l'!] THE lIOItTlCULTCHAL AUVEliTISER. 



1 



N. W. Ayer $( Son, 

 ADVERTISING AGENTS, 



HAVE REMOVED 



■ — T'l Til I — 



Times Building, Chestnut and Eightli Sts., Philadelphia. 



Commencing business early in 1869, we first Incated at 530 Arch street, as the rcpresentatlvea 

 of the Philadelphia Kt.'lif,'iuus Weelclics, which up to tluil lime wire coini)aratively unknown 

 y.la.adyecU£er^ Our nniicij>atiun.s did not then rxtcnd beyond u eunifurtable bubinou un the 

 efrven i^persjcomprisinj,' onrflrst Ustj l>ut in the lull of the s^anio year, so enc.ounif,'in(,' hud 

 fbfp" QJW?succ^*s, that we doternilnod to extend the sfihere of our operations to include the 

 ^<]iers'piiblirfcd in the vicinity of I'liihulelphia. unci in order to secure a more central location 

 roinoved to "tX'i Sansoni street. Here our bu.sincss continued to develop very stitisfactorily. In 

 JmiuiTy. 187i:-Tr'e leased the premises No. 703 Snnsnm street, thereby securing verj- commodious 

 rooms, the number and size of w iiich wen- pra<lu;illy extended as prowth of business demanded 

 enlarged accommodations, until we finally occuiiicd more than half of the entire building, and 

 had our employees seattcre<loverthreeilil"tercnt floors. Learning the intention of the tmblishers 

 of The Times to erect their i)rcsent building, we at once commenced with them the negotiations 

 which resulted in such changes of their i)lans and si)ecifications as were needed to make for us 

 the most commodious acconunodalions. We are now locate<i at the intersection (i^'tiie two lead- 

 ing busiijes^ thoruughfaretiuf i liila<lt;lj)hia. in one of the most prominent and attractive buildings 

 in the cjty, having a frouiage of fil'ty feet on Clie-tnut street, and eighty-four on Houth Eighth 

 street. Tho entire second floor and a part of the third have been specially constructed to suit our 

 want.?, and with their elab<nMte fittings make the most elegant and convenient othccs that have 

 ever been arranged for the advertising business. We are thus enabled to bring the dilTerent 

 departments of our business into immediate connection, and thereby concentrate *jur working 

 force, so that we now possess all the accommodations which experience has shown to be 

 reqlii&ite or desirable, uur em)iloyees number twenty; and we frequently find this force 

 scarcely adequate to accomplish llie work. 



This brief sketch will sufliee to show that from a A'cry small beginning our agency hat 

 rapidly groivn to be one of the larjg^est of its Kind In the COUNTRY. 



Our entire business is thoroughly systematized, and our facilities for its tran.saction are 

 unsurpassed. We keep the leading papers of the country constantly on file; and our special 

 contracts with them are so numerous and favorable that we can ofl'er the very lowest prices for 

 advertising, and to responsible parties the most advantageous terms of settlement. He have no 

 canvassfrs' conunUsiou^ t^u pay, but euii>loy our men entirely on salary, giving at oiu'c to the adver- 

 tiser all the discount that can be afl'orded. AVe are at all times j)leascd to furnish promptly and 

 without chaijgc. estimates showing the cost of ailvertising in any paper or list of papers, and 

 guarantee 'the !»tr1ct fulfillment of all orders entrusted to our care. Jt costs nntUing to get our 

 figures; and it will pay every advertiser to do so before contracting for any newspaper advertising. 



AYER & SON'S MANUAL 



For AdTcrtlsers, nn elegantly printed book of I'is royal octavo pages, is sent po.stpald, upon 

 application, to all wlio eontemplate advertising. It cimtains carefully prepared lists of leading 

 daily, weekly, arid monthlv newspapers in the 1 nited i^tates and Canada, with valuable 

 information regarding circulation and advertising rates, so arranged and classified as to enable 

 an advertiser to select without difficulty the mediums best suited to any particular purpose, it 

 tells how, when, and where to advertise wisely and cheaply, and will enable you to secure the 

 largest amount of advertising for the least amount of money. Send, for It. We also publish 



THE ADVERTISER'S GUIDE, 



A Quarterly Mag^aziiie, devoted to the InterostH of Advertisers and Ne'wspaper 

 PubliMber.s. Fifty Cents per Year, postpaid. 



Each number is well filled willi interesting and instructive reading matter, together 

 with valuable information regarding newspapers. Our aim is to disseminate a more general 

 knowledge of newspaper advertising and the advantages to be gained by it. We therefore make 

 the following oft'er: to all persons advertising through this agency to the amount of FIVE 

 DOLLARS, wo will send the Advertiser's Guide, postpaid, without further charge. 



OUR PRINTING OFFICE. 



We have our own printing-office, well filled with type peculiarly adapted to the proper 

 display of advertisements, and keep three men cmjiloyed" exclusively on the work arising from 

 our advertising business. We arc thus enabled to furnish, without expense to the advertiser, a 

 proof showing just how the copy desired will look in type. Our compositors having for years 

 made this branch of typo-setting a study, know how to reduce an advertisement into the small- 

 est compass con-sistent with its proper display, and thus enable us to secure to an advertiser the 

 laijjest amount of publicity in the least possible space, and consequently for the smallest expen- 

 diture of money. All these advantages we ofier free of charge, to those who avail themselves 

 of our unsurpassed facilities, and shall be glad to correspond with all who contemplate the 

 expenditure of any money in newspaper advertising. 



Our offices arc at all times open for inspection, and we take pleasure in showing their inside 

 workings to any who may call. In conclusion allow us to ask that you 



riFT nilR FQTIMATF before making any 

 vuELi ^urvtoiiiviniii advertising contracts. 



Advertising Agents, 

 Times Building. Chestnnt and Eighth Streets. Philadelphia. 



