri. 



CINERARIAS in 4-inch pots. Extra 

 nice plants. 



Cut Flowers - 



KOSES, CABNATIOITS 



and MUMS. 



.Write. 



GEO. A. KUHL, - PEKIN, ILL 



Mention The Review when you write. 



WM. MURPHY, 



Yholesale CARNATION Grower. 



Cut riowers and Rooted Cutting's 

 of Murphy's White, Jan. delivery. $6.00 100' 

 $50.00 1000. Phone Main 1111. Wire or write 



130 East Third St., CINCINNATI, 0. 



Mention The Review when you write. 



W. & T. SMITH COMPANY, 



GENEVA, N. Y. 



Wholesale 

 Growers of 



rnameutal Trees. Shrubs 

 Roses, Clematis, Pruit 

 Trees, and Small Fruits 

 in great variety. 



Send for our 'WholeHale Price List. 



Mention The Review when you write. 



m 



CARNATIONS! 



12,000 strong healthy field-grown plants. 



Per 100 Per 1000 



Bradt $7.00 $60.00 



Marquis 6.00 50,00 



Lizzie McGowan 4.00 30.00 



G. Lord 5.00 40,00 



Melba 5,00 40.00 



Mac Richmond 5.00 40,00 



Scott .. 4.00 30.00 



2.50 of one variety at 1000 rate, 



ISAAC H. MOSS, 



GOVANSTOWN, Baltimore, Md. 



Mention The Review when you write. 



~ Miss 



LOUISE FABER 



The longest stemmed carnation in existence. 

 Its fragrance and blooming qualities are second 

 to none. Color a bright pink. Flowers measure 

 3 to 3% inches, and stems 3% to 4 feet. Received 

 a certificate of merit at the summer exhibition 

 of the Pacific Coast Horticultural Society in >San 

 Francisco, Prices : $2.00 per 12 : $10.00 per 100 : 

 $75.00 per 1000 ; $500.00 per 10,000. Orders fiUed 

 in rotation, beginning Feb. 1, 



FICK & FABER, 



SAN MATEO, CAL. 



Mention The Review when you write. 



CARNATIONS 



AliL 

 THE 

 BEST 



I.EADIITG ITOVEI.TIES OP 1903. 

 The Best Varieties of 1902. 

 All the Standard 'Varieties. 

 Send in your orders for Rooted Cuttings now. 



GEO. HANCOCK & SON, Grand Haven, Mich. 



M^ntliin The Review when you write. 



CARNATIONS 



;F.DORNER&SONSCO.,LaFayette,lnil. 



Mention The Review when you write. 



