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interest in the condition of the fruit, and in its size and quahty. 

 The avocados attracted much attention as a curiosity, many of 

 those visiting the car being unfamiUar with them. The avocados 

 arrived in first-class condition for immediate consumption, while 

 the pineapples w^ere in so excellent a state of preservation that 

 experienced fruit men in Chicago declared that they could be 

 trans-shipped to Liverpool or to any of the great markets. 



Though not the primary object of the Experiment Station, the 

 w^ide advertising which was given Haw^aii in general, and Ha- 

 waiian fruits in particular, incidental to these shipping experi- 

 ments, means much to Hawaiian fruit industries. In this phase 

 of the experiments, as well as in the examining of the fruit in 

 Chicago, very great assistance was rendered by the Chicago 

 Association of Commerce. On Wednesday, September the 4th, 

 the Executive Committee of the Association held a luncheon at 

 the Great Northern Hotel, which was knowai as the Hawaiian 

 luncheon. On this occasion our pineapples and avocados were 

 served and received high praise. I cannot say too much of the 

 enthusiastic interest manifested by every member of the Associa- 

 tion w'hom I met. A more broad-minded and genuine lot of 

 business men I have not met anywdiere. In the development 

 of a market for our fruits in Chicago, I can assure the growers 

 and shippers that the business community of Chicago will render 

 every assistance possible. 



The extent of the market for pineapples in the future wall de- 

 pend wholly upon the development w'hich is made by the shippers 

 and upon the condition and quality of the fruit on arrival. The 

 experiments lead me to believe that with proper shipping facilities 

 to place the fruit in San Francisco, and with prope.* agencies there 

 to handle and trans-ship, our pineapples and avocados can be 

 placed in every large market in America. Betw^een San Fran- 

 cisco and points west of Ogden it will probably be necessary at 

 first to ship mixed cars in conjunction with other shippers from 

 San Francisco or Sacramento. At Ogden at least one firm was 

 willing to buy pineapples by the carload. Salt Lake City, which 

 is a larger market, could unquestionably take carload lots. In 

 Denver many wholesale fruit houses were anxious to buv fruit 

 by the carload. Though I was not able to visit Kansas City, 

 Omaha, or any of the other large cities of the western country not 

 mentioned, I have no doubt that the same condition of markets 

 exists there as in Ogden, Salt Lake City and Denver. As an 



