TEE BOB TIC UL TUBAL ADVEBTISEB. 85 



N. W. Ayer ^ Son, 

 ADVERTISING AGENTS, 



HAVE REMOVED 



— TO THE — 



Times Building, Chestnut and Eighth Sts., Philadelphia. 



Commencing business early in 1869, we first located at 530 Arch street, as the representatives 

 of the Philadelphia Religious Weeklies, which up to that time wjre comparatively unknown 

 to advertisers. Our anticipations did not then extend beyond a comfortable businehS on the 

 ele-veu papers comprising our first list; but in tlie fall of the same year, so encouraging had 

 been our success, that we determined to extend the sphere of our operations to include the 

 papers published in the vicinity of Philadelphia, and in order to secure a more central location 

 removed to 719 Sansom street. Here our business continued to develop very satisfactorily. In 

 January, 1S72, we leased the premises Ko. 733 Sansom street, thereby securing very commodious 

 rooms, the number and size of which were gradually extended as growth of business demanded 

 enlarged accommodations, until we finally occui)i( d more than half of the entire building, and 

 had our employees scattered over three diiierent floors. Learning the intention of the publishers 

 of The Times to erect their present building, we at once commenced with them the negotiations 

 whicli resulted in such changes of their plans and specifications as were needed to make for us 

 the most commodious accommodations. We are now located at the intersection of the two lead- 

 ing business thoroughfares of Philadelphia, in one of the most prominent and attractive buildings 

 in the city, having a frontage of fifty feet on f'hestnut street, and eighty-four on t'outh Eighth 

 street. The entire second floor and a part of the third liave been specially constructed to suit our 

 wants, and with their elaborate fittings make the most elegant and convenient offices that liave 

 ever been arranged for the advertising business. We are thus enabled to bring the difljerent 

 departments of our business into immediate connection, and thereby concentrate our working 

 force, so that we nf)w possess all the accommodations which experience has shown to be 

 requisite or desirable. Our employees number twi'nii/ : and we frequently find this force 

 scarcely adequate to accomplisli the "work. 



This brief sketch will suffice to show that from a very small beginning oiir agency hux 

 rapidly grown to be one of tile largest of its Kind in tUe C'OI'NTltY. 



Oiir entire business is thoroughly systematized, and our facilities for its transaction are 

 unsurpassed. We keep the leading papers of the country constantly on file; and our special 

 contracts with them are so numerous and favorable that we can offer the very lowest prices for 

 advertising, and to responsiljle parties the most advantageous terms of settlemeiu. We have no 

 canvassfrs' commissions tn pay. but employ our men entirely on salary, giving at once to the adver- 

 tiser all the discount that can be afforded. We are at all times pleased to furnish promptly and 

 without charge, estimates showing the cost of advertising in any paper or list of papers, and 

 guarantee the strict fulfillment of all orders entrusted to our care. It cnsts ttntluny to get our 

 figures ; and it will pay every advertiser to do so before contracting for any newspaper advertising. 



AYER & SON'S MANUAL 



For Advertisers, an elegantly printed book of I'-JS ro;, al cictavo iniues. is sunt postiiaid, upon 

 application, to all who contemjilate advertising. It contains carelully prepared lists of leading 

 daily, weekly, and monthly newspapers in the United States and Canada, with valuable 

 information rogardint; circulation and ailvertising rates, so arranged and classified as to enable 

 an advertiser to select without difllculty the mediums be.st suited to any particular jmrpose. It 

 telLs how, wlu-n, and where to advertise wisely and cheaply, and will enable you to secure the 

 largest amount of advertising for the h ast aniount of money. SeiiU for it. We al.so publish 



THE ADVERTISER'S GUIDE, 



A Quarterly UlaKJXziiie, devoted to the Interests of AdvortiserR ami Newspaper 

 Publishers. Fifty Cents per Year, postpaid. 



Each number is well filled with interesting and instructive reading matter, together 

 with valuable information regarding new: jtapers. Our aim is !■> di.sseminate a more general 

 knowledge of newspaper advertising and the advanta.ges to lie giiiTU'd by it. We therefore make 

 the following ofler: to all persons advertising ilirough this agency to tlie amount of FIVE 

 DOIiliARS, we will send the Advertiser's Guide, postpaid, without further charge. 



OUR PRINTING OFFICE. 



We have our own printing-oflue. we!l filled with tyjie p''cnliarly adapted to the proper 

 dLsplay of advertisements, and keep tliree mcii cmployeti e.^chisively on tlic work arising from 

 our advertising business. We are tlius enabled to furnish, without expen.'-e to the advertiser, a 

 proof showing ju~t how the copy desired will look in type. Our compositors luvving for years 

 made this brancli of type-setting a study, know liow to reiluce an advertisement into the small- 

 est compa,ss consistent with its proper di.splay. and thus enable us to secure to an udvertiser the 

 largest amount of publicity in the Icjvt posfeilile .v; iicc and consequetuly for the smallest expen- 

 diture of money. .Ml these advantages we offer free <■(■ charge, to tho.se who avail tliemselves 

 Of our unsurpassed facilities, and shall be gli"l to correspond with all who contemplate the 

 expenditure of any money in newspaper advertising. 



Our offices are at all t'mes open for insnection.iind v,c (:;\e ple;\-nre in show ;ng their inside 

 workings to any who may call. In conclusion allow us t i asl; thiit you 



^CT ^IIQ FQTJMtiTSr BEFORE MAKING ANY 



v^c. I vJUrv to I imn 1 c. advertising contracts. 



Advi:p.ti-iki Agknts, 

 Times Building, Ches-tnut and Eighth Streets. Philadelphia. 



