Mahi-h 24. i;i<i4. 



The Weekly Florists' Review. 



917 



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AN ESSTER NECESSITY. 



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CHIFFONS CHIFFONS CH'f'f^ONS 



The Florists' Benefactor. 



Best and most economical ribbon ever put on the market. When 

 used in connection with plants, baskets or design work, its value 



can readily be seen. The up-to-date florist is using our celebrated 4 and 6-inch Chiffons. WHY NOT YOU? 



Samples and prices on application. THE FOLLOWING COLORS IN STOCK : — White, Yellow, Light and 



Dark Pink, Lavender, Violet, Nile, Moss Green, Cardinal, Purple. 



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M. RICE & CO. 



RffiBON SPECIALISTS. THE LEADING FLORISTS' SUPPLY HOUSE. 



918 Filbert Street, 



^^"^i^. PHILADELPHIA. 



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Mention The Review when you write. 



uiy bt'fii already booked for next week's 

 delivery. 



.Tohn I. Eaynor's goods are of superb 

 quality aud there is uo limit to supply. 

 The L'roweauum feru finds here its New 

 York headquarters and is growing in 

 popularity. 



Alfred Langjahr's Lawsons and that 

 superb red, Xo. 44, are in great de- 

 mand. 



L. J. Kreshover predicts a- good Eas- 

 ter and has much business hooked, while 

 :iliipments out of town have been con- 

 stant for some weeks for the festive oc- 

 casion. He says coco matting is scarce 

 this season owing to the foreign use 

 of it for ladies' hats. Southern smilax 

 is coming poor now on account of the 

 sap running freely, spring being well 

 advanced in the south. But he has a 

 way of preserving it so that at all times 

 its quality may be depended on. 



Young & Nugent show beautiful stock 

 of gardenias and Liberties and will have 

 lilies in pots in abundance aud a hand- 

 some general display as usual. 



John Young will have the superb car- 

 nation output of the Cottage Gardens 

 and 200,000 lilies, not to mention other 

 stock, with which to do his share in 

 adding to the general Easter joyous- 

 ness of the hig city. 



It is thirty-two years since John J. 

 Perkins began the wholesale cut flower 

 business in New York, but the years sit 

 lightly on him and he is handling su- 

 perior Brides and Maids just as vigor- 

 ously as ever. In the serious illness of 

 his son he has the sympathy of all his 

 associates in the wholesale business. 



Wm. Ghormley 's emporium will be 

 filled to bursting with the best of every- 

 thing the market affords, violets, lilies 

 and Beauties especially in evidence. 

 Potted plants will be left this year to 

 other handlers and cut flowers receive 

 his undi\ided attention. 



Moore, Hentz & Nash have an estab- 

 lished reputation for rose stock that age 

 does not tarnish nor the years diminish. 

 The past year has been their best. The 

 Queen of Edgely finds excellent encour- 

 agement under their supervision. Their 

 Beauties have a wide reputation. 



The Cut Flower Co. proceeds on its 

 "forward march" under the able man- 

 agement of .los. ilillang. ' ' the lily king. ' ' 



He anticipates an enormous Easter. 

 Frank and August ilillang aud Bounot 

 Bros, hold the fort daily in the Cut 

 Flower Exchange in the Coogan build- 

 ing, and are always to be found faith- 

 fully attentive to business and with well 

 filled ice boxes of every kind of cut 

 flowers in quality and variety to meet ev- 

 ery requirement. 



The pioneer house of J. K. Allen is 

 still open for business at the same early 

 hour as in all the years, and time does 

 not seem to have dimmed the eyes nor 

 decreased the energy and enthusiasm of 

 the cheerful helmsman. He says that this 

 will be "an old time Easter" and his 

 optimism is inspirational. 



N. Lecakes & Co.. with their four de- 

 pots, their great storage capacity, their 

 private lily pond and the care used in 

 the selection of their goods have estab- 

 lished a wide and creditable reputation 

 and built up a business that is growing 

 fast and worthily. This has been by 

 far the best vear of their experience. 

 Mr. Lecakes, who is on a visit to the old 

 home near Mars Hill, will return to 

 New Y'ork shortly, accompanied by one 

 of Greece 's fair daughters as his bride. 



Sigmund Geller reports an excellent 

 Easter business. His genial representa- 

 tive has just returned from a very suc- 

 cessful western business trip. Mr. Gel- 

 ler has many novelties and a fine stock 

 of goods to choose from at his well fur- 

 nished establishment on West Twenty- 

 eighth street. 



A. J. Fellouris is another of the green 

 goods men whose strict attention to busi- 

 ness has established for him a trade that 

 is a credit to his ability and honorable 

 methods and a guarantee of continued 

 and increasing prosperity. 



Eeed & Keller have many novelties, 

 as usual, for Easter, most of them their 

 own inventions, a new patented iron 

 plant stand and paper jardinieres being 

 especialh- serviceable. A new iron stand 

 with lever attachment that locks every 

 eighth of an inch is a late invention that 

 is wonderfully convenient. Stemmed 

 cape flowers are another novelty that 

 "fill a long felt want." Over half as 

 many folding bells for Christmas are al- 

 ready sold as were sold during the whole 

 of last season. Fibrotto pot covers in 

 red. green and gold are very popular. 



t asket Tops, liglit aud serviceable, made 

 of wicker, are another late addition to 

 tlie useful novelties and a wire casket 

 top with wire fringe attachment will 

 appeal to all who realize the wonderful 

 convenience of this requirement. Their 

 factory has been moved from Staten Is- 

 land to Brooklyn. Four floors in the 

 city establishment are crowded with 

 goods of every description. The volume 

 of business shows constant increase. 



Clias. Zeller Sc Son, Julius Eoehrs, J. 

 M. Keller, Fritz Dressel, Anton Schul- 

 theis. H. C. Steiuhoff, E. Dreyer, Sie- 

 brecht and .John Scott are the basis of 

 plant supply, without whom Easter 

 would be a " barren wilderness ' ' in New 

 York. It would be hard to particularize 

 as to variety, quality and quantity at 

 these great establishments, any one of 

 which could meet the requirements of a 

 city of ordinary size. 



The Hinode Florist Co., of Woodside 

 and Secaucus, are among the largest 

 growers of lilies in America. They also 

 have an abundance of Japanese novel- 

 ties and are popular and progressive. 

 Especially do they appeal to us now 

 while their native land is making its 

 great fight in behalf of human liberty 

 and national existence. 



May I take this opportunity of ex- 

 pressing my own grateful appreciation 

 of the confidence and patronage giver* 

 the Review '.s representative in the east 

 during the past year and my sincere 

 wishes to every member of the trade for 

 a happy and prosperous Easter. 



J. Austin Sha"w. 



BEDDING ROSES. 



How early shall we advise our custom- 

 ers to plant out bedding roses in Illi- 

 nois? c. B. 



If these roses are in a dormant state, 

 any time after the frost is out of the 

 ground and the ground dry enough to 

 work, will do. When planted early the 

 roots begin to work before the eves 

 break, thus giving them a chance to with- 

 stand any dry spell during early summer. 

 If they are started in pots the planting 

 should be deferred till the last week of 

 ilay. ElBES. 



