To Nurserymen and Florists! 



EXCHANGE ADVERTISEMENTS. 



To Nurseiymen, Seedsmen and Florists, who will favor us with the following or similar 

 advertisement in their Catalogues, and send us a marked copy of same, we will reciprocate by a 

 two line card in the Magazine, for three months. 



Sample of Advertisement in Your Catalogue, 



IN PROMIXEKT P0SITI0:N^ : 



THE GARDENER'S MONTHLY AND HORTICULTURIST, edited by Thomas Mee- 

 HAN, and published at S2.10 per year, gives full instructions in the science and practice of every 

 branch of gardening. It will pay any one to subscribe for it. Our friends and customers may 

 send their subscriptions through us, and we will forward them to publisher. Address 



AUGUSTUS ZONALE, Florist, 



Skedunk, Mass. 



"We believe it is to the interest of all in the business to increase the taste for it. It is as much 

 to their interest to extend the circulation of a Horticultural Magazine, as to support a good Hor- 

 ticultural Society. Still, we shall be happy to reciprocate by a card as proposed. 



For ever}'^ such subscriber obtained and forwarded by you, you can retain, as commission, 70 

 cents, remitting to us SI 40 net, with the subscriber's name and address. 



Sample of Card in Monthly, in Exchange: 



SEE ALSO "NURSERY CARDS," ON PAGE 9, ADVERTISING COLUMNS: 



THOMAS MEEHAN, 



Nurseryman, Germantown, Phila. 



We hope you will appreciate the fact that by this mutual arrangement you will be helping 

 your trade in multiplying the readers of Horticultural literature. Our low price of subscription 

 for a 32-page magazine, is only so much on account of the expense of publication. — It does not 

 begin to meet that expense. "We rely upon its reaching a market for our advertisers, who then 

 are sure to make up the balance by using our columns as an advertising medium. TVe do not 

 solicit advertising patronage by direct appeal ; but only by endeavoring to keep up the adver- 

 tisers' market in our subscription list. Our well-known success in this direction leads us to make 

 use of all promising legitimate expedients to this end. Shall we have your co-operation, as above 

 suggested? Send catalogue with notice by way of reply, and your card will be printed in the 

 following three months' numbers to balance. 



Yours respectfully, 



CHARLES H. MAROT, 



814 Chestnut St,, Phila, 



