266 THE FLOEAL WOELD AND aAEDEN aUIDE. 



amount, assuring ns that the circulation could not possibly decline, because 

 the Floeal World is a proved necessity. It is our desire to gratify 

 these friends and our own whim on the subject by an improved style of 

 production, better engravings, better paper, and better printing ; but we 

 must set our faces against any alteration in the plan of the work, and 

 especially against any increase of price. 



"We jJurpose, therefore, to commence the new volume on the same 

 model as its predecessors, but we intend to give the work a better appear- 

 ance ; and, having made our arrangements with several of the most suc- 

 cessful exhibitors of plants and florists' flowers for contributions to our 

 pages, we shall ensure a still greater variety, and, if it be possible, a higher 

 tone of practical iisefulness. It is required of a journal, as it is required 

 of a man, to grow wiser as it grows older, and if we promise to consider 

 the wants of our readers with even increased assiduitj^ and anxiety, we 

 trust the promise will be accepted on the faith of what has been done 

 alreadjr. To carry out om' intentions, it is necessary that our circulation 

 should be considerably increased, the work is too cheap to maintain its 

 footing by the suiiport of a merely " select" circle, and we appeal to our 

 readers to assist us by continuing to recommend the Tlokal Would as 

 the best and cheapest monthly work on gardening. The steady increase of 

 our sale during two years, the continual demand for the last year's volume, 

 and for back numbers, is sufficient proof that the field of our usefulness 

 is widening rapidly ; but we consider the increase of correspondence the 

 best and most satisfactory criterion that the Flokal Wokld is looked to 

 and depended on, and that it has really accomplished its intended object 

 of combining authoritative teaching Avith the provision of a means of 

 intercommunication among all ranks of the horticultural world. If we 

 ai-e gratified at the support given us in the best establishments in the 

 country, where oiu' communications on new plants and cultiu-al processes 

 are valued, we are not the less gratified that the thousands of working 

 gardeners and amateurs of humble means have at their command, at a 

 cost of less than a penny a- week, a source of intelligence of what is 

 doing in the horticultural world, as well as a safe guide in all the prac- 

 tical operations of their employment and pursuits. If we endeavour to 

 meet the views of all classes by improving the book without any increase 

 of price, we have no fear but that an increased sale will be the result, and 

 we ask of every reader to give us as much help as lies in his power. 



The Flokal AVoeld is in no way connected with trade interests of any 

 kind ; it is independent of every influence except those of tnith and fan- 

 dealing. For this reason alone nurserymen and seedsmen may advertise 

 in its pages without fear of any secret interest associated with its manage- 

 ment or proprietary to nullify their solicitations for orders. A trading- 

 editor will of necessity gather many waifs of commercial custom in his 

 net, to the prejudice of those who advertise in his columns, and no dealer 

 would involve himself in the anxieties of journalism except as a means of 

 extending his connections among the piu'chasers of plants. We thank 

 those of the trade who have hitherto supported us with their advertise- 

 ments, and we remind those who have not yet availed themselves of oiu- 

 advertising pages, that our circulation is very extensive, and continually 

 increasing, among the purchasers of plants, and there is therefore no better 

 medium by which to make kno-mi the natru-e of the stock they have 

 on sale. As the Gardener's Chronicle is the best medium by which the 



