rUBLISHER'S NOTICES 



IX 



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PUBLISHERIS NOTICES 



Tis not in mortals to COMMAND success, but we'll do more, Sempronius, we'll DESERVE IT 



— Addison: Cato 



Removal of C. G. Willoughby. 



Charles G. Willoughby, he of untiring 

 energy and square-deal fame — now locat- 

 ed at 8io Broadway, New York — has 

 leased for a period of ten years the prem- 

 ises at 110-114 West Thirty-second 

 Street, opposite Gimbel's department 

 store, where he expects to be settled about 

 November i. This location probably is 

 the busiest business-section in Greater 

 New York, if not in the Western Hemis- 

 phere. W'ithin two blocks' distance from 

 Willoughby's new quarters is the Penn- 

 sylvania Railroad Station ; within a 

 stone's throw are the Manhattan Elevat- 

 ed, the Hudson Tube and most of New 

 York's surface-lines. Seventh Avenue and 

 Broadway stations of the new subway 

 which is to be completed in 191 7, and 

 the new ten-million-dollar Pennsylvania 

 Hotel, now under construction. W^il- 

 loughby's new stock-rooms are nearly 

 three times as large as the present quar- 

 ters on Broadway. 



The new firm will be incorporated un- 

 der the name of Willoughby. Inc., and 

 be so arranged that the employees will 

 participate in the earnings. After carry- 

 ing, personally, great responsibilities for 

 about eighteen years, Mr. Willoughby 

 wishes now to share the same with those 

 who have assisted him to acquire what- 

 ever success has come to him. With a 

 continuance of the alertness, precision and 

 integrity that have ever icharacterized 

 Air. Willoughby's business-dealings, in 

 buying and selling, there is everv pros- 

 pect that the new firm will enjoy that con- 

 fidence and support that have been ac- 

 corded Mr. Willoughby without stint. — • 

 Photo-Era. 



Seeing Things. 



He — "Aly dear, where did this awful 

 big spider come from ?" 



She — "James, you have been drinking 

 those horrid cocktails again. That's my 

 new hat." — The Farming Business. 



Snowflakes on the Necktie. 



At the suggestion of W. D. BowdoiUj 

 an expert microscopist of New York City, 

 neckties ornamented by a snowfiake pat- 

 tern have been put on the market by 

 James McCurrach & Brothers, manufac- 

 turers of men's neckwear. 



The ties are dainty and this going to 

 nature for a pattern is a good notion. It 

 has often been a wonder why more fre- 

 quent use has not been made of snow- 

 flake forms in ornamental manufactures. 

 Their forms are beautiful and in great 

 variety, and we think that Mr. Bowdoin 

 made a praiseworthy selection when he 

 supplied this neckwear manufactory with 

 such pleasing patterns. 



The following letter was received a 

 few weeks ago by the Bird Food Specialty 

 Department of Spratt's Patent, Limited, 

 London, from a British "Tommy" "some- 

 where in France." : 



'T will now try and tell you a little 

 about the bird life out here and what I 

 have seen and heard. The larks are quite 

 as good as our own from a singing point 

 of view, and it is splendid to hear them 

 when we are in the trenches. What is 

 more remarkable is to hear several larks 

 singing in the air and at the same time 

 shells bursting all round at the airmen, but 

 it does not stop the larks. The finest bit 

 of music I have heard out here was the 

 song of a thrush. It came and sat on an 

 iron chimney in front of the billet where 

 I am now staying and sang for quite an 

 hour, and it has been seen and heard there 

 several times since. It was really the 

 best thrush I have ever heard. The place 

 around here is thick with chaffinches, and 

 it is nothing unusual to have two or three 

 singing at once along the fire trench near- 

 by, but thev have not a good finish to 

 their song from a chaffinch singer's point, 

 though I have seen some good specimens 

 for the show bench. I have seen birds of 

 all kinds here, but T was surprised when 



