916 



The Weekly Florists* Review. 



March 24, 1904. 



. Market. Each question will be submit- 

 ted to a competent person and answered 

 under number. Correct name and ad- 

 dress must always accompany in(iuiry, 

 but will not be published. 



No. 10. — Will the Liberty rose pay 

 when rested like a hybrid? Ans. — We 

 always think it wise to keep back Lib- 

 erty and treat it as a hybrid after Christ- 

 mas, as we get one crop t'ur Easter am! 

 another for June. Phil. 



NEW YORK. 



The Market. 



Up to this writing there has been no 

 improvement in the market. The finest 

 Beauties were olfered at 15 cents last 

 Saturday, Brides and Maids at 6 cents 

 and special violets as low as 25 cents a 

 lUU. These low quotations are a fair 

 indication of the trend of the whole 

 market. The supply has been enormous 

 in every line and bulbous stock, valley, 

 mignonette and the rest of the proces- 

 sion seem to have forgotten what values 

 mean. But the spring boom cannot much 

 longer be delayed. 



Easter is little more than a week 

 distant. Its coming is in the air. Never 

 was it so welcome, and that it will be 

 better than has been hoped for is my 

 sincere belief. Already the retail stores 

 are brilliant in color and suggestive of 

 the springtime. It will be both a plant 

 and cut flower Easter, for there will 

 be an abundance of cut blooms and 

 prices will be more reasonable than for 

 many a year. I question if the finest 

 violets will go above 50 to 75 cents a 

 hundred. Carnations will be abundant 

 and at figures that will attract the re- 

 tailer and the public and even roses will 

 make demands that are no longer pro- 

 hibitive. 



The retailers have made these holi- 

 days plant festivals, but the pubUc also 

 wants roses, carnations and violets and 

 will have them for Easter if treated 

 fairly. Unpickled stock at fair prices 

 will not leave a flower in the wholesale 

 boxes on Easter Sunday. 



At the Retail Stores. 



It will be another week before the re- 

 tail store decorations for Easter begin. 

 They will be very elaborate this year and 

 already immense plant purchases indi- 

 cate an unusual anticipation of demand. 

 Already some of the windows are 

 charming with azaleas and Crimson 

 Eamblers. Alex. McConnell has some 

 beautiful specimens of this favorite rose 

 in his window. 



David Clarke's Sons have abundant 

 space for display in their new store, but 

 none too much for their large stock of 

 Easter plants. The great windows are 

 re-decorated every morning and are nev- 

 er two days alike. The past year has 

 been the best in their long career. 



Small 's windows are brilliant with 

 electric lights and banks of blooming 

 plants. Thorley had a charming dis- 

 play on Monday, but it remains for 

 next week to reveal the novelties with 

 which every Easter he surprises the pub- 

 lic. Ladv clerks are his latest nov- 

 elty. 



Bowe seems to be always busy, his 

 location being especially favorable for 

 transient trade as well as convenient for 

 his growing list of steady patrons. His 

 color effects in the windows betoken the 

 artist in arrangement and he handles 

 only the best in the market. 



Mrs. Scallon 's new store, in the Im- 

 perial, is now complete. Great copper 

 doors add to the massive effect on en- 

 tering and marble and mirrors complete 

 one of the prettiest stores in the me- 

 tropolis. 



Mackintosh has among his Easter or- 

 ders one for 1,000 cut lilies for ship- 

 ment in the form of a cross to a Pitts- 

 burg patron. 



Siebrecht & Son have every facility 

 this season for the largest Easter in their 

 career. In addition to their own won- 

 derful new store, they have two im- 

 mense stores in the building reserved 

 for their overflow and shipping and have 

 already commenced to stock up for the 

 demand of the coming week. The splen- 

 did building is a monument to the en- 

 terprise of Henry Siebrecht, whose in- 

 domitable will has carried the great un- 

 dertaking to a successful consummation. 

 Immense windows, 100 feet in length, are 

 on the Fifth avenue and Thirty-eighth 

 street sides of the building. The white 

 marble furnishings within, counters, ta- 

 bles and wainscoting, give the whole an 

 air of richness and solidity in keeping 

 with the store 's immensity. A balcony 

 affords Mr. Siebrecht a private office, 

 commanding a view of the store and 

 complete in all its conveniences. In the 

 large basement is every facility for pot- 

 ting, making up and the care of palms 

 and storage for every requirement of the 

 business. The firm is building at Nine- 

 ty-first street and Broadway, a large 

 conservatory, where a retail branch will 

 also be established, w-hile their hand- 

 some store at Broadway and Forty- 

 eighth will be continued. An immense 

 amount of the product of their great 

 plant at New Eochelle is disposed of 

 in their retail trade. This has grown 

 rapidly since the new store was com- 

 pleted at Christmas. A daily automo- 

 bile service between the city stores and 

 the greenhouses at New Eochelle is con- 

 templated. Visiting florists should not 

 fail to see for themselves when in New 

 York the greatest floral establishment 

 that has existed since the hanging gar- 

 dens of Babylon were in their glory. 



Various Items. 



Schloss Bros, are showing some beau- 

 tiful novelties in Easter ribbons, scarfs 

 and cords, that are largely used on Fifth 

 avenue and Broadway. These young men 

 are building up a flie business and on 

 a basis of courtesy, personal attention 

 and original conceptions, that bids fair 

 to emphasize their claim as ' ' The Eib- 

 bon House" of the city. 



Alex Guttman will have 2,000 pots of 

 violets for his Easter customers. His 

 cut flower shipping department has be- 

 come an important adjunct to his busi- 

 ness, which he says has more than dou- 

 bled since Easter, 1903. 



Several big department stores will 

 handle flowering plants, most of them 

 likely unsatisfactory to their customers 

 as few have proper facilities for safe 

 delivery. 



The sympathy of the trade is ten- 

 dered Elwood Brant, the rose grower, 

 of Madison, in the loss of his mother 

 last week. 



Freeport. L. I., appreciates the popu- 

 lar ex-president of the S. A. F., genial 

 .Tamos Dean, who has again been elected 

 president of the town. 



The bowlers gathered in goodly num- 

 bers notwithstanding the storm on Mon- 

 day evening. Secretary Ford returning 

 to the fold after weeks of illness. Next 



ilonday 's prize contest will see the ban- 

 ner attendance of the year. The prizes 

 are to be wrapped carefully so that the 

 surprises may be genuine and no prize 

 is to be less in value than $1. The 

 third game of the evening will decide 

 tlie pi'ize winners. All friends of the 

 New York Club are cordially welcomed. 



The attendance of New Yorkers at 

 the rose show in Philadelphia is likely 

 to be quite large. President Traendly, 

 J. B. Nugent, A. H. Laugjahr and pos- 

 sibly others from the wholesale district 

 intend to be present. 



Traendly & Schenck are handling im- 

 mense quantities of violets and doing 

 an extensive shipping trade, especially 

 in roses. During the many years of ex- 

 istence of this house it is their boast 

 that never has a single day found them 

 away from the opening of business at 7 

 a. m., except in case of sickness or ab- 

 sence from the city. It is a record to 

 be proud of. 



That dear old reminder of spring. Gen- 

 eral Jaeq,, is again in the market. Ul- 

 rieh Brunner, too, maintains its popu- 

 larity. 



If, as is rumored, the old Thirty- 

 fourth street market is demolished to 

 make way for the Pennsylvania rail- 

 road 's march of progress, the Coogan 

 building will hardly be able to contain 

 the additional growers, who will there 

 be obliged to seek an outlet for their 

 products. 



Ford Brothers are preparing for a 

 big Easter trade as usual. Just now 

 their double Murillo and Keizerskroon 

 tulips meet with ready sale at 4 cents. 

 They anticipate an enornunis violet crop 

 for Easter and reasonalilc prices. Wm. 

 Ford has recovered fn ni a severe at- 

 tack of grippe, and is ready for bowl- 

 ing. Ford, Lang, Haffner, Traendly, 

 Maxwell, Siebrecht, O'Mara, Theilmaun 

 and Burns constitute a bunch of bowl- 

 ers from which it ought to be easy to 

 select six who can average 175 and that 

 will certainly lift the cup at St. Louis. 

 .Tos. Fenrieh and J. F. Hayward, of Ford 

 Bros., are also excellent bowlers. 



Charles Millang will have a great 

 Easter display by the end of the week 

 iu the big room above his wholesale 

 store. This new department of Mr. Mil- 

 lang 's and his well stocked conserva- 

 tories have proved a great convenience 

 to many of the retailers this winter. 



Geo. E. Bradshaw is disposing of fern 

 balls by the hundred and wUl have a 

 fine general plant display for Easter, in 

 addition to his growing cut flower trade. 



James McManus says the orchid sup- 

 ply will be abundant and that both the 

 local and sliipping demand has grown 

 steadily every month and bids fair to 

 increase still more as his facilities for 

 supply are realized. 



George Saltford's store is none too 

 large, since he doubled its size for his 

 growing wholesale trade. Not only vio- 

 lets but every variety of cut flower is 

 here iu abundance. His son is an able 

 lieutenant and additional office help and 

 constant personal attention to business 

 attest the growth of his trade and popu- 

 larity. 



Walter Sheridan will have his usual 

 first-class and extensive supply of the 

 best Beauties, violets and carnations for 

 the Easter demand, which is always as 

 steady as a rock at this place. 



Jas. A. Hammond is the "orange 

 king, ' ' as usual, and has 1,000 superb 

 plants of all sizes and innumerable pots 

 of violets to select from, hundreds hav- 



