280 



The Weekly Florists' Review. 



Dbcembeu 31, 1903. 



SAMUEL S. PENNOCK, 



CLIJI/ F F'X D P yt GL Wholesale Florist, 



^ Y¥ LL 1 rM^h^^m m Ludlow St., PHIUDELPHIA. 



Mention the Review when yon write. 



S04 LIBERTY AVE., 



PITTSBURG, Pa. 



Pittsburg Cut Flower Co., Ltd., 



ROSES, VALLEY, BEAUTIES and CARNATIONS. 



WHOLESALE 

 FLORISTS. 



DENVER, COLO. 



Christmas Trade. 



Bright, sunny weather up to Decem- 

 ber 22 had a tendency to retard orders 

 for Christmas flowers, but a slight snow- 

 . storm on that date brought the public 

 to realize that Christmas was on hand 

 and business became quite brisk. The 

 day before Christmas was a record 

 breaker in the plant department and 

 those who had a limited amount sold out 

 on the 23rd. Prices were no better Than 

 last year and in some cases not quite as 

 good, especially on Begonia Lorraine, 

 which in this dry climate has not given 

 the best of satisfaction to the amateur 

 as a house plant. All retailers have 

 complained of the unsatisfactory results 

 from handling Lorraines, which lose their 

 attraction in a few days from store 

 treatment. Stock of this plant was one 

 month too early out here, consequently 

 there was great loss from this cause. 



While the cut flower trade was very 

 satisfactory and probably equal to pre- 

 vious years, there was considerable stock 

 left over, owing to the fact that the in- 

 crease in supply was one-fourth over last 

 year and no extra provision made for 

 handling on a retail basis, but the com- 

 mission house came to the rescue again 

 and got rid of the surplus to a great ex- 

 tent by shipping to mountain towns. I 

 think the prominence given plants, and 

 their superior character as grown out 

 here, lessens the sale of cut flowers 

 somewhat, especially among the middle- 

 class, who were formerly our best buy- 

 ers and who now prefer an attractive 

 plant, which has more utility and con- 

 veys the same sentiments, to the extrav- 

 agant dozen of roses, which loses its 

 beauty in a short time. ' The recent 

 change in location of one of the promi- 

 nent retail stores and the establishment 

 of a new firm does not seem to have 

 changed the business of the older firm 

 to any extent, although the new firm re- 

 ports a good trade, especially in plants 

 and Christmas decorations. 



Great Divide. 



Various Notes. 

 Christmas opened bright and pleas- 

 ant, with all the florists as busy as 

 could be. Take all of the different es- 

 tablishments, plants ran neck and neck 

 with cut flowers. The main part of the 

 trade came on the last two days. In 

 regard to Christmas greens the florists all 

 had their share and the hoUy in the 

 hands of the florists was fine, with lots 

 of berries. But this line of business is 

 uow mostly in the hands of the street 

 venders, who use an inferior article and 

 sell much cheaper than the florist can 

 afford to. In plants the leaders were 



"Quality" 



Many of onr customers tell us that 

 since they commenced using* Our Roses 

 they have no more trouble with g-etting* 

 Satisfactory quality. 



DON'T YOU WANT TO TBY IT? 



HELLER BROS., 



l?o"r*a^l"o^' NEW CASTLE, IND. 



Mention the Review when you write. 



poinsettias, azaleas, cyclamens and Be- 

 gonia Lorraine. On the whole the de- 

 mand this year was not so much for 

 Mgh priced plants as for those of medi- 

 um prices. The supply was about equal 

 to the demand. In cut flowers the lead- 

 ing call was for Beauties, roses, violets 

 and carnations. 



Lyle Waterbury, the commission man. 

 reports good sales of all flowers, 

 with especial call for Madame Chatenay 

 roses and poinsettias, also quite a lot 

 of late mums which went off in a hurry. 

 He had large sale for red bells, etc. His 

 greatest call was for carnations. Owing 

 to labor troubles in the mountains the 

 shipping trade of all fell off a good 

 deal. 



All the store windows were handsomely 

 decorated, the most noticeable being the 

 Park Foral Co. and the Scott Floral 

 Co., especially that of the latter, which 

 was in red effect, mostly poinsettias and 

 the lights red to match. The Scott 

 Floral Co. reports a great run on the 

 Hunt Christmas bell of tissue paper ros- 

 ettes and ribbon. 



Emil Glauber brought in a fine lot 

 of Chatenay roses and Uly of the val- 

 ley, which were good sellers. 



Enchantress was decidedly the leader 

 in carnations, the finest of them com- 

 ing from Benson and Ben Boldt, of 

 Daniels & Fisher, and Ben also had the 

 best poinsettias in the market. 



At the City Park they had, as usual, 

 the finest bed of poinsettias agoing, 

 but as they are not for sale they did 

 not conflict with the market. The finest 

 azaleas were from the Colfax Avenue 

 Floral Co. and the Park Floral Co., 

 but .Tohn Sked. of the Park Floral Co., 

 led in cyclamen and Begonia Lorraine. 



Thorne. 



Omaha, Neb. — Alfred Donaghue, Jr., 

 opened his new store on Farnum street 

 just before Christmas. It is a handsome 

 establishment, with a conservatory in the 

 rear and trade has started out very well. 



Peter Reinberg 



51 Wabash Ave., CHICAGO. 



WHOLESALE 



Cut Flowers. 



LARGEST GROWER 

 IN THE WORLD 



1,000,000 SQUAKE FEET OF ai.ASS 



Current Price List. 



Per Doz. 



AM. BEAUTIES, ex. long stem ^s.oo 



30-36 in. stem 6.00 



" 24-in. stem 5.00 



20-in. " 4.00 



15-18-in. stem 3.00 



12-in. stem 2.00 



Short stem 1.50 



Per 100 



CHATENAY. extra select $10.00 to $15.00 



medium 6.00 to 8.00 



LIBERTY, extra select 10.00 to 15.00 



medium C.OOto 8.00 



SUNRISE, extra select 10.00 to 1.5.00 



" medium 6.00 to 8.00 



BRIDE S.OOto 12.00 



BRIDESMAID S.OOto 12.00 



GOLDEN GATE S.OOto 12.00 



PERLE e.OOto 10.00 



CARNATIONS S.OOto 6.00 



ROSES, OUR SELECTION .5.00 



All flowers are perfectly fresh 



and properly packed. 



No charge for P. &, D. on orders over $5 00. 



MpptloD ReTlew wben yog write. 



London, 0. — On Christmas night the 

 boiler in the greenhouses of James Rich- 

 ardson sprung a leak which put out the 

 fire and tue plant was frozen up soUd. 

 The loss is estimated at about $1,200. 



