Al'lilL l;l. 1004. 



The Weeklv Florists* Review. 



U53 



Store of The Scott Floral Company, Denver, Colo^ at Easter. 



beach." .\fter all perhaps we have said too 

 harsh things of the pickleis of J003 and 'cm. 

 Fortunately for the business, however, the 

 preserving process is now out of date and the 

 fact of its almost ixunplete cessation this .Ttsar 

 attests its unpopularlt.v. The ffoose tliat lairi 

 the golden eggs has come to life again. Maj 

 she never die I 



And now what i-au I say of this Easter 

 in Xfw York which you do not already 

 know.' Compared with the past it is a 

 giant hardly reeoynizable. Steadily it has 

 grown tlirough all tlie years until now it 

 eiieirc-les and dominates the whole wide 

 earth. And it will grow and will al- 

 ways be the great tloral festival of the 

 world. You are young? Prepare for its 

 growth and grow with it. Plan alertly 

 and carefully so that the eonsumination 

 may be so mneh of a success the rest of 

 the year may be ' ' velvet ' ' for every one 

 of you — grower, wholesaler and retailer. 

 It is your right. 



I know something of what Easter 

 means to every branch of our profession. 

 To the grower the long days and nights 

 of toil and anxiety; of exposure to the 

 elements; of uncertainty as to the per- 

 fect development of plant and flower in 

 due season ; the calculating to a day al- 

 most the completion of th3 work that 

 must meet the inevitable demand ; the un- 

 certainty of the tickle weather god; the 

 possibilities of coal strikes, floods, hail 

 storms, cyclones and fires ; of neglectful 

 and inefficient helpers; of the work of 

 a year being swept away almost in the 

 thinking of an eye. Surely you, the 

 foundation of all that follows, deserve 

 all that a benign providence and the 

 great middle agency through whom your 

 success has largely developed can hon- 

 estly return you as your fair and legiti- 

 mate share ; and I believe yoti get it. 

 Jlay your prosperity increase. Yoti are 

 everywhere now, but the world is grow- 

 ing." But the field can never be so large 

 that you can fully cover it. Our own 

 New York has nearlv touched the four- 

 million mark; it will soon be the largest 



city in the world, but you will never 

 grow more than it will need. Its artis- 

 tic taste is spreading with its growth. 

 The love for the beautiful is in every 

 soul. Not a heart in all its vast expanse 

 but responds to the perfume and love- 

 liness of a flower. It is not for me to 

 advise you what to grow to meet the 

 ever increasing demand ; your own ex- 

 perience and intelligence are your best 

 teachers and they have already told you 

 tliat nothing can be done too well to 

 jiractically appeal to the appreciation 

 of Easter in New York. 



And you wholesale florists, what has 

 Easter in New York been to you through 

 all these more than thirty years'? You 

 who . have demonstrated your necessity 

 and by your tact and euergv- have added 

 a thousand-fold to the prosperity of the 

 grower, and covered the wide land with 

 glass thereby until every hamlet has its 

 greenhouse and the reflection from the 

 sea of crystal can be seen from every 

 hilltop! Your path has not been and 

 is not all roses. You have established 

 centers of distribution through whieli 

 the retail business of this city has been 

 developed to its present wonderful pro- 

 l)ortions and by your system only could 

 such results have been accomplished. 

 I know much of your faithfulness to 

 iluty, your watchful devotion to your 

 j>TOwers' interests, your promptness, your 

 generosity, your frequent sacrifice of self 

 that those who entrust their welfare to 

 your care may l>e content. And I believe 

 you are appreciated more and more as 

 vour value and necessity are realized. 

 Time seems to be with you an after con- 

 sideration. I never hear you complain 

 of long hours and I have seen you 

 hustling often through the livcloiig night. 

 Where would the retail florist business 

 be without you? A piginy gasping for 

 existence! In such a city as ours your 

 value, youi' power, your necessitv "■■ 

 dovetailed into the growing and retail- 



ing departments of the trade so thor- 

 oughly, so harmoniously that you are a 

 fixture as long as plants grow and flow- 

 ers bloom. And you deserve to be; we 

 cannot do without you. 



And you retailers. Wliat does Easter 

 in New York mean to you, for you have 

 my especial sympathy more than any 

 other branch of floriculture. I know of 

 vour early rising, your lack of rest and 

 sleep, your twenty-four-hour experiences, 

 your conflict with the fickle public, the 

 risks you have to run in purchasing and 

 trusting, the lack of facilities for ex- 

 traordinary occasions, and the danger of 

 catastrophe when, after placing your en- 

 tire possessions on the turn of the cli- 

 matic wheel, one little vagary of the 

 skies may sweep them and yourselves into 

 oblivion." You deserve, as President 

 Traendly would express it, "all that's 

 -oniing 'to you, ' ' and this year you got it. 

 After all you are the balance wheel of 

 the whole" combination. Where would 

 the wholesaler and the grower be with- 

 out you? Your beautiful stores are the 

 pride of the city and the finest in the 

 world. You display the wares of the 

 growers and the distributions of the 

 wholesalers so artistically that you are 

 irresistible. Yours are the real risks and 

 outlays in rentals and decorations that 

 comniend your enterprise and bravery 

 and faith to all. You have created and 

 made enduringly possible an Easter in 

 New York. Yours has been the skill 

 that has developed decorative art, in rib- 

 bon, and basket, and hamper, in harmony 

 of color, in qualitv of design and per- 

 fect blending of variety, until now the 

 whole country looks to New York for 

 new conceptions in ornamentation and 

 novelties in plant and flower arrange- 

 ment. And so Easter of 1904 is de- 

 servedly your banner Easter and none 

 congratulate you more heartily than the 

 wholesalers and the growers who made 



