THE JHAWAIIAN 



rORESTER H AGRICULTURIST 



Vol. III. AUGUST, 1906 No. 8 



iAl^RA 



NEW V 



One of the most important steps in the estabhshment of an Ha- Hf>TA^ 

 waiian export trade has recently taken place upon the coast. The (j^j^u 

 newly incorporated Pacific Distributing Company of San Fran- 

 cisco has been founded for the exclusive handling of our island 

 products, and being the first organization that has directed itself 

 to this object its inception is worthy of more than passing in- 

 terest. The new company will devote itself to the distribution 

 upon the coast of Hawaiian sisal, coffee, pineapples, bananas and 

 all other products except sugar. It will also incidentally foster 

 a demand for such less known fruits as the mango and avocado 

 pear by making their qualities more widely known among main- 

 land consumers. 



The new company commences its career under most favorable 

 auspices, its vice-president being Mr, Wallace Alexander, the 

 San Francisco manager of Messrs. Alexander and Baldwin, and 

 its manager, Mr. Paxon Wright, the former San Francisco buyer 

 for the Honolulu Company. Its headquarters are at 308 Cali- 

 fornia street, San Francisco, and the company has already estab- 

 lished connection throughout the West and is gradually extend- 

 ing its sphere towards the Atlantic coast. By this means the 

 company will be able to acquaint itself of the local demand at 

 each center and will thus be in a position to consign shipments 

 with expedition to the points of most advantage. Hitherto one 

 of the most frequent sources of loss to Hawaiian growers has 

 been due to their inability, consequent upon the remoteness 

 of their market, to direct their product to the point of gjreatest 

 demand. The new company will be able to exactly gauge the 

 requirement of each city, and will, in consequence, be able to ap- 

 portion island products in such a way that good fruit will always 

 realize good prices. It is expected that each sub-agent will notify 

 the company of the requirements of his locality and will for- 

 ward orders to be filled at the central office. If Hawaiian ship- 

 pers and growers will also keep the company informed of their 

 prospective consignments, expeditious and profitable sales will be 



