326 



The Weekly Florists' Review, 



jAXUAnr 7, 1904. 



SAMUEL S. PENNOCK, 



C^l]|/ F^ FX D F" yt GL Wholesale Florist, 



;3 ▼¥ LL I t^L>%^# 1612 Ludlow St., PHILADELPHIA. 



Mention tbe Review when yon write. 



304 LIBERTY AVE., 



PITTSBURG, Pa. 



Pittsburg Cut Flower Co., Ltd., 



ROSES, VALLEY, BEAUTIES and CARNATIONS. 



WHOLESALE 

 FLORISTS. 



BUFFALO. 



Very Cold, But Thankful. 



Those who thought our extremely early 

 winter was but a cold snap and would 

 let up before real winter have been sadly 

 mistaken. As King Frost grows older 

 he grows more searching and severe and 

 the last few days it 's a terror. But we 

 have seen much worse, so don 't let us 

 complain and, after the unspeakable 

 afflictions that have visited a great city 

 and wrecks and ruins in other localities, 

 we should be more than thankful that 

 we have health and coal to warm us and 

 many blessings that we don 't half appre- 

 ciate till misfortune arrives. 



State of Trade. 



It would not be just the thing to men- 

 tion who says their holiday business was 

 better or worse than last year. Some 

 were satisfied, a few say it was decidedly 

 ahead of last year and still a few say 

 candidly that they were disappointed. 

 So, striking the average, it may be put 

 down as about like a year ago. 



One of our Main street florists, S. A. 

 Anderson, went into the advertising line 

 in quite a departure from the usual 

 florists' venture. A whole broadside sheet 

 was used in our leading daily newspaper. 

 This means a great outlay and business 

 has to respond and I understand it did. 

 But only one or two at a time could 

 afford to adopt this department store 

 scale of advertising, because the retail 

 business in our line does not exist and 

 all the advertising you could pay for 

 ■would only slightly increase the normal 

 volume of sales. We think it is entirely 

 a different matter with a department 

 store, which handles something that every 

 man, woman and child in the community 

 is looking for. However, these remarks 

 are not intended to discourage those who 

 want to show such enterprise and I ad- 

 mire the pluck of the man who is the 

 first to do it. 



There were certainly rather more flow- 

 ering plants offered than were wanted. 

 A good lesson would be to grow less and 

 grow them better. Palms showed an in- 

 clination to come back to their former 

 popularity and many were sold, and so 

 were nice ferns. Berried plants did not 

 go at all. Azaleas, cyclamens and be- 

 gonias were most in demand and hand- 

 some pans of poinsettias, but single 

 plants of these sold slowly. 



Various Notes. 



On New Year's night the Buffalo Club 

 gave its annual ball. The decorations 

 were very handsome, went into four fig- 

 ures and were done bv W. J. Palmer & 

 Son. 



New Year's was a bright day and the 

 sun shown out and sleigh bells tinkled. 



"Quality" 



Many of our customers tell us that 

 since they commenced iising* Our Boses 

 they have no more trouble with getting 

 Satisfactory quality. 



DON'T YOU WANT TO TRY IT? 



HELLER BROS., 



I?o"r\^^"o? NEW CASTLE, IND. 



Mention the Review when .von write. 



Violets sold in large quantities. New 

 Year 's, once the great florists ' day, has 

 for years been little more than any other 

 day in midwinter. Yet this year it 

 seemed more like old times. Perhaps the 

 old New England New Year's is com- 

 ing back to us. 



As you get old you are no longer a 

 fit person to take charge of a compli- 

 cated decoration. Leave it to young 

 blood. But what a difference in the 

 people who give you the order and what 

 3'ou have to put up with. There are 

 some .iobs I would like to make the bill 

 out for in this style; it would never be 

 collected, yet it would be a great satis- 

 faction to let these creatures know of 

 your sweet sentiments toward them : 



Miss Inlierited Dongh. 



Dr., to Wm. Greens, Fiorist. 



500 yds. h^ urel wrea tiling $ ."►" 



5 cases lioliy 7i> 



Flowering plants loaned 00 



Palms 50 



Cut flowers 75 



Labor of self and man, doing and un- 

 doing and alterations 125 



To wear and tear of health and general 

 anno.vance trying to carry out "sufr- 

 gestions' ' 1S5 



.ta20 



w. s. 



This is good weather for the wagon 

 heater men ; they report business boom- 

 ing. 



COETMANS, N. Y. — The firm of Blau- 

 velt Bros, has been dissolved. E. Blau- 

 velt will continue growing sweet peas for 

 the wholesale market. Harry Blauvelt 

 expects to enter the retail and wholesale 

 business about March 1. 



Shenandoah, Ia. — Early in the morn- 

 ing of December 26 fire destroyed the 

 boiler and packing sheds at the green- 

 houses of O, B. Stevens, the loss being 

 estimated at $1,500, fully covered by 

 insurance. Considerable stock in the 

 greenhouses was damaged but the wind 

 was away from the buildings and they 

 escaped with small injury. The fire 

 started from defective heating apparatus. 



Peter Reinberg 



51 Wabash Ave., CHICAGO. 



WHOLESALE 



Cut Flowers. 



LARGEST GROWER 

 IN THE WORLD 



1,000,000 SQUABS FEET OF OI.ASS 



Current Price List. 



Per Doz. 



AM. BEAUTIES, ex. long stem $6.00 



30-36 in. stem 500 



24-in. stem 4.00 



20-in. " 3. CO 



15-lS-in. stem 2.00 



12-in. stem 1.50 



Short stem, per 100,$6.00-8.00 



Per 100 



CHATENAY, extra select $10.00 to $15.00 



" medium 6.00 to 8.00 



LIBERTY, extra select 10.00 to 15.00 



medium 6.00 to 8.00 



SUNRISE, extra select 8,00 to 10.00 



medimn 6.00 



BRIDE e.OOto 10.00 



BRIDESMAID e.OOto 10.00 



GOLDEN GATE 6.00 to 10.00 



PERLE 6.00to 10.00 



CARNATIONS 3.00 to 4.00 



ROSES, OUR SELECTION 5.00 



All flotrers are perfectly fresh 



and properly packed. 



No charge for P. & 0. on orders over S5 00. 



UentloD Review wben yoa write. 



Enclosed find the final payment on my 

 Florists' Manual, by Wm. Scott, and per- 

 mit me to say I never invested $5 in a 

 better way. — E. V. Bushong, Edger- 

 ton, O. 



