920 



The Weekly Florists' Review. 



Mahck 24. 1904. 



This Issue of The Review Contains 124 Pages. 



THE FLORISTS' REVIEW 



G. I. GRANT. Editor and Manageb. 



PUBLISHED EVERT THtTRSDAT BT 



The FLORISTS' Publishing Co. 



6«0-635 Caxton Balldlng, 

 334 Dearborn Street. Chlcag:o. 



New Yohk Office: 201 We8t Kteth Street. 

 J. AUSTIN Shaw. Manager. 



Subscription 11.00 a year. To Europe. 12.00. 

 Subecrlptlons accepted from those In the trade 

 only. 



Advertising rates: Per Inch. $1.00; Kpage.915; 

 fullpage.$30. Discounts: 6 times. 5 percent; 13 

 times. lOpercent; 26 times. 20 percent; 52 times. 

 30 per cent. Discounts allowed only on consecu- 

 tive Insertions. Only strictly trade advertising 

 accepted. Advertisements must reach us by 

 ■Wednesday morning to Insure insertion in the 

 SBue of the following Thursday, and earlier will 

 be better. 



Entered at the Chicago post-office as mail 

 tnatter of the second class. 



This paper is a member of the Chicago Trade 

 Press Association. 



INDEX TO ADVERTISERS. 



This Index covers only those having displayed 

 •dvertisements. There Is a host of others mak- 

 ing offers in our classified ad vs. and they win be 

 found there under their proper headings. 



Dillon Greenhouse 



Mfg. Co '.Ui'.i 



Dlngee & Conard Co. .1)60 

 Dorner, P.&SonsCo.!i89 



Doughty. Jno '33~ 



Dreer, H. A 943-71 



Dunne & Co 1)74 



Edfrar & Co. , C. P . . . .'.i?.! 

 Elckholt. Mrs. Cha8.!i35 

 Elizabeth Nur. Co . . .%1 



Kills. P. M <.«3 



Ernst & Son. H DM 



Pinley, C. E UBS 



Plorlsts' Hall A8so..'.iM 



Foley Mfg. Co %3 



Pord Bros SSS-9ol 



Poster. L. H U35 



Prlth. C. A. V W.) 



Garland Co.. Geo. M. 



W5-96H 



Garland. Prank 932 



Gasser Co., J. M 934 



Geller. Slgmund 870 



Ohormley, W Sti9-',i;w 



GIblln A Oo .978 



Glen wood Nurseries 93S 

 Good & Reese Co .... 954 



Graham. H 890-934 



Grave. E. T 939 



Gude & Bro.. A 934 



GuUett &Son3 942 



Guttman. A. J 870-931 



Hanunond. B 970 



Hammond, J. A..8S9-930 



Hansen. H 952 



Hauswlrth. P. J 934 



Heacock, Jos 888-943 



Heller Bros 8.S8 



Helios-Upton 970 



Herr, A.M 954 



Herrmann. A 890 



Hews &Co., A. H 9r>4 



Hill Co.. E. 6 867 



HlnodePloral Co. ...875 



Hlppard, E 976 



Hitchlngs&Co.. 866-974 



976-78 



Hobbies Limited . . .948 

 Holton & Hunkel Co.931 



Hunt, E. H 88;i-932 



Huntsvllle Whole- 

 sale Nursery 93,S 



Igoe Bros 971 



Jackson & Perkins.. 9TO 



Jacobs & Son 974 



Johnson Si Stokes . . .924 

 Johnston Glass Co . .976 



Johnston. T. J 934 



Jurgens, Aug 932 



Kastlng, W. P 8ii7 



Kennicott Bros. Co. 



867-79 



Kennell. J. Pay 924 



Kentucky Tobacco 



Product Co 970 



KlngConstrucIlonCo974 



Kramer & Son 96.8 



Kreshover. L. J 890 



Krick. W. C 9W 



Kroeschell Bros. Co. 971 



Euehn. C. A 933 



Kuhl. Geo. A 939-46 



Lager & Hurrell 952 



Lange. A 934 



Langjahr. A. H 930 



Larchmout Nur- 

 series 950 



Laub& Son, A 944 



Lecakes & Co.. N 873-931 



LeCoq &Co., A 948 



Leonard. W. A 939 



Llmbach, C 976 



LiltIeaeld,S 944 



Livingston Seed Co. 946 

 Lockland Lumber 



Co 971 



Loomls C;irnatlon Co92h 



Loomls Ploral Co 928 



Lord A Burnham..970-80 



McConnell. Alex 934 



McCray Refrlgarator 



Co 958 



McCullough's Sons.. 933 

 McKellar. Chas. .88t;-932 

 McManus, Jas. 92r.-27-;iO 



McMorran & Co 972 



McNally. E 935 



May & Co.. L. L 938 



May. Jno. N 965 



Meehan. C. E 931 



Metropolitan Mate- 



rl:il Co 9;i7 



Mlchell Co., H. P 924 



Michigan Cut Flower 



Exchange 933-69 



Millang, A 931 



Millang, C 871-930 



Millang, P 931 



Miller, bell 942 



Mineralized Rubber 



Co 972 



MonlngerCo.. J. 0...969 

 Montana Fertilizer 



Co 937 



Moon Co., W. H 960 



Moore. Hentz & Na«h 



873-930 



Morehead. J 962 



Moss. Isaac H 944 



Murphy. Wni 929 



National Florists' 

 Board of Trade.. ..931 



Nefl. L. 1 934 



Neldinger. J. G 890 



N.Y. Cut Flower Oo. 



868-930 



Nicotine Mfg. Co.... 968 



Nlepp. G. P 952 



Niessen, Leo 919 



OeeanParkFIoralCo954 



O'Hagan J. H 938 



Ozone Park Nureer- 



ies 946 



Partridge, W. K 939 



Parker-Bruen Co 968 



Park Floral Co ',134 



Pauwels. Then .. 948 



Peacock. W. P 954-64 



Pennook.S. S 929-39 



Perkins. J. J 931 



Pernet-Duoher. J .. 948 

 Peterson Nursery.. '.t38 

 Philadelphia Whole- 

 sale Flower Mar- 

 ket 933 



Plerson. F. A 954 



Plerson Co.. P. R 867-951 

 Plerson-Sefton Co... 978 

 Pine Tree Silk Mills 



Co 9.15 



Pittsburg Cut Flow- 

 er Co 890 



Pittsburgh Plate 



Glass Co 976 



Poehlmann Bros 



876-9:i2-39 



Pollworth Co 964 



Quaker City Machine 



Works 973 



Randall Co., A,L, 878-932 



Raw lings, E. 1 958 



Rawson & Co 925 



Raynor. J. I 931 



Reed & Keller ....930-65 

 Rees &. Com pere 924 



Regan Ptg.House. '.167-68 



Reld. Edw 8,81; 929 



Relnberg, Geo 882-933-40 



Relnberg, P 885-952 



Rice &O0.. J. H 937 



Rice. M. &Co 917 



Riedel & Splcer 930 



Robinson & Co 890 



Rock. W. L 934 



Roehrs. Julius 958 



Rupp. J. P 958 



Ryerson. U. C 969 



Saltford. Geo 874-930 



Schillo. Adam 969 



Sehloss Bros ,878 



Schmltz. P. W.0. 890-946 



Seollay. J. A 978 



Scott, John 9,59 



Scott Co.. W 9;i4 



Sharp, Partridge & 



Co 978 



Shepherd Co.. T. B ..925 



Sheridan, W. P 930 



Shlbeley 934 



Shrewsbury Nurser- 

 ies 938 



Siebert. C. T 971 



Slebrecht \: Son .. 921 



Sinner Bros 880-932 



Skldelsky, S S 952 



Skinner. C. W 977 



Slinn & Hughea. 930 



Smith. H. J 944 



Smith &Son.N 936 



Smith, W. C 942 



Smith Co.. W. &. T. . 938 

 SouthParkFloralCo.888 

 Sprague Smith Co... 976 

 Standard Pump & 



Engine Co 974 



Stein. F. D 931 



Stern.G 890 



Stern&Co., J 890 



Stewart Iron Works 970 



Stewart, S. B 935 



Stone & Co., Chas. D 947 



Stoothoff. H. A 970 



Storrs & Harrison 944-55 

 Stunipp & Walter Co. .924 

 Superior Machine & 



Boiler Wor'is 975 



Swanson . Aug. S 934 



Syracuse Pottery Co 964 

 Thompson ^Morgan ',t48 

 Thorburn. J. M. &Co 925 

 Tobacco Warehous- 



lng& Trading Co . . . 970 



Totty. C. H 956 



Traendly & Scheuck 



875-931 



Vandegrift&Co .P.B.949 

 Van der Weijden & 



Co 948 



Vawter. E. J 934 



Vesey, W. J. &M. S..952 

 Vincent. Jr. R. & Son 941 

 Vredenburg & Co .938 47 



Walz, L.P 890 



Watson. T. R 938 



Weber. P. C 934 



Weber & Sons 942 



Weeber & Don 925 



Weiland.M 934 



Welland & Rlsch . . . .932 



Wells & Co., W 948 



Whltton, S 961 



Wlegand & Sons 934 



Wletor Bros 884-',«2 



Wilcox. J F 888 



Wllks Mfg. Co 978 



Winterson Co., E. P. 881 



Wlttbold Co 934-K! 



Wolf &Bro.. A. Q... 974 



Young. John 876-930 



Young, J. W 929 



Young & Nugent 930 



PROVERBS. 



Familiarity with an ad breeds an 

 order. 



Better a small ad than none at all. 

 'Tis better to advertise than to be 

 advertised — by the sheriff. 



Every advertiser is the architect of 

 his owTi fortunes. 



Faint ads ne'er won fair lady. 



Given an inch, a successful advertiser 

 will soon take an ell. 



It's the poor ad that pleases your 

 competitor. 



Love and a good ad cannot be hid. 



Some are weather-wise; others ad- 

 vertise. 



A company is known by the men it 

 keeps. 



Two ads are better than one. 



Yon cannot carry a crooked ad in :i 

 straight paper. 



Advertising is the staff of trade. 



Ad news travels swift. — AgriculturMl 

 Advertising. 



FOLLOW THE INQUIRIES. 



We consider followiug up inquiries the 

 mo.st important part of advertising. Ad- 

 vertising in newspapers, etc., is the visi- 

 ble part of the campaign. Follow up 

 is the invisible part. Most of the bulk 

 of an ocean liner is below the water line 

 — all the boilers, engines and vitals. The 

 vital part of an advertising campaign is 

 often below the water line, too, other- 

 wise the campaign is top heavy. The 

 value of visible advertising everybody 

 now admits, the truth about it has been 

 preached so persistently, but not every 

 business man knows the importance of 

 this invisible advertising. I knew of a 

 manufacturer who began advertising, but 

 quit because it brought him nothing but 

 letters containing inquiries! He did not 

 know they were the raw materia! of 

 financial results. Advertising nowadays 

 can hardly make its greatest success 

 without careful attention to the follow- 

 ing-up of letters of inquirv, — Printers' 

 Ink. 



DISEASES OF CARNATIONS. 



From some investigations m;ide at the 

 Connecticut Experiment Station by W. 

 C. Sturgis, on diseases of the carnation, 

 it is concluded that the disease com- 

 monly known as die-back, and stem-rot, 

 is due to a fungus, which gains access, 

 in some way not fully determined, to the 

 tissues at or just below the surface of 

 the soil, and accumulates in the water- 

 ducts of the stem, thus preventing thq 

 free transfer of water upwards. There 

 is a strong probability that the disease 

 may be propagated by means of the 

 vegetative threads of the fungus exist- 

 ing in cuttings taken from diseased 

 plants. Cuttings should, therefore, be 

 made only from sound plants. 



The spores of the fungus are appar- 

 ently able to retain their vitality for 

 several months and to live over winter 

 in the earth. The fact that the disease 

 can be transferred to sound cuttings by 

 planting the same in soil containing 

 vegetable matter and impregnated with 

 the spores of the fungus indicates that 

 the spores can thrive in such soil and 

 thence gain access to the tissues of the 

 plant. Consequently, when the disease 

 has been present in the greenhouse the 

 old soil should be completely removed, 

 the house thoroughly fumigated with 

 sulphur and the benches refilled with 

 fresh soil. Abundant moisture and an 

 excess of vegetable matter in the soil 

 afford conditions favorable to the de- 

 velopment of the fusarium. These 

 should, therefore, be avoided, as far as 

 possible. 



Where practicable, sterilizing the soil 

 by means of steam or hot air would be 

 effective in preventing the attacks of the 

 fungus. In this ease diseased cuttings 

 would be the only possible cause of con- 

 tamination. 



Inasmuch as the production of the 

 fusarium spores, and hence the rapid 

 dissemination of the disease, takes place 

 only at a considerable interval after the 

 first symptoms of the disease appear, the 

 immediate removal and destruction of 

 plants showing these symptoms is to be 

 stronglv recommended. 



We cannot afford to do without the 

 Review. — G. M. Thost, De Soto, Mo. 



